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Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the Glicked phenomenon, to the viral break dancer from the Paris Games. But industry pros made an impact, too, activating experiences that challenged perceptions, pushed boundaries, drove loyalty and delivered joy. Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024.
The Smart Meetings Book Club column (now known as Smart Reads) was jam-packed with must-read literature that can take your workflow, leadership skills, networking strategies and other elements of your career to the next level. Want to recommend a book as a Smart Read of 2025? Email us at editor@smartmeetings.com. Ms. Bs Book Club: Creating Experiences In the February edition of our book club series, we curated the top reads for creating memorable, high-impact experiences for your attendees.
Skift Take: With a career steeped in strategic event leadership, Kastners focus on data-driven decision-making sets a high bar for industry leadership.
When it comes to hosting a successful eventbe it a corporate conference, a wedding, or a social gatheringthe choice of venue is absolutely critical. The right space not only sets the tone but can significantly enhance the experience for your guests, while the wrong one can lead to unnecessary challenges. Event venues go beyond just location and capacity; amenities and unique features can truly make or break the occasion.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
During my 40+ years of consulting, I’ve received countless phone calls and emails that begin with a rushed introduction, followed by the ominous phrase: “I have a quick question.” Beware! In my experience, despite some folks’ naive explanations , this seemingly innocent phrase means one of two things: The person is trying to sell me something, or They know I charge for my time but want free advice.
During my 40+ years of consulting, I’ve received countless phone calls and emails that begin with a rushed introduction, followed by the ominous phrase: “I have a quick question.” Beware! In my experience, despite some folks’ naive explanations , this seemingly innocent phrase means one of two things: The person is trying to sell me something, or They know I charge for my time but want free advice.
Catering Trends That Will Take Off in 2025 The food and catering industry is constantly evolving. Driven by new culinary innovations, changing customer preferences, and shifts in global priorities such as sustainability, staying ahead of trends is essential for catering businesses and event planners. 2025 promises to be a significant year for catering, with fresh approaches to food presentation and customer experiences shaping the way events are planned.
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