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What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute must-have at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to G
The events team at award-winning venue 30 Euston Square have launched two new charity initiatives as part of their ongoing commitment to supporting the local community. The venue has partnered with Shelter, the housing and homelessness charity, and installed a clothing donation box onsite. Organisers and delegates attending events at the venue are being encouraged to bring clothing to donate, ensuring support reaches those who need it most. 30 Euston Square is also continuing its relationship wi
Skift Take: Meeting planners are often challenged to provide exceptional experiences on limited budgets. A city with ample leisure appeal, such as Portland, Oregon, can give people a compelling reason to attend. Add in sector-specific field trips and strong EDI credentials, and this Silicon Forest is a meeting destination on the rise.
Identity, the creative agency behind the Mayor of Londons New Years Eve celebrations, has delivered its most ambitious and visually stunning show to date. With around 100,000 attendees on-site and millions watching across the globe, the display combined cutting-edge fireworks, lighting, music, and world-first holographic technology to welcome 2025 with style.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: Postponing a major event like the Allstate Sugar Bowl, with over 68,000 tickets sold, is a logistical challenge. Following the New Orleans terrorist attack, the city had no choice and now looks ahead to the Super Bowl.
BAM Karaoke Box in London is the ultimate destination for belated Christmas parties and January team gatherings that are unforgettable, exciting, and packed with personality. This isnt just a karaoke nightits an experience designed to create memories that will have your team buzzing well into the new year. With 22 stylishly designed private karaoke rooms, each boasting state-of-the-art sound systems and customisable playlists, BAM sets the stage for laughter, connection, and those all-out power
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BAM Karaoke Box in London is the ultimate destination for belated Christmas parties and January team gatherings that are unforgettable, exciting, and packed with personality. This isnt just a karaoke nightits an experience designed to create memories that will have your team buzzing well into the new year. With 22 stylishly designed private karaoke rooms, each boasting state-of-the-art sound systems and customisable playlists, BAM sets the stage for laughter, connection, and those all-out power
Versatile and Juice Immersive, two leading innovators in the Experiential and Immersive Technologies, are thrilled to announce a new strategic partnership which will bring together cutting-edge technologies, immersive content experiences, and industry-leading innovative structures to drive experiential events into the future.
The Production Services Association (PSA) has announced the launch of the PSA Training Bursary Scheme, a new initiative developed in collaboration with Precision Broking and AXA Insurance. The scheme, set to debut in January 2025, aims to address the critical skills shortage currently affecting the live events industry. The bursary, which was inspired by feedback from a recent member survey, will help PSA members access essential training programmes tailored to production and live events.
The events team at award-winning venue 30 Euston Square have launched two new charity initiatives as part of their ongoing commitment to supporting the local community. The venue has partnered with Shelter, the housing and homelessness charity, and installed a clothing donation box onsite.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The future of immersive travel Artificial intelligence is slowly but steadily changing how we work, live and travel. Smart Meetings spoke with Herman C Deboard II, CEO and founder of Huvr Inc. , an interactive video streaming and marketing platform. Deboards company allows planners to create virtual event spaces as well as customized experiences. We chatted with Deboard to better understand how the continuing evolution of AI will play into the development of the hospitality and travel industry.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover B.S. Blockers, Unfair Canada pop-ups and an aerial anniversary tour. RXBAR IS CALLING B.S. ON TOXIC NEW YEARS RESOLUTIONS Every year around this time, were all inundated with New Year, New You-style brand messaging that all but says youre not good enough.
Hospitality Action is delighted to announce the appointment of 16 exceptional individuals to its growing network of Ambassadors. These inspiring leaders from across the hospitality sector will join over 130 existing Ambassadors in championing the charitys mission to provide life-changing support to hospitality professionals and their families. Ambassadors are passionate advocates for the leading UK hospitality industry charity, using their influence, networks and reputation to raise awareness of
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
My social media profiles mention that I’m a recovering academic. What do I mean by that, and why do I think it’s important? Becoming a recovering academic Describing myself as a “recovering academic” reflects my ongoing journey to balance rationality, emotion, and creativity in my life. When I was young, I was taught that rational thinking was the ultimate way to understand and navigate the world.
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