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What can event marketers expect from the next generation of event attendee? Look no further than the National 4-H Council’s Ignite Summit, a teen-centered event for 1,200 high schoolers and adult educators, which significantly reduced its number of “structured” breakout sessions on offer between the inaugural event in 2023 and this year’s event, March 13-17, at The Westin Washington in Washington, D.C.
Skift Take: The number of potential dates to host meetings and conferences has shrunk making it difficult for budget-conscious groups to compete for peak days. In addition, there are compression issues for space that groups must contend with.
“The benefit of activating in Las Vegas is that it puts on the largest events all the time, so everything is a very well-oiled machine in the sense that partners already know how to work together,” she says. “From a behind-the-scenes production perspective, I think it lent itself really well to seamless conversations because Vegas knows how to do this.
Skift Take: Brandlive is acquiring Notified's virtual event and webinar business, but Notified is holding on to the version of the tool used for sensitive investor relations calls.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Whether you’re planning your first large-scale event or looking to grow an already successful program, scaling up can seem…daunting. More events mean more moving parts, more staff, and more potential for stress. But with some strategic planning and the right tools, growth doesn’t have to equal headaches! In this post, we’ll explore how to thoughtfully and sustainably expand your events.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
RIBA at 66 Portland Place has created a brand new, competitively priced summer party package designed to bring teams together for fun and games, good food and a great time. From £90+VAT (based on a minimum 350 guests), clients can take over the iconic Florence Hall and spacious outdoor terrace, meaning the party can go ahead whatever the weather. Summer cocktails and mocktails on arrival can be enjoyed from one of two fully stocked bars before a private barbecue, featuring vegan options and a se
Nutrition experts caution that the anti-diet movement is “hurting people at risk of health problems related to excess weight and a poor diet,” according to a recent story in The Washington Post. In March, I wrote about new research suggesting that the oft-recommended practice of intermittent fasting — abstaining from eating for 16 hours during the day — is actually detrimental to your health.
A veteran production manager gives advice on what to look for and how to make changes in a property’s agreements before you sign. Planners: Do not sign venue contracts for event production, electrical services, internet access, and support services until you read the full document—especially if you are bringing in an outside audiovisual company for the event, which usually results in extra conditions and raises prices for certain elements.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Cadmium has confirmed that Tracy King, MA, CAE, Chief Learning Strategist & CEO of InspirEd will deliver the keynote address at their annual conference, Cadmium Spark.
The Meetings Industry Association (mia) has promoted membership manager Katie Cotton to the newly created role of operations director to ensure it continues to deliver value for members as it further expands and develops. Cotton joined the mia team in 2008 and has a wealth of experience and knowledge of the association’s diverse membership, accreditation and assessments.
Choosing the ideal canopy tent requires considering several factors, such as size, use, durability, and ease of setup. With so many canopy tents to choose from, it’s important to understand the different purposes of each design. This guide will help you make an informed decision. Canopy Tent Options Pop-up canopy tents are characterized by their easy setup.
Evolution London is a purpose-built event venue, which can be transformed to suit your needs. Located on an exclusive site in the heart of Grade II* listed Battersea Park, it offers a blank canvas with unparalleled flexibility and branding potential.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In August 2023, the Ambition 2023 Be Bold Conference gathered 300 consultants at the Omni Hotel for a transformative event. From August 31st to September 2nd, attendees came together to chart an ambitious course for personal and company growth through networking, training, recognition, and enjoyment. A highlight was the lavish black-tie dinner, featuring 6-foot rose table runners and gold mirrored tables, accompanied by a string quartet and champagne-dressed greeters, exuding luxury and sophisti
CloserStill Media, the producer of market-leading business events, exhibitions and conferences, has acquired a majority stake in Elite Exhibitions. Terms are not disclosed.
In August 2023, the Americas Fuel Convention gathered 1,000 franchise owners and executives at the iconic Circuit of The Americas race track for a unique dining experience. Highlights of the convention included a thrilling welcome, with professional drivers showcasing high-speed laps around the track. Some lucky guests even had the opportunity to join in the action.
Scotland and electronic music? The two go hand in hand. From dubstep and ambient to house, techno and beyond, the country has always been at the forefront of ravers and music enthusiasts’ minds when it comes to fresh and innovative sounds. Colours, the long-standing event brand from Scotland, has been a leading name in the scene for over 20 years.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
ALHI hosted its prestigious 2023 Executive Exchange Conference at the Fairmont from March 19th to March 22nd. This exclusive event brought together 300 key decision-makers and leaders from renowned organizations for a program filled with valuable insights, inspiring speakers, recreational activities, and networking opportunities. Highlights of the conference included live entertainment featuring the UT Marching Band and Austin FC's spirit band.
Have you taken our Mental Health Survey ? Launched this week, the survey is set to be the largest of its kind. It’s a follow-up to our previous mental health survey conducted among event promoters in 2018, and for this year’s edition, we’ve partnered with some reputable names. The Night Time Industries Association , Music Minds Matter , Music Support, the Association for Independent Festivals , the Association for Independent Promoters (AIP), the Association of Electronic Musi
Post-event survey questions and feedback serve as indispensable tools for gaining crucial insights, offering a comprehensive understanding of attendee satisfaction levels, and improving future events. Unlocking valuable insights from post-event surveys hinges on the art of asking the right questions, at precisely the right moment, and with finesse. As with pre-event surveys , you should keep your post-event evaluation survey short and to-the-point—a crucial consideration when aiming to capture a
[…] The post The Role of Technology in Enhancing Experiential Marketing Campaigns appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
In our dynamic events industry, staying ahead of emerging trends is crucial for success. As we delve into 2024, this whitepaper explores the transformative forces influencing event planning, execution, and experience. From technological advancements to sustainability initiatives and the progression of hybrid events, understanding these trends is essential to create memorable and impactful experiences.
london is constantly changing with new and exciting openings, from luxury to quirky, there is a space or room to suit all. here is a roundup of 3 of the best new venues opening in london 2024. the emory the emory is due to open in april 2024, located in belgravia and overlooking hyde park. from the company behind claridges and the connaught, this hotel is guaranteed to offer a touch of luxury. each of the 60 rooms will be a suite offering a distinctly residential feel, and all with a contemporar
Understanding Your Target Audience Before you can effectively reach out to potential clients, it’s crucial to have a deep understanding of who they are. Management Events prides itself on fostering connections, and that begins with knowing your audience’s needs, pain points, and business goals. Conducting market research and analyzing your current client base can provide valuable insights into who your ideal clients might be.
In October 2023, Harting Americas hosted its annual conference in Montana, gathering 110 employees worldwide. Against the stunning backdrop of Hardscrabble Ranch and Yellowstone Film Ranch, the event aimed to enhance networking, celebrate accomplishments, and set future goals. The conference commenced with a scenic reception at Hardscrabble Ranch, featuring dinner, music, and panoramic views of the Bridger Mountains.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Communication with members is the heart of every successful association. Whether it’s announcing important updates, sharing valuable resources, or encouraging a sense of community, effective communication is a steppingstone for a growing organization. When members and staff are on the same page, great things can happen. In this blog, I will dive into the key factors of clear and impactful association communications and explore how it can strengthen the bonds within your community.
Back in February, we conducted our first Net Promoter Score Surveys of 2024 – one with ticket-buying customers who use Skiddle and the other with the creative event organisers who regularly use the Skiddle Promotion Centre. Read on to learn more about Net Promoter Scores, our results and what they mean for you in the months to come. The post Skiddle’s Latest Net Promoter Score Results appeared first on Skiddle Promotion Centre.
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