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Creating an amazing attendee experience is the key to a memorable event. But how can you ensure every single touchpoint meets and exceeds expectations? The answer lies in mapping out the complete event attendee journey. An attendee journey map is a visual representation of all the interactions and experiences your attendees will have before, during, and after your event.
When you find your soulmate, the world just seems to shine a little brighter. Tiffany and Ian’s wedding was a radiant celebration of such love. Held at the breathtaking Spencer's at the Waterfront , their special day was a beautiful blend of classic charm and modern luxury. Nestled by the shores of stunning Burlington Bay, this architectural marvel, with its ground-to-sky glass walls, offered scenic views of the lakefront and the vast waterscape of one of Canada’s majestic Great Lakes.
Scott Frankel Attendees to Smart Meetings’ Culinary Experience, hosted at Paris Las Vegas, were treated to a free learning session led by Scott Frankel, president of Animatic Media LLC & Conference-On-Demand + LIVE. With an event production career that spans over 26 years, Frankel was a perfect choice as speaker to educate our audience on the fine details of AV contracting.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Nominate Your Favorite Supplier for Our 2024 Catalyst Awards In every successful event, there’s a person who stands out, going the extra mile to ensure everything runs smoothly. Whether it was the proactive problem-solving of a destination contact, the seamless setup orchestrated by your client services manager, or the innovative solutions from your AV partner – their efforts deserve recognition.
This content was created collaboratively by the Grand America Hotel and Skift’s branded content studio, SkiftX. There isn’t a single definition of “luxury” for hotels and meeting venues, but attendees recognize it when they experience it. Despite challenges like rising costs and staff shortages, planners must create a unique experience that makes attendees feel like VIPs, fostering long-term loyalty and enhancing their performance after the event.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
This content was created collaboratively by the Grand America Hotel and Skift’s branded content studio, SkiftX. There isn’t a single definition of “luxury” for hotels and meeting venues, but attendees recognize it when they experience it. Despite challenges like rising costs and staff shortages, planners must create a unique experience that makes attendees feel like VIPs, fostering long-term loyalty and enhancing their performance after the event.
We asked event planners what event sacred cows they think need to go away or change. (Illustrations by Dale Crosby Close) The pandemic served as a wake-up call to the meetings industry, but perhaps we’ve hit the snooze button. Rendered impossible by COVID, face-to-face events have since returned with a vengeance — and in all too many cases, in rinse-and-repeat mode.
Skift Take: Universal is opening a fourth theme park, Disney’s Magic Kingdom is expanding, and a new sports and entertainment district is being built in Orlando.
If noisy, crowded receptions aren’t achieving the human connection your attendees crave, try adjusting your program. Beth Surmont, CMP-Fellow, FASAE, CAE There is a growing tension between what attendees want to get out of an in-person event, and what their bosses — the approvers — want to be the result of their participation. “I travel to events to network with my peers,” we are told time and time again, “but my boss will only approve my travel if they see a lot of education options.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The UK Festival Awards returns on 3rd December 2024, hosted this year in the UK’s festival city, Bristol. Organisers have announced this year’s awards will be held in the former industrial space, Document, with the UK’s festival industry converging to celebrate achievements and successes from the last year.
A conference focused on female founders would seem like an accepting place for babies, wouldn’t it? Elena Brandt, the founder of a market research startup called Besample , was excited to attend the Y Combinator Female Founders Conference 2024 , in August. She flew from Tallahassee to Miami and on to San Francisco with her six-month-old son Darwin in tow.
In the July-August Convene issue , editors asked event professionals from around the world to share their sacred cows — those event practices or traditions that they think are out-of-date and need to be overhauled or replaced — and their solutions. Here we share the responses that focus on the structure and programming of events, beginning with what Huong Nguyen, the CEO and founder of Shiloh Events, had to say about the use of badges at events.
Orlando has some impressive projects in the works. The city that has topped the last seven editions of Cvent’s destination rankings is set for a significant upgrade. It comes at a good time for Visit Orlando’s new chief sales officer, Lisa Messina, previously chief sales officer for the Las Vegas Convention & Visitors Authority. Resorts and Hotel Updates The 1,641-room Hyatt Regency Orlando has been sold for $1.02 billion to Ares Management and Rida Development.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In the fast-paced world of events and venues, first impressions matter. The way you onboard new clients sets the tone for their entire experience with you and your business and plays a huge role in determining their satisfaction with your services. A smooth and efficient onboarding process builds trust and reduces stress during planning stages for both you and your clients, and ultimately ensures successful execution of their event.
