Fri.Jun 28, 2024

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Transform Your Catering Business with Influencer Marketing

Caterease

Word-of-mouth has evolved into a powerful online phenomenon in today’s digital world. Collaborating with food influencers can be a game-changer for caterers looking to expand their reach and credibility.

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FX Activates a ‘Courtside Club’ Exhibit to Highlight One of the Biggest Scandals in Sports

Event Marketer

Experiential venue SRGN Studios was the setting for the Courtside Club experience. When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA coach Donald Sterling.

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Rubbish Acts: 5.5 million cigarette butts will be littered at UK festivals this summer

Event Industry News

Keep Britain Tidy has revealed that an estimated 5.5 million cigarette butts are expected to be littered during this summer’s 30 biggest festivals. While cigarette litter is an ever present problem, the issue is exacerbated at festivals due to increased smoking rates – smokers in the UK, on average will smoke 8.

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2024 Fab 50: Inside Trinity Displays

Event Marketer

FLIPPING IDEAS INTO REALITY Our Trinity team is a collaborative force of creative thinkers, project managers, friendly account representatives, and skilled craftspeople. We proudly offer a diverse range of solutions, from readily available portable displays to custom fabrication and large-format printing, ensuring we can meet your unique needs. “The Trinity team handled the Eggo House with grace every step of the way and delivered a beautiful experience.” -Momentum Worldwide To trans

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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CMP Spotlight: Get to Know Beth Surmont, CMP Fellow

Smart Meetings

Beth Surmont, today a proud CMP Fellow, says that during the very first Institute of Electrical and Electronics Engineers (IEEE) Women in Engineering International Leadership Conference, she witnessed the monumental impact events can have firsthand. “A young woman stood up and tearfully shared her story. She was an engineering student who was ready to quit college, but after attending our event she was inspired and planned to continue on.

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American Express invites music fans to step into an unexpected festival world at American Express Presents BST Hyde Park

Event Industry News

American Express has been delivering unforgettable experiences at music festivals across the globe for nearly a decade and will return to American Express presents BST Hyde Park, London’s celebrated festival, for a third year, offering a range of on-site activations and benefits for both Cardmembers and festival goers attending the event.

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2024 It List: Mosaic Case Study

Event Marketer

CAMPAIGN: ESPN Bet Tip Off CLIENT: ESPN Bet AGENCY: Mosaic North America ESPN Bet Launches Big in North Carolina The Challenge With gambling being legalized in North Carolina, ESPN Bet wanted to make a splash, announce their presence and launch the app in a way befitting the Worldwide Leader in Sports. The Hard Part? We needed to do it in 4 weeks. The Solution We created the ESPN Bet Tip Off event.

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Wheelz Niagara

Canadian Special Events

Last week I told you about some of my favourite things to do in the Niagara region. That post led to some wonderful conversations which led me to Wheelz Niagara , a premier boutique tour company providing private wine tours and so much more. They’re a local company, owned and operated by people who love the region that offers everything from small curated wine tours to full-service event planning for groups of every size.

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2024 Fab 50: Inside Strong Events

Event Marketer

THE POWER OF THREE CUSTOM CRAFT + CONSCIOUSLY CONSERVE + CUT COSTS Ever heard of the rule of three? The cornerstone of marketing best practices -one must never expect to get anything fast AND cheap AND good. What about the POWER of three, though? Something bespoke, crafted uniquely for your needs while also being mindful of budget and the planet? Too good to be true?

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Things We Love – Spring 2024

Canadian Special Events

This curated collection of things we love features fabulous products designed to keep busy event profs in style wherever they go. Everywhere Belt Bag Lululemon’s Everywhere Belt Bag is the ultimate accessory for event planners, blending sleek style with practicality. It offers ample storage in a gorgeous form. Bluetooth Label Printer Meet the SUPVAN E10 Mini Label Maker, an event planner’s dream accessory.

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2024 Fab 50: Inside Pinnacle

Event Marketer

CREATE THE EXPERIENCE STRATEGY | CREATIVE | BUILD | DIGITAL | ANALYTICS CONTACT INFO: EMFAB50@PINNACLE-EXP.COM 503.844.4848 PINNACLE-EXP.COM The post 2024 Fab 50: Inside Pinnacle appeared first on Event Marketer.

