Mon.Dec 23, 2024

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From sailgates to luxury bathroom trailers to germ zones, heres how sponsors played the field. ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits.

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Best of 2024: Incentives

Smart Meetings

The power of incentive trips cant be overstated they can be just the morale boost your group needs. From the properties available to the experiences offered (including one of our own), in 2024 we shared numerous ideas and resources to get the ball rolling for your next incentive trip. All-Inclusive Incentives: Stormy Waters or Smooth Sailing? Incentives can be easy on the walletif you know where to look out for.

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How to Build a Smart Event Data Strategy to Maximize ROI?

EventMB

Skift Take: Crafting successful events isnt just an art but also a science driven by data. A smart event data strategy can help you optimize every stage to drive better engagement, smarter decisions, and higher ROI.

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Best of 2024: Event Tech

Smart Meetings

How event tech helped planners create better events in 2024 The secret sauce of any significant event is ultimately the event technology, which adds the finishing touch to the visual aesthetic. Whether it is the lighting, the video component or the AI app integration, every element shapes an events structure. Below are some top stories we produced in 2024 to help planners improve their event design with the technology we have at our disposal.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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‘Tis The Season – Convene Turns Meeting Venue Into a Christmas Market

EventMB

Skift Take: With rising demand for immersive, large-scale holiday experiences, Convene has created a ready-made corporate holiday party solution at its Sancroft, St. Pauls location in London.

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Nine snippets of wisdom for 2024

Conferences that Work

Here are nine old and new snippets of wisdom that spoke to me at some point in 2024. And a bonus at the end “Leadership is no longer part of a job description: something anointed on the chosen few. Leadership is a role to be adopted when needed, and then passed on when the need has gone. It’s a dynamic thing, moving around the organisation, reshaping the organisation as it passes from individual to individual, team to team.” “Is your organisation irrelevant?

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