Are you a born organizer with an eye for detail? Do you find yourself dreaming up the intricacies of perfectly executed events? If so, starting an event planning business might be the career for you. Let’s be honest…the event industry is a passionate but sometimes anxiety-filled one. Crafting once-in-a-lifetime experiences while dealing with unpredictable challenges (weather disruptions, equipment malfunctions, and unreliable vendors) often equals intense pressure for event coordinators and wedd
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
What makes Trinity House a Unique Conference Venue? Amongst many aspects, the exceptional views of the Tower of London from four of the five elegant south-facing rooms. Height, light and space are in abundance in this Georgian gem located on Tower Hill.
Are you ready to throw a crawfish boil party that will have your guests clawing for more? Look no further! In this guide, we’ll dive into the deliciously fun world of crawfish-catching contests and boil parties. Get ready to snap up some unforgettable memories and tasty crustaceans! Why Host a Crawfish Catching Contest and Boil Party? Because, Why Not?
In the realm of event engagements, Awe-Nest shines as a beacon of originality and imagination. Intending to transform events into experiences, Awe Nest utilizes advanced technology and creative design to engage audiences and create enduring memories. Upon entering an Awe-Nest event, guests are welcomed by a blend of technology and creativity. The company offers a range of experiences, from augmented reality (AR) cards that animate images to holographic photo booths that transport individuals to
Sheffield, the UK’s fourth-largest city, boasts a vibrant nightlife scene, fueled by a diverse array of venues and a thriving student population. Among these venues is Network Sheffield , one of the city’s newest and most popular live music spots, and we’re thrilled to welcome this dynamic venue and its fantastic team to Skiddle! A collaboration between Music Junkee, a store dealing in musical instruments, and DINA, a grassroots arts centre and venue, Network Sheffield opened b
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
We have access to all levels of event staff and have a crew of accomplished event production staff, site crew and technicians. We pride ourselves on professionalism, efficiency and respect, which has propelled our reputation as a premier crewing service supplier to event production companies in the UK.
WHAHC 2023 in Barcelona featured 74 specialized talks in 31 sessions with 94 expert speakers. Of the many rapid-fire changes the health-care field experienced during the pandemic, perhaps some of the quickest to evolve were health-care delivery models and services offered outside the hospital. A natural outgrowth of patients’ concerns about being treated at a hospital and potentially exposing themselves to COVID, they also served to relieve hospitals stretched beyond capacity treating COVID pati
in today’s hyper-connected digital age, fear of missing out, or fomo, has become a powerful psychological driver influencing consumer behaviour. but what is fomo in event management ? and how do we leverage this into a fomo marketing strategy. this sensation of anxiety or apprehension that others might be having rewarding experiences from which one is absent is a potent force that savvy marketers can harness to drive engagement, particularly for events. from music festivals to webinars, u
In the July-August Convene issue, editors asked event professionals from around the world to share their sacred cows — those event practices or traditions that they think are out-of-date and need to be overhauled or replaced — and their solutions. Here we share their ideas that focus on event food and beverage. Too Much Food Amelie Tremolieres “One outdated practice in the business events industry that needs to change is how we tend to overorder food so attendees have more than enough to eat, wh
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
In today’s corporate landscape, sustainability is no longer a mere buzzword but a crucial consideration in all aspects of business operations, including event planning. The growing importance of sustainability in corporate events is driven by increasing awareness of environmental issues and the need for businesses to demonstrate their commitment to eco-friendly practices.
In the July-August Convene issue, editors asked event professionals from around the world to share their sacred cows — those event practices or traditions that they think are out-of-date and need to be overhauled or replaced — and their solutions. Here we share their ideas that focus on exhibits. Expo Halls “The waste is a real issue when it comes to traditional trade shows.
Harnessing the Power of Event Data: Key Points From Our Webinar Webinars are a rich source of valuable insights, and ours was no different. In our recent session, we explored the important role of event data in driving tangible business results. We were joined by Christina Rasco, CEO of Attendee Management, a leading registration services […] The post Leveraging Event Data and AI for Business Success appeared first on Certain, Inc.
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