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Yan Markson

Canadian Special Events

Yan Markson is a Canadian illusionist and corporate speaker with a clowning, acrobatics, and magic background. He gained popularity through his performances in Cirque Avaia and the Booff Show, where he showcased his comedic brilliance. Yan shifted his focus to magic, particularly mentalism and mind-reading effects, and created his Incredible mind-reading spectacle called “ExperiMentalism” in 2013.

2013 52
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Pleasing the Toughest Event Audience: Fellow Planners

MeetingsNet

As she builds out her shows’ educational and networking opportunities, Tinsley Conway of Connect Meetings stays ahead of mainstream trends because her attendees want fresh ideas and activations they can use at their own events. It’s a pretty sure bet that most business-event planners did not aspire to their present role when they were teenagers. One notable exception: Tinsley Conway, vice president of events for Connect Meetings.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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AeroAVA

Event Industry News

AeroAVA are award winning providers of high-quality, choreographed drone shows for outdoor events, broadcast entertainment, public celebrations, and marketing campaigns. Display your brand logo, messages and iconic images in the night sky using our UK based drone design and fly services.

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Eric Rozenberg on leading event business owners to greener pastures

MPI

Eric Rozenberg his new masterclass, the importance of mental health, key skills entrepreneurs must possess and what the meeting industry must focus on to succeed.

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F&B Smart Moves in Orlando, Puerto Rico and More

Smart Meetings

Christopher Bo Reaver and Omar Lozano Christopher Bo Reaver (left) and Joe Derla (right), Signia by Hilton San Jose Signia by Hilton San Jose makes significant appointments to its culinary leadership team. Reaver brings over 20 years of culinary experience to his new role as executive banquet chef. He has worked in both large- and small-scale operations from restaurants to hotels, and most recently served as corporate chef at Heritage Hotels & Resorts.

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4 tips for navigating association events using digital tools

MPI

While association events require a lot of time and planning, there are many digital tools to help you out. Learn how to improve your events with these tools.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Budget, Innovation and Engagement Ideas Were Centerstage at Global DMC Partners Annual

Smart Meetings

Challenging event inflationary times call for fresh ideas. When 200 destination management company (DMC) experts gathered for Global DMC Partners’ annual 2024 Connection event at Conrad Punta de Mita in Mexico—co-hosted by local DMC partner Tropical Incentives—the first order of business after a sunset beachside welcome reception that demonstrated the power of locally rich activations was tackling the biggest problem meeting planners face today: budgets.

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Industry News for June 28, 2024

Special Events

Special Events industry news

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Congratulations to the Opus Agency team for 15 years on the Event Marketer It List! #WeAreOpusAgency

Opus Agency

Cheers to Fifteen Years!

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3 Ways to Drive Loyal, Repeat Event Sponsors 

Certain

Research indicates that roughly 20% of revenue from US trade shows comes from sponsorships, making it crucial to build a community of loyal sponsors to maximize event ROI. Here are a few tips on how to ensure your sponsors and exhibitors walk away from each event ready for more. 1. Encourage and Incentivize Attendee Engagement […] The post 3 Ways to Drive Loyal, Repeat Event Sponsors appeared first on Certain, Inc.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Hosting Conscious Events in Toronto

Smart Meetings

Diversity, Our Strength Toronto is arguably one of the most diverse cities in the world. Composed of 250 cultures, colours, backgrounds and communities, over 6 million Torontonians of different values and insights come together to mix and remix new perspectives and ideas. Toronto owes much of its success to this diverse mosaic of cultures to cultivate a space to collaborate, experiment and initiate new and engaging experiences.

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Parade Planning: The Moving Spectacle

Smart Meetings

Holidays, historic occasions, themes, fruits, vegetables, sports, animals and all types of food are celebrated by costumed people marching down a street. In California, the Butter & Egg Parade in Petaluma, the Lighted Tractor Parade in Ferndale and Italian Heritage Parade (during fleet week in San Francisco) are all tributes to the region in which they are held.