EventMB
DECEMBER 23, 2024
Skift Take: Crafting successful events isnt just an art but also a science driven by data. A smart event data strategy can help you optimize every stage to drive better engagement, smarter decisions, and higher ROI.
Event Marketer
DECEMBER 23, 2024
Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From sailgates to luxury bathroom trailers to germ zones, heres how sponsors played the field. ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits.
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EventMB
DECEMBER 23, 2024
Skift Take: With rising demand for immersive, large-scale holiday experiences, Convene has created a ready-made corporate holiday party solution at its Sancroft, St. Pauls location in London.
Loudermilk Center
DECEMBER 23, 2024
Atlanta, Georgia is often hailed as the cradle of the Civil Rights Movementa city where history, leadership, and unwavering resolve intertwine to reshape the nation’s conscience. Rooted in a legacy of African American resilience and progress, Atlanta is a beacon for social justice and human rights. Its landmarks, institutions, and key figures inspire generations to champion equality and dignity for all.
Speaker: Alexa Acosta, B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Smart Meetings
DECEMBER 23, 2024
The power of incentive trips cant be overstated they can be just the morale boost your group needs. From the properties available to the experiences offered (including one of our own), in 2024 we shared numerous ideas and resources to get the ball rolling for your next incentive trip. All-Inclusive Incentives: Stormy Waters or Smooth Sailing? Incentives can be easy on the walletif you know where to look out for.
Smart Meetings
DECEMBER 23, 2024
How event tech helped planners create better events in 2024 The secret sauce of any significant event is ultimately the event technology, which adds the finishing touch to the visual aesthetic. Whether it is the lighting, the video component or the AI app integration, every element shapes an events structure. Below are some top stories we produced in 2024 to help planners improve their event design with the technology we have at our disposal.
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