Fri.Feb 21, 2025

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Three Ways Siemens Leverages Data for High-Performance Exhibits

Event Marketer

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The exhibits were designed to effectively showcase how technologies like industrial artificial intelligence, digital twins, and the industrial metaverse are driving innovation and

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Case Study: A Masterclass in Goosebump Moments

Smart Meetings

Hosts Global Forum convened in Athens to celebrate ferocious creativity Destination Management Companies (DMCs) embody a wealth of resources for planners, helping with access for everything from transportation and entertainment to decor and gifting. They are strategic partners who can help build a program based on client goals and budgets. All of that was on display this week in Greece at the historic Hotel Grande Bretagne Athens as partners and clients gathered for Hosts Global Forum.

2026 243
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4 Simple Questions to Design Emotion Into Events

PCMA Convene

In a world overflowing with noise and endless options, an event that strikes an emotional chord stands out. Ive always been interested in how emotion can spur someone to action how the exact right words can inspire someone to make a change to their life, how hearing a story that tugs at the heartstrings can open someone up to make a donation to a cause, and how understanding why a piece of legislation threatens their livelihood can get even the most uninvolved person to call their local represe

Financial 105
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Trending Insights: 3 Key Trends Shaping the Meetings Industry in 2025

Smart Meetings

As a luxury hotel sales director, youve seen how increasingly sophisticated meeting planners are becoming in their venue selection. Here are three pivotal trends that are transforming how premium properties can differentiate themselves and deliver exceptional value. Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners. 1.

2025 130
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Beware of These 5 Hidden Hotel Fees 

EventMB

Skift Take: Hotel fees buried deep in your contract or on your hotels web site can add 30-40% to the cost of your meeting. Heres how to negotiate them down.

Hotels 200

More Trending

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10 Ways To Take Sustainability to the Next Level

EventMB

Skift Take: Replacing plastic, recycling, going paperless: These are great first steps toward greening your meeting. But now it's time to ask more questions.

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What Meeting Planners Want: Understanding Their Needs & Pain Points

Smart Meetings

Meeting planners are responsible for the success of corporate events, conferences, