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FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Ubers Lost and Found. YOU WILL NOT BELIEVE THE BIZARRE ITEMS LEFT BEHIND IN UBERS Nearly all of us have accidentally left an item behind in a rideshare or taxi, but you wouldnt believe the bizarre laundry list of things that Uber riders have forgotten to take with themunless you went to the brands Lost and Found pop-up in New York City last week.
Kru Live acquired by Brand Partnership Group after 20 years of growth Kru grows its impact, powered by new partnership Brand Partnership Group becomes a key client, adding major projects Kru Live, the globally recognised and award-winning live engagement agency, is proud to announce its acquisition by Brand Partnership Group, a leading network of agencies and partners dedicated to driving brand innovation and long-term growth through strategic partnerships.
Love, laughter, and a touch of magic set the tone for Alessia and Braydons wedding day. Against the stunning backdrop of Eagles Nest Golf Club , they exchanged heartfelt vows, surrounded by family and friends. The emotion of the ceremony carried into the night as the reception turned into a joy-filled celebration, with nonstop dancing and unforgettable moments.
Group transition enables greater integration and scalability Restructure sharpens focus and supports continued expansion New leadership team to drive Stratas next phase of growth Strata, the award-winning brand experience agency, has announced a major leadership restructure to support its continued expansion and ambitious growth plans within the events and experiential marketing sector.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
The experiential zone strategy for AIAs show floor followed the same path as an architectural project from start to end inspire, innovate, design, build, and prosper. When Robin Preston, DES, CEM, and the events and sales teams set out to reengineer the American Institute of Architects (AIA) Conference on Architecture & Designs trade show, they wanted it to mesh with two other key event elements its architecture tours and education program.
The Honourable Artillery Company (HAC) recently welcomed event professionals to a vibrant summer FAM event, showcasing its unique spaces in a playful and creative way. Held across the Summer Terrace and Prince Consort Rooms, the event brought the charm of a traditional British fte to the heart of the City. Guests were treated to a colourful set-up complete with wildflowers, hay bales, vintage carts, and classic funfair games.
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The Honourable Artillery Company (HAC) recently welcomed event professionals to a vibrant summer FAM event, showcasing its unique spaces in a playful and creative way. Held across the Summer Terrace and Prince Consort Rooms, the event brought the charm of a traditional British fte to the heart of the City. Guests were treated to a colourful set-up complete with wildflowers, hay bales, vintage carts, and classic funfair games.
The Stage Bus is a mobile stage hire company based in Birmingham, who have been designing and manufacturing solar-powered, fully-integrated stages for almost two decades. Covering events nationwide, The Stage Bus have been making waves in the events industry for their green and efficient approach to mobile staging.
Say goodbye to dull venues and hello to the unexpected in the Chicago Southland! This lively and diverse regionencompassing over 400 square miles of vibrant urban landscapes and scenic open spacesoffers event planners traditional event spaces and a treasure trove of unique locations that go beyond the ordinary. Whether youre hosting a corporate conference, a wedding, or a special celebration, the Chicago Southland is home to a variety of venues and hotels equipped with the services and support y
Ming-Ming Tung-Edelman, left, founder of the Refugee Artisan Initiative, with an artisan partner in the organization’s Seattle workshop. Last winter, during a press trip to Seattle, I visited the nonprofit Refugee Artisan Initiative (RAI) , where a half-dozen sewing machines hummed in a studio among shelves stacked almost to the ceiling with bright bolts of textiles and other materials.
At the heart of this latest development was the unveiling of a spectacular 46.25 metre dvLED screen in our main event space, MK-7. Supplied by PPDS, it is one of the largest indoor LED walls in Europe and has already made a significant impact across both fan experiences and bespoke corporate events.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Minimizing F&B waste also means redirecting food to those who need it. In March, Convene published stories about addressing food waste at events, drawing on the longtime expertise of Aurora Dawn Benton, founder of Astrapto, a sustainability and social impact consulting firm. In Addressing Prolifically Problematic Food Waste at Meetings , Benton recommended that planners could begin to develop food-waste prevention practices by starting with the most commonly wasted foods: bread, pastries, a
The Association of Event Venues (AEV) has welcomed its newest member, the Southbank Centre, the largest arts centre in the UK. Situated in the centre of London since 1951, the venue is described as the beating heart of Londons cultural life.
Skift Take: Few people can claim to have helped create an entire discipline within the meetings industry. Pat Schaumann is one of them. Her work in healthcare meeting compliance has become the global standard.
Quiz event company specialising in premium corporate and fundraising events across the UK Quizzes Traditional ‘Answer Sheet’ quizzes through to state-of-the-art Wireless Keypads, delivering automated scoring and instant results Clients Our customer range covers corporate team building and client entertaining through to charity fundraising dinners for 500 or more Content One quiz size can’t possibly […]
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skift Take: The right speaker can make or break your event. Considering the makeup of your audience and your meetings objectives will guide you toward the best decision.
As we move further into 2025, the landscape for association events is rapidly evolving. New global challenges are reshaping how associations engage with their members, including economic uncertainty, geopolitical instability, and shifting member expectations. The start of the year has presented ongoing obstacles that continue to impact how we plan and execute events.
ROCHESTER, MN - EXHIBITOR is honored to be named the winner of six Upper Midwest Region ASBPE Awards, presented by the American Society of Business Pu.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Approaching conversations with others about the environment with a sense of empathy is critical for integrating green initiatives into your events. According to a new Exhibitions & Conferences Alliance (ECA) statement, the latest round of proposed tariffs will “increase costs for business and professional event organizers, exhibitors, and attendees alike.”When Convene spoke in December with Tommy Goodwin , vice president of Exhibitions & Conferences Alliance (ECA), tariffs im
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