Mon.Apr 21, 2025

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The Brief: Cheese Raves and Cannabis Countdowns

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food Financing and 4/20 countdowns. ATTENDEES EAT LIKE NO ONES WATCHING AT NYCS FIRST CHEESE RAVE Were of the humble opinion that you either love cheese or youre wrong, and that made it more or less impossible not to share details around the debut of NYCs first-ever Cheese Raveand yes, its exactly what it sounds like.

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An Earth Day Tour of DC’s Sustainability District

Smart Meetings

Earth Day has to be every day in the world of hospitality. To ensure around-the-clock focus on protecting the planet, Destination DC has mapped out a Sustainability District devoted to community, climate and clean energy. It is less a geographic region than it is a demonstration of best practices in venues. I recently visited and came up with these strategies for finding responsible partners.

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How to Promote Your Event to Drive Attendance: 27 Proven Tips

Eventtia

Theres no point in organizing world-class events if you dont promote them. To make sure participants attend, you need to target the right audience, drive registrations, and increase your reach to turn your events into successful ones. But how do you do this if its your first event, you dont have a large audience, or your brand isnt established yet? To help you get started, weve put together a list of event promotion strategies and ideas.

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Building Connection in a Distracted World

Smart Meetings

Leadership expert Shane Feldman shares strategies for authentic engagement, community-building and navigating AI The main goal of a meeting planner is to create an engaging experience that enables people from all walks of life to connect under an umbrella of ideas in an environment forged around connection, learning and innovating. In the recent webinar, Driving Connection & Collaboration in a New World, Smart Meetings spoke with leadership expert Shane Feldman, founder of Count Me In, who h

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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How Can Speakers Bureaus Help With Your Meeting?

EventMB

Skift Take: It can be a daunting task to choose a speaker from the thousands listed online. Enter speakers bureaus, which not only represent curated collections of speakers but also manage all the details for planners.

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EDE Launches Bold New Sales Team Led by Industry Veteran Matt Rulis

Exhibitor Magazine

CHICAGO, IL EDE, an award-winning leader in experiential design and fabrication, is proud to announce a major expansion of its sales team with the.

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Congratulations to Shelby Remington on being named to BizBash’s 40 Under 40 list! She inspires us all with her focus, talent, and compassion. In an exclusive interview, she shared what inspires her most. Join us in celebrating Shelby, and read more about the recognition here. #WeAreOpusAgency

Opus Agency

Shelby Remington Named to BizBashs 40 Under 40

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American Express Global Business Travel Launches New Data-Driven Sustainability Recommendations Feature

Exhibitor Magazine

NEW YORK, NY American Express Global Business Travel (Amex GBT), a leading software and services company for travel, expense, and meetings and event.

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Business uncertainty advice from event pros, Part 2

MPI

To help you manage business uncertaintyin 2025 and beyondevent pros share best practices and advice based on their experience. This is Part 2 of a series on uncertainty in the global meeting and event industry.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Moss Expands its European Presence with New Barcelona Office

Exhibitor Magazine

LENNESTADT/BARCELONA Moss, a leading international producer of premium graphics, complex structures and custom installations for branded expe.

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The Right Place: Three Encounters with Strangers in Crisis

Conferences that Work

In the last eighteen months, Ive unexpectedly found myself in three very different situations, in three very different places, helping complete strangers in distress. None of these moments lasted more than ten or fifteen minutes. But each one left me shaken, reflective, andsomehowgrateful. Here’s what happened. Read the full article at Conferences That Work The post The Right Place: Three Encounters with Strangers in Crisis appeared first on Conferences That Work.

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The New Orleans Ernest N. Morial Convention Center Achieves Impressive Sustainability Results

Exhibitor Magazine

NEW ORLEANS New Orleans Ernest N. Morial Convention Center (NOENMCC) sustainability initiatives are yielding excellent results, from ramped up recyc.

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Cross-Cultural Event Catering: Understanding Global Dietary Preferences

Caterease

Introduction Planning an unforgettable event takes more than gorgeous dcor and flawless timingit takes deep cultural sensitivity, especially when it comes to whats on the plate. With more diverse guest lists than ever, caterers and event planners are expected to understand and accommodate a broad range of dietary preferences, restrictions, and cultural norms.

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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Pennsylvania Convention Center Releases its 2024 Sustainability Report

Exhibitor Magazine

PHILADELPHIA, PA In commemoration of Earth Day, the Pennsylvania Convention Center released its '2024 Sustainability and Impact Report: On the Ris.

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Will This Be the Greenest Convention Center on the Planet?

PCMA Convene

A rendering of the planned redevelopment of the Austin Convention Center. Attendees will enjoy a direct connection to Waller Creek, the focal point of a chain of parks and public spaces in downtown Austin. Courtesy LMN/Page Joint Venture The standards set by the International Living Future Institutes (ILFI) zero-carbon certification programare some of the most stringent and ambitious in the world.

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In-store Asia Returns in May 2025

Exhibitor Magazine

In-store Asia, India's largest trade fair for store design, visual merchandising and in-store marketing, will again be held at the Bombay Exhibition C.

2025 57
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Featuring the Planner’s Choice Award Winner for Earth-Friendly Venue

Unique Venues

American University (AU), the nations first carbon-neutral campus, is a leader in sustainability, reducing carbon emissions through renewable energy and its campus-wide zero-waste initiative. The universitys Conference and Guest Services ensures that the East Campus Commons meeting and event spaces reflect this commitment through environmentally conscious design, planning, and implementation throughout every event, which is why it claimed 2024s Planners Choice for Earth-Friendly Venue.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Orbus Recycles Nearly 70% of Waste in 2024 and Introduces Green PVC-Free Banner Stand Material

Exhibitor Magazine

WOODRIDGE, IL In recognition of Earth Day, Orbus is proud to highlight the success of its sustainability efforts in 2024 and reinforce its commit.

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Employee Training Management Software: 8 Top Solutions Ranked for 2025

Arlo Training & Events Software

Employee training management software helps companies: Automate time-consuming administration: Eliminate the manual work involved in scheduling courses, managing registrations and waitlists, sending reminders, tracking certifications, and processing payments. Using a single software equips businesses with all the tools necessary to efficiently track and manage training programs while avoiding the complications of multiple systems.

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Scream Machines

Event Marketer

Whether in response to joy, fear or frustration, screaming is a part of human nature that marketers are tapping into to foster richer memory-making. Activations that center around screaming booths and audio-triggered vending machines are popping up to provide consumers with a participatory activity that inherently elicits heightened emotions (and, usually, a good laugh).

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