Event Marketer

OCTOBER 4, 2024

The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. It’s a unique role within the experiential marketing universe, one that involves protecting millions of dollars in investments; managing staff, schedules and logistics; and serving as the first line of contact customers have with a brand. We’ve followed and covered an array of fresh tour programs this year, and it got us thinking that it was time to go behind “the wheel” again and get

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MeetingsNet

OCTOBER 4, 2024

In less than 18 months with the Calgary Real Estate Board, Jennifer Hadley has revamped the logistics, agendas, and sponsorship programs for CREB’s big events. She’s also cleverly labeled her approach to driving change. When she started at the Calgary Real Estate Board in April 2023, Jennifer Hadley inherited a completed plan for the group’s annual Diamond Gala happening two months later.

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Smart Meetings

OCTOBER 4, 2024

Jennifer LeMaster Jennifer LeMaster, Seattle Convention Center; photo credit: Sean Cokes LeMaster is the new president and CEO of Seattle Convention Center. She began her 26-year career leading marketing and special events in college sports at the University of Kentucky Athletics Association. She went on to oversee $22 million in annual revenue and a $30 million renovation at the Georgia World Congress Center Authority (GWCCA).

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Event Marketer

OCTOBER 4, 2024

For more than two years, Bugaboo has been developing a stroller that can grow alongside families. So when the “missing puzzle piece” in its product portfolio was finally ready for its grand debut, the brand hosted an outdoor “On the Grow” pop-up event at New York City’s High Line Hotel. There, media, influencers and consumers were introduced to the Kangaroo, Bugaboo’s first single-to-double stroller than can accommodate up to three kids.

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

Smart Meetings

OCTOBER 4, 2024

Ever wished you could step inside the pages of Field & Stream, the magazine published in print from 1895 until 2015 (don’t worry, you can still enjoy its digital content)? Get ready for your dream to come true in winter of next year. Know what a “travel maximizer” is? Hilton is here to tell you all about it. And, most critically, have you been contemplating how to help those affected by Hurricane Helene?

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Event Industry News

OCTOBER 4, 2024

Venue Reading & Venue Henley is part of the University of Reading offering a range of venues across our campuses. Venue Reading is situated just outside Reading town centre with the Whiteknights and London Road campuses in prime locations with excellent transport links.

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Sendo

OCTOBER 4, 2024

Let’s face it: if your Halloween party invitations don’t give your guests a mild heart attack, are you even doing it right? Gone are the days of ho-hum invites that whisper “come over for some pumpkin spice lattes.” Nope, we’re talking about invitations that scream louder than a haunted house on a Saturday night! You want your guests to feel a thrilling mix of excitement and sheer terror when they receive that email or text message.

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Stova

OCTOBER 4, 2024

DETAILS Your event’s registration platform is more than just a sign-up tool—it’s your e-commerce engine! Unlocking the right techniques from the world of online shopping can turn your registration process into a smooth, seamless experience that boosts sign-ups and keeps attendees coming back. Here are a few tips to get you started: Streamline the journey Mobile-friendly is a must Secure, fast payments Upsell with VIP options Ready to learn more?

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Smart Meetings

OCTOBER 4, 2024

A last-minute addition of wellness sessions made all the difference When going to and from session to session during an event, it’s easy for attendees to neglect themselves: not being mindful of what they eat, how active they are or, simply, if they need a break. This is something Melissa Paige, co-CEO of Healthcare Advocate Summit, realized. When she brought her annual event to Caesars Palace in Las Vegas, she decided to take action.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Event Industry News

OCTOBER 4, 2024

Togather, the UK’s leading event management platform, today announced the launch of Togather Live 360, a groundbreaking tech product that streamlines the way festivals and live event organisers manage their food and beverage concessions.

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Skiddle

OCTOBER 4, 2024

As the week has progressed, our team has been hard at work scouring every corner of the internet to bring you crucial updates from the events industry. In the latest edition of What Happened In Events This Week, we’re covering the departure of London’s Night Czar Amy Lamé, more fantastic work from the Music Venue Trust, venue re-openings and much more.

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MPI

OCTOBER 4, 2024

Global events consultant Carlos Oliveira shares genuine and keen insights on design thinking in advance of his Oct. 10 session at IMEX America, “Reimagine events: Design sprint for positive change.

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Smart Meetings

OCTOBER 4, 2024

The post What’s Your Event I.Q.? appeared first on Smart Meetings.

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Events Meetings 52

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Special Events

OCTOBER 4, 2024

Special Events industry news

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Event Industry News

OCTOBER 4, 2024

Glownet, the global leader in event technology solutions, is proud to introduce its newest feature, Marketplace, designed to empower event promoters and their vendors by providing unparalleled control over sales and revenue management.

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MPI

OCTOBER 4, 2024

We spoke with Claudia Hall, IBTM World and IBTM Asia Pacific exhibition director, to find out what attendees can expect as IBTM World celebrates 20 years in Barcelona Nov. 19-21. How are you expecting this year’s event to be different from IBTM World 2023? Every IBTM World event is the culmination of months of diligent behind-the-scenes work from an enterprising, creative and dedicated team.

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MPI

OCTOBER 4, 2024

This year, Rosen Hotels & Resorts is celebrating its 50th anniversary. The Orlando-based hospitality leader is best known for its three popular convention hotels. Rosen Shingle Creek, the company’s AAA Four Diamond flagship hotel, features 1,501 guest rooms, 524,000 square feet of dedicated event space, a championship golf course and an elevated commitment to farm-to-table freshness through its onsite garden.

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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