Fri.Jun 28, 2024

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6 Powerful Ways to Make Event Promotion Easy for Speakers

Attendease

As an event professional, it can be all too easy to get lost in the details. Logistics, ticket sales, and tight timelines can fill up your list of priorities…fast. But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. But if they have to work too hard to help spread the word, your event could fall to the bottom of their to-do list.

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FX Activates a ‘Courtside Club’ Exhibit to Highlight One of the Biggest Scandals in Sports

Event Marketer

Experiential venue SRGN Studios was the setting for the Courtside Club experience. When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA coach Donald Sterling.

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6 Powerful Ways to Make Event Promotion Easy for Speakers

Attendease

As an event professional, it can be all too easy to get lost in the details. Logistics, ticket sales, and tight timelines can fill up your list of priorities…fast. But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. But if they have to work too hard to help spread the word, your event could fall to the bottom of their to-do list.

Speakers 195
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2024 Fab 50: Inside Bridgewater Studio

Event Marketer

Strategy. Design. Production. All under one roof. The most successful experiences don’t win by accident, they win at every stage of the project life cycle. That’s why we own them all. We’re a fully-integrated, end-to-end partner helping brands, corporate clients, and cultural institutions around the world deliver memorable moments infused with story and purpose.

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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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CMP Spotlight: Get to Know Beth Surmont, CMP Fellow

Smart Meetings

Beth Surmont, today a proud CMP Fellow, says that during the very first Institute of Electrical and Electronics Engineers (IEEE) Women in Engineering International Leadership Conference, she witnessed the monumental impact events can have firsthand. “A young woman stood up and tearfully shared her story. She was an engineering student who was ready to quit college, but after attending our event she was inspired and planned to continue on.

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American Express invites music fans to step into an unexpected festival world at American Express Presents BST Hyde Park

Event Industry News

American Express has been delivering unforgettable experiences at music festivals across the globe for nearly a decade and will return to American Express presents BST Hyde Park, London’s celebrated festival, for a third year, offering a range of on-site activations and benefits for both Cardmembers and festival goers attending the event.

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2024 It List: Mosaic Case Study

Event Marketer

CAMPAIGN: ESPN Bet Tip Off CLIENT: ESPN Bet AGENCY: Mosaic North America ESPN Bet Launches Big in North Carolina The Challenge With gambling being legalized in North Carolina, ESPN Bet wanted to make a splash, announce their presence and launch the app in a way befitting the Worldwide Leader in Sports. The Hard Part? We needed to do it in 4 weeks. The Solution We created the ESPN Bet Tip Off event.

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Pleasing the Toughest Event Audience: Fellow Planners

MeetingsNet

As she builds out her shows’ educational and networking opportunities, Tinsley Conway of Connect Meetings stays ahead of mainstream trends because her attendees want fresh ideas and activations they can use at their own events. It’s a pretty sure bet that most business-event planners did not aspire to their present role when they were teenagers. One notable exception: Tinsley Conway, vice president of events for Connect Meetings.

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2024 Fab 50: Inside Strong Events

Event Marketer

THE POWER OF THREE CUSTOM CRAFT + CONSCIOUSLY CONSERVE + CUT COSTS Ever heard of the rule of three? The cornerstone of marketing best practices -one must never expect to get anything fast AND cheap AND good. What about the POWER of three, though? Something bespoke, crafted uniquely for your needs while also being mindful of budget and the planet? Too good to be true?

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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4 tips for navigating association events using digital tools

MPI

While association events require a lot of time and planning, there are many digital tools to help you out. Learn how to improve your events with these tools.

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Parade Planning: The Moving Spectacle

Smart Meetings

Holidays, historic occasions, themes, fruits, vegetables, sports, animals and all types of food are celebrated by costumed people marching down a street. In California, the Butter & Egg Parade in Petaluma, the Lighted Tractor Parade in Ferndale and Italian Heritage Parade (during fleet week in San Francisco) are all tributes to the region in which they are held.

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Eric Rozenberg on leading event business owners to greener pastures

MPI

Eric Rozenberg his new masterclass, the importance of mental health, key skills entrepreneurs must possess and what the meeting industry must focus on to succeed.

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F&B Smart Moves in Orlando, Puerto Rico and More

Smart Meetings

Christopher Bo Reaver and Omar Lozano Christopher Bo Reaver (left) and Joe Derla (right), Signia by Hilton San Jose Signia by Hilton San Jose makes significant appointments to its culinary leadership team. Reaver brings over 20 years of culinary experience to his new role as executive banquet chef. He has worked in both large- and small-scale operations from restaurants to hotels, and most recently served as corporate chef at Heritage Hotels & Resorts.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Transform Your Catering Business with Influencer Marketing

Caterease

Word-of-mouth has evolved into a powerful online phenomenon in today’s digital world. Collaborating with food influencers can be a game-changer for caterers looking to expand their reach and credibility.

