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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “sauceographs,” wild LEGO adventures and painting the rent. ZOO VISITORS ENCOUNTER THE ENCHANTED CREATURES OF THEIR LEGO ‘DREAMZZZ’ To celebrate the second season of the “LEGO DREAMZzz” TV series and the launch of the LEGO DREAMZzz brick sets debuting this month, the brand brought a “LEGO DREAMZzz: A Wild Adventure” experience to the Los Angeles Zoo.
Hospitality Action is thrilled to announce its highly anticipated Winter Chefs’ Gala Dinner, set to take place on Monday 28 October in the grand ballroom of one of London’s newest luxury destinations, Raffles London at The OWO. This incredible event offers a one-of-a-kind experience for attendees to indulge in a four-course meal, curated with a selection of dishes from some of London’s most acclaimed chefs, all while supporting a vital cause that gives back to the hospitality industry by raising
I’m a proponent of paying it forward. Throughout my professional life, I have been fortunate to receive invaluable advice, support, and encouragement from mentors at critical times. Most importantly, when I hesitantly approached someone I deeply respected and asked them whether something I was planning—often, something I had never done before, or something no one had ever done before—was a good idea.
Skift Take: Companies are leaning heavily on “just-in-time” talent, hired for tasks like sourcing or registration, or to spend a couple of weeks doing site inspections or hotel contracting.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Taking proactive measures, including making water stations available to encourage regular hydration, is essential for meetings planners dealing with a heat wave. In 2023, which was the hottest year on record, the number of deaths in the U.S. related to excessive heat were the highest recorded in 45 years. And this year could be even hotter — in the first six months of 2024, an “unprecedented” number of record-breaking temperatures were reported around the world, including “tens of thousands” of
Skift Take: As climate change accelerates, the events industry faces an urgent wake-up call. Shawna McKinley reveals how planners and destinations must evolve or risk being caught off guard by increasingly unpredictable weather—it’s no longer business as usual.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Skift Take: As climate change accelerates, the events industry faces an urgent wake-up call. Shawna McKinley reveals how planners and destinations must evolve or risk being caught off guard by increasingly unpredictable weather—it’s no longer business as usual.
Meeting planners have been seeing more “Open to Work” badges on LinkedIn and hearing from colleagues who left in-house jobs to start their own firms. Outsourcing is rising, and some experts say the trend is here to stay. For many companies, the biggest need is for help with specific tasks and for short periods. “There has been a significant increase in what we call variable or on-demand planner contracting tied to third-party planning organizations,” said Todd Taranto, president of Cadre , a pla
Amsterdam Dance Event (ADE) and Eventix present the upgraded ‘Festival Access Map’, which gives ADE Pro Pass Holders a real-time overview of the entire range of ADE Festival events in one glance.
Shauwa McKinley, principal at Clear Current Consulting, has made a career balancing event planning , travel and tourism, environmental education and sustainable business consulting. She has worked with diverse organizations wrestling with the trade-offs between delivering positively impactful human experiences and minimum environmental impact. In this episode of the Skift Meetings Podcast, McKinley discusses the impact of climate change on events and how the industry must adapt to increasing ext
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Ice Crystal Gala, an annual fundraising event supporting HSC Children’s Hospital and the Children’s Hospital Research Institute of Manitoba, has become a beacon of hope and philanthropy in the community. This edition of the gala, themed “Groovy Disco,” perfectly encapsulated the event’s principles of giving and hope, blending nostalgia with innovation to create a memorable evening that raised significant funds for critical equipment, cutting-edge research, and c
Welcome to our “Day in the Life” series! We feature wedding and event planners worldwide with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to Wannida Kasiwong. Name: Wannida Kasiwong Business Name & Location: Wonders & Weddings — serving Thailand & Italy Years Working in the Event Industry: 4+ years (since 2019) Years Owning Your Event Planning Busi
At ABSTRKT Inc. , the journey began with a deep passion for the arts and a commitment to sharing those awe-inspiring moments when artists take the stage to perform what they love. This passion quickly evolved into a mission to support the next generation of talent, particularly students from Fanshawe, OIART, Metalworks, and Western, by helping them bridge the gap between classroom theories and real-world practice.
The times they are a-changin, and this is especially true for the annual tradition of Freshers Week. September marks the time of year when newly accepted undergraduates fledge the nest and move into their new university residencies, eager to meet new people and explore their surroundings through a week filled with activities and events. The post Get The Most From Your Freshers Week Events With These Skiddle Features appeared first on Skiddle Promotion Centre.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
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