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“We definitely root ourselves in data points, and in order to inform the objectives and the creative, use prior years’ research results across our brands’ metrics, paid media and customer sentiment and really try and start from a point of data and be able to set some benchmarks and goals that we want to meet or exceed and then build a plan against those.
Daniel and Rachel’s vibrant barn wedding showcased a captivating blend of boho-chic style and mid-century modern design. With expert planning and design by Mad Bash Group , the couple transformed the rustic charm of the barn into a colourful and whimsical space, harmonizing beautifully with the weathered barn boards. Against this backdrop, Lori Waltenbury ‘s photography captured the essence of their unique celebration, where the fusion of mid-century modern aesthetics and bohemian fl
Skift Take: Meeting Professionals International (MPI) has expanded into Eastern Canada by acquiring an industry event originally created by its three largest chapters in the region.
The onboarding process is a critical part of implementing a new event software platform. A well-executed process can help you get up and running quickly and efficiently, understand the software’s features and functionality, import your existing data and settings, and train your staff how to use the software. Unfortunately, not all event management software companies offer a high-quality onboarding experience.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Te Pae Christchurch Convention Centre welcomes the appointment of Melanie Gurden to the role of marketing and communications manager. Ms Gurden joins the Te Pae Christchurch team after a successful tenure with professional services organisations and brings valuable expertise in brand management, marketing, and communications.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Te Pae Christchurch Convention Centre welcomes the appointment of Melanie Gurden to the role of marketing and communications manager. Ms Gurden joins the Te Pae Christchurch team after a successful tenure with professional services organisations and brings valuable expertise in brand management, marketing, and communications.
Seen Presents is proud to announce a new strategic partnership with ITV, the UK’s leading commercial broadcaster, for their much-anticipated annual event, ITV Palooza, taking place on 21st November.
Over the remaining months of 2023 and into 2024, members of the Skiddle team will head out to a score of universities across the UK, to deliver a unique masterclass to undergraduate students eager to break into the events sector. The focus of these presentations? “ How to Launch a Club Night and Develop a Brand “ Presenting to those studying music-related courses, from event management to production and performance, our masterclass will seek to educate, empower and nurture Britain
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
NEW ORLEANS � Last month, the New Orleans Ernest N. Morial Convention Center (NOENMCC) received three prestigious awards: the U.S. Green Building Coun.
what is quiet quitting? It isn't a new phenomenon, but it is gathering much more steam and followers. In essence, it is when disengaged employees will stick around long after they're finding their work challenging and fulfilling, and so they stay but do the bare minimum.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The independent Bush Hotel, which has been welcoming guests since 1618, has today officially launched the Redgrave Rooms. Previously a conference centre, the Redgrave Rooms has been reimagined into modern and stylish rooms of differing sizes that can host anything from a large wedding to an intimate meeting.
It’s hard to believe we’re already in November. There are a few significant holidays in the penultimate month of the year: Bonfire Night, Black Friday and Cyber Monday. We’ll cover Bonfire Night on the blog in the coming month, so keep an eye out for those articles. For now, though, we’re going to take a look at Black Friday and Cyber Monday.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Are you a true event professional? Then you will certainly benefit from membership in the exclusive eventplanner.PRO community. Read here the 5 main reasons to become a member.
Catering is an industry that requires a lot of coordination and communication between the front-of-house (FOH) and back-of-house (BOH) teams. FOH staff are responsible for customer service, while BOH staff take care of the cooking and preparation. The interaction between the two is crucial to ensure a seamless experience for the guests. However, there needs to be more connection between the FOH and BOH teams in many catering operations.
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