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By the time Churchill Downs Bugler Steve Butteman sounded the “call to post,” a number of notable performances had already taken place. The University of Louisville marching band played “My Old Kentucky Home,” Kentucky native Wynonna Jud performed the National Anthem and lifestyle influencer and restauranteur Martha Stewart called “Riders Up” from the red carpet. 157,000 people had experienced Louisville hospitality in-person and 16.7 million tuned in for the “most exciting two minutes in sports
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How tech events fuel robust employee engagement The tech industry is famous for its festivalized events. And, certainly, they leave a major impact. But what role does festivalization play in an event, and in the longer-term impact of employee satisfaction, really? And are there other ways tech events are achieving measurable impact with their events?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: The International Association of Exhibitions and Events and UFI, The Global Association of the Exhibition Industry, have signed a memorandum of understanding to re-establish a regular exchange between the two.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Apple Podcasts Spotify RSS Feed Show Notes In this third episode of our five-part series on starting a wedding planning business, host Amber Peterson, a former wedding planner, marketing strategist, and owner of Planner’s Lounge, delves into the essentials of crafting an effective marketing plan. It’s not just about making noise; it’s about strategic communication, understanding your audience, and maximizing your resources for the best results.
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Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
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