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“We listen to our customers and are very intentional with the concept of our activations so that it’s something they want to participate in and, hopefully, learn a lot about the brand.” —Brittany Shaw, Senior Brand Director, Liquid I.V. In the wheel-to-wheel racing of Formula 1, every second counts, with the cars designed to be incredibly aerodynamic to keep up with the cars ahead.
Are you ready for the next crisis to strike at your event? What plan do you have in place to communicate important messages to your attendees? Crisis communication is an essential, if often overlooked, element for all events. In fact, I believe it is so critical that I just took the time to complete a dual master’s degree in Emergency and Disaster Management & Homeland Security from American Military University on top of my certifications in Crisis and Disaster Management from American Milit
You have heard of craft beer, craft cocktails and even craft stores, but how about craft events? Playing on the small-batch distilling and culinary legacy in Louisville, Kentucky, Meeting Professionals International (MPI) is approaching its annual World Education Congress as a personally crafted experience that allows attendees to build a calendar of sessions that fits their career goals.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Some may think an event is over when the guests leave the venue, and the doors are shut, but event managers still do much more work. Part of the work is to gauge attendees’ satisfaction and measure the event’s success. Today, we will share some best practices to help you create effective event surveys to measure this success. What Are Post-Event Surveys?
Skift Take: Ian Cummings, global head of meetings and events for CWT Meetings & Events, has stepped down. This comes after a deal in which American Express Global Business Travel is acquiring the company.
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Skift Take: Ian Cummings, global head of meetings and events for CWT Meetings & Events, has stepped down. This comes after a deal in which American Express Global Business Travel is acquiring the company.
To extend engagement and reinforce messaging, build a plan to connect with attendees before and after in-person events. Part one of our feature on pre- and post-event strategies for year-round impact Organizations set lofty goals for their in-person meetings: educating participants, building business relationships, enhancing brand visibility, recognizing excellence, boosting business momentum, and so on.
Dave Leong speaks on making everyone feel welcomed at events As Smart Meetings leans into exploring what the concept of “belonging” means to the meetings and events industry and how we can all do better, we are sitting down with experts to capture their different angles on what the idea of belonging is. Dave Leong, founder and CEO of Super Creative, gives his expert insight into his thoughts on belonging and what progress for the future looks like.
Not only is the Annual Survey of Exhibition Rates a handy tool for comparing exhibitor costs in one city vs. another, it offers other helpful insights for event organizers. Two of which stood out to me, according to an exhibit leader insights survey referenced in the report: Three out of four exhibitors are getting pressure to cut costs; and 82 percent say they plan to exhibit at fewer in-person shows.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Knowledge sharing, community building, engagement: a conference-initiated mentorship programs check all those boxes. Here’s some advice for getting started. Part four of our feature on pre- and post-event strategies for year-round impact Peer-to-peer mentorship programs that begin in-person at a conference and continue throughout the year can have big benefits for both attendees and the host organization.
Here’s how one organizer used pre-event connections to drive attendance, content creation, and buzz. Part three of our feature on pre- and post-event strategies for year-round impact When planners think of extending conference engagement, it’s typically after the in-person event. It can also work in reverse. When mdg, A Freeman Company, launched a conference for U.S.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
A leadership conference for the convenience-store industry launched last fall with an integrated strategy for engaging attendees throughout the year. Here’s how it works. Part two of our feature on pre- and post-event strategies for year-round impact Amanda Buehner, senior vice president at CSP, which produces events and media for the convenience-store and petroleum-retailing industry, designed a new event for women in that industry with three questions in mind: How do we engage event audiences
Mother’s Day is not just another day on the calendar; it’s a heartfelt celebration of maternal bonds when families express love and gratitude towards the mother figures in their lives. For caterers, this presents a unique opportunity to curate memorable experiences that resonate with the spirit of Mother’s Day.
When it comes to event planning, one of the first questions that arises is: what are the costs of organising events? The answer is not simple and varies considerably depending on numerous factors , from the size of the event to the location chosen. This article is designed to help you, as an event organiser, better understand the costs involved and how you can plan effectively to keep expenses within budget.
Ahh, Ibiza season. Sunny climes, smiling faces and the gentle pull of the Balearic beat. Once again, the time has come for clubgoers to make the pilgrimage to the party capital of the world. For attendees, it’s a once in a lifetime place; for promoters, it’s a place where event-hosting dreams can come true. To celebrate the 2024 season, we’ve compiled a comprehensive guide to promoting events on the island.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
If you are looking for a welcoming and charming venue for your next professional or social event, then Younts Conference Center at Furman University in Greenville, SC should be on your list! The Younts Conference Center offers a unique setting with its elegant Georgian-style architecture, outdoor patios, and pristine landscaping, plus has flexible space to accommodate events both large and small.
In this installment of the Event Tech Pull-Up, Tess and I dive deep into the world of event production, discussing show flows, cue sheets, run of shows, production schedules, or whatever you call them. While these terms may differ, they are all about making sure that your live events run smoothly. For the last couple of decades, Excel has been the go-to software for managing show flow, and we all know this sucks on a lot of levels because you end up with multiple versions of the same document ci
If you are looking for a welcoming and charming venue for your next professional or social event, then Younts Conference Center at Furman University in Greenville, SC should be on your list! The Younts Conference Center offers a unique setting with its elegant Georgian-style architecture, outdoor patios, and pristine landscaping, plus has flexible space to accommodate events both large and small.
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