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Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. (Fun fact: In 2016, our honorees talked about the increased demand for live streaming.
Brittany and Marco embody effortless chic, with a personal style that embraces midcentury modern aesthetics infused with urban flair. Their choice of The Broadview Hotel as their wedding venue was a perfect reflection of their unique taste—a restored boutique hotel blending vintage charm against the backdrop of Toronto’s modern skyline. Brittany and Marco’s candid moments and retro vibes are all beautifully captured by Daring Wanderer.
Step aside yummy museums. Immersive spaces are having their moment. From Artechouse in New York City, to the traveling Van Gogh Exhibition: The Immersive Experience , to Radiant Space in L.A., consumer obsession with tech has fueled a new era of Instagram-worthy experiences leveraging multimedia at scale. When it came time to create an additional touchpoint for its ongoing campaign surrounding the release of Intel Core Ultra mobile processors for first-gen AI PCs in December 2023, Intel turned t
Skift Take: A new industry survey reveals senior incentive travel planners' current priorities and pain points as they navigate rising costs, evolving expectations, and a quickly shifting geopolitical landscape.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Sundance, which is eyeing a new location, has been a Park City, UT, institution for decades. (Photo: Courtesy of Sundance Institute/Stephen Speckman) Sundance and Utah go way back. Since 1978, the annual January film festival, organized by the nonprofit Sundance Institute, has taken place in snowy Park City, UT, showcasing short films, full features and documentaries.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
The TEN Collective, a community of small-business owners in the meetings industry, gathers online every other week to discuss their challenges and questions. Its leader: Sarah Meister, founder of SM Event Co. It’s not unusual to meet business-event professionals who, confident in their industry knowledge and skills, have launched their own firms. It’s also not unusual to find those same entrepreneurs struggling with the many challenges of running a small business.
Trespassing on a festival site while it is being dismantled poses “significant risk”, organisers of Creamfields North said. Thousands are expected to attend the festival in Daresbury, Cheshire, across the August bank holiday weekend.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Iventis, the leading provider of collaborative event and venue planning solutions, is excited to announce the promotion of Michael Moore to the position of Chief Technology Officer (CTO). This strategic appointment reinforces the commitment of Iventis to technological innovation and excellence as the company continues to expand its global footprint.
Industry research shows in-person events are the most trusted channel in an integrated marketing plan. With the phasing out of online cookies, events have also become one of the most effective ways to gather first-party data. For savvy meeting professionals, event data is a goldmine hiding in plain sight – if you know how to find it. To help make the most of the opportunities before you, Stova joined Skift Meetings last month in a webinar entitled “Seizing the Moment: Real-Time Event Data Analys
The Business of Events (TBOE) has today published its latest annual International Planner Sentiment Report for 2024, created in partnership with Meet in Ireland and IBTM World.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The first chapter of an ebook aimed at helping digital leaders implement Large Language Models (LLMs) for their event businesses has been published. Household names of these models include ChatGPT, Gemini, Llama, Mistral and more.
One of the biggest factors and key indicators of an association’s health is member satisfaction. Member satisfaction is vital to an association’s health for a few reasons. Happy members are more likely to renew their memberships, provide positive word of mouth to potential members and provide higher engagement and participation in their association.
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