Event Marketer
MARCH 6, 2024
Like a wee leprechaun, St. Patrick’s Day is hiding just around the corner, and brands are preparing to celebrate with a host of shenanigans. While some companies are ensuring consumers will get home safely after a long day of drinking green beer on the March 17 holiday, others are popping up with stunts and themed activations this year. Grab a pint and let’s dig in.
Smart Meetings
MARCH 6, 2024
Incorporating wellness into events authentically, rather than as a mere marketing strategy, requires thoughtful planning and a genuine commitment to the health and well-being of participants. This approach, when executed with sincerity, enriches the event experience, fosters a positive atmosphere and promotes lasting impacts on attendees’ lifestyles.
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Eventmobi
MARCH 6, 2024
As an event organizer, your to-do list is likely never-ending. You have to juggle all of your event goals, priorities, vendors, sponsors, and attendees at once. With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience? The answer is with the right technology. The best event management software will act as your partner throughout the event management process.
Smart Meetings
MARCH 6, 2024
Hold a Meeting in Destinations Known for Warmth As spring draws near, many are eager to get outside and enjoy the increasingly sunny days. What better place to do so than in a destination known for both sunny weather and a bright, joyful local culture. Whether you find yourself heading off to Orange County, Sedona, or Frisco, rest assured that each destination enjoys over 200 days of sunshine per year on average.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
EventSource
MARCH 6, 2024
Photo Courtesy of Purple Tree Wedding Photography The Basics Name: Michelle Garber and Tamara Niyazov Company: Fab Fete Events Years in Business: 12 So how’d you get started? Michelle was originally in corporate events, while I (Tamara) was a teacher. Around 13 years ago, a friend asked Michelle to plan their wedding and Michelle brought me in as well.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
PCMA Convene
MARCH 6, 2024
Among the slew of ads that aired during the 2024 Super Bowl in February, the best (at least according to a New York Times critic ) had one thing in common: They sought to stir our emotions, from the uplifting (the NFL ) to the nostalgic ( VW ) to the tearjerker (Kia — above). Turns out, making a play for our heartstrings is a sound strategy. “Two-thirds of people globally say they want brands to help them feel intense emotions,” according to VML Intelligence’s “The Age of Re-enchantment” 2023 re
Prestige Events Magazine
MARCH 6, 2024
Over 200 stakeholders in global Esports brands attended the Science Museum last week (Tuesday 27 th February) for the Esports Summit, which the museum hosted in partnership with London & Partners, the business growth and destination agency for London. The third edition of the summit focussed on how London can become the European capital of esports and video games, with a keynote from Leanne McGowan, Director of Global Esports at Riot, who discussed the huge success of the recent League of Le
Eventscase Blog
MARCH 6, 2024
On 5 March, at 10 a.m. GMT, Eventscase held a webinar on artificial intelligence (AI) and how it relates to event management. The session featured insightful discussions led by María Pérez and guest speaker Fátima Barbero. What happened? Iván García, CTO of Eventscase, kicked off the event by showcasing different AI applications, including Eventscase’s AI Assistant , and telling the audience that the recorded video of himself (which was played right before he entered) was modified by AI.
Guidebook
MARCH 6, 2024
Congratulations if you just hosted your event or are about to host it! This is a massive step for your business growth. However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. They are meant to be a part of a bigger puzzle. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Industry News
MARCH 6, 2024
Ultra Music Festival, Miami’s internationally-renowned electronic music event, received the prestigious Sustainability Team Award at the most recent World Sustainability Awards ceremony, cementing the festival as a global leader in environmental responsibility.
Click & Pledge
MARCH 6, 2024
Project Ocean San Francisco – Views and Almost Views New Side to an Old Friend I’ve never seen a waterfall at the beach. That is, until I was cruising across the murky (and I’m told rather sharky) waters of Drake’s Bay off the coast of middle/Northern California. Rod (director of photography) and I joined the Greater Farallones Association team and its partners, everyone from researchers to divers to communication managers, to film their day-long expedition to outplant iconic bull kelp and c
Event Industry News
MARCH 6, 2024
Impact XM, a renowned global event and experiential marketing agency, proudly announces the advancement of James C. Morris to Executive Vice President of Growth. This promotion follows Morris’ successful tenure as Senior Vice President of Client Services, during which he steered dedicated account teams to deliver exceptional experiences across all touchpoints.
Special Events
MARCH 6, 2024
Kristin Banta rolled out her predictions in her annual "Design to Impact" Catersource + The Special Event session
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Ins'Tent
MARCH 6, 2024
TLDR: When choosing a custom printing technique for promotional displays like pop-up canopy tents and flags, consider UV printing for outdoor durability, dye sublimation for high-frequency use, digital printing for indoor exhibitions, and direct printing for long-term installations, to ensure the best results based on weather, frequency of use, an indoor or outdoor setting, and how long your display will be set-up.
Skiddle
MARCH 6, 2024
Introducing a brand new feature on the Promotion Centre Blog for 2024 – Skiddle Experts. Learn from our most experienced team members, as they share their expertise and deep understanding of all things ticketing across a series of in-depth interviews. Discover how to effectively utilise our intuitive features, how to negotiate brand sponsorships and how to promote your events at an expert level, leveraging tools such as paid ads and social media platforms.
Event Guru
MARCH 6, 2024
Colleges and Universities host many events from conferences to banquets to expos and even sports and other youth camps. These events often include the need for catering, technology, and housing overnight guests. All these moving parts often require multiple different departments to be connected and aware of what is happening at any second. However, most times these departments use different applications.
Unique Venues
MARCH 6, 2024
Professional event planners often juggle the intricate details of numerous events, balancing the need for serenity and shared experiences against the practicalities of location, amenities, and logistics. While popular for being exclusive domains for summer camps and spiritual retreats, camps and retreat centers also offer a rich tapestry of unique experiences and tranquil settings that are ideal for corporate retreats, team-building activities, and conferences.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
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