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Budget, Innovation and Engagement Ideas Were Centerstage at Global DMC Partners Annual

Smart Meetings

Challenging event inflationary times call for fresh ideas. When 200 destination management company (DMC) experts gathered for Global DMC Partners’ annual 2024 Connection event at Conrad Punta de Mita in Mexico—co-hosted by local DMC partner Tropical Incentives—the first order of business after a sunset beachside welcome reception that demonstrated the power of locally rich activations was tackling the biggest problem meeting planners face today: budgets.

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Rubbish Acts: 5.5 million cigarette butts will be littered at UK festivals this summer

Event Industry News

Keep Britain Tidy has revealed that an estimated 5.5 million cigarette butts are expected to be littered during this summer’s 30 biggest festivals. While cigarette litter is an ever present problem, the issue is exacerbated at festivals due to increased smoking rates – smokers in the UK, on average will smoke 8.

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2024 Fab 50: Inside Pinnacle

Event Marketer

CREATE THE EXPERIENCE STRATEGY | CREATIVE | BUILD | DIGITAL | ANALYTICS CONTACT INFO: EMFAB50@PINNACLE-EXP.COM 503.844.4848 PINNACLE-EXP.COM The post 2024 Fab 50: Inside Pinnacle appeared first on Event Marketer.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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AeroAVA

Event Industry News

AeroAVA are award winning providers of high-quality, choreographed drone shows for outdoor events, broadcast entertainment, public celebrations, and marketing campaigns. Display your brand logo, messages and iconic images in the night sky using our UK based drone design and fly services.

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The Only Golf Tournament Checklist You Need for Golf Fundraising Tournaments

Event Smart

We’ve heard stories about closing deals from someone they met on the golf course. Golf tournament fundraisers have seen a surge in popularity in recent years, becoming a staple in the nonprofit sector’s event calendar. This surge is driven by these events’ unique blend of sport, networking, and philanthropy.

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Congratulations to the Opus Agency team for 15 years on the Event Marketer It List! #WeAreOpusAgency

Opus Agency

Cheers to Fifteen Years!

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Things We Love – Spring 2024

Canadian Special Events

This curated collection of things we love features fabulous products designed to keep busy event profs in style wherever they go. Everywhere Belt Bag Lululemon’s Everywhere Belt Bag is the ultimate accessory for event planners, blending sleek style with practicality. It offers ample storage in a gorgeous form. Bluetooth Label Printer Meet the SUPVAN E10 Mini Label Maker, an event planner’s dream accessory.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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Industry News for June 28, 2024

Special Events

Special Events industry news

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Yan Markson

Canadian Special Events

Yan Markson is a Canadian illusionist and corporate speaker with a clowning, acrobatics, and magic background. He gained popularity through his performances in Cirque Avaia and the Booff Show, where he showcased his comedic brilliance. Yan shifted his focus to magic, particularly mentalism and mind-reading effects, and created his Incredible mind-reading spectacle called “ExperiMentalism” in 2013.

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3 Ways to Drive Loyal, Repeat Event Sponsors 

Certain

Research indicates that roughly 20% of revenue from US trade shows comes from sponsorships, making it crucial to build a community of loyal sponsors to maximize event ROI. Here are a few tips on how to ensure your sponsors and exhibitors walk away from each event ready for more. 1. Encourage and Incentivize Attendee Engagement […] The post 3 Ways to Drive Loyal, Repeat Event Sponsors appeared first on Certain, Inc.

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Hosting Conscious Events in Toronto

Smart Meetings

Diversity, Our Strength Toronto is arguably one of the most diverse cities in the world. Composed of 250 cultures, colours, backgrounds and communities, over 6 million Torontonians of different values and insights come together to mix and remix new perspectives and ideas. Toronto owes much of its success to this diverse mosaic of cultures to cultivate a space to collaborate, experiment and initiate new and engaging experiences.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Wheelz Niagara

Canadian Special Events

Last week I told you about some of my favourite things to do in the Niagara region. That post led to some wonderful conversations which led me to Wheelz Niagara , a premier boutique tour company providing private wine tours and so much more. They’re a local company, owned and operated by people who love the region that offers everything from small curated wine tours to full-service event planning for groups of every size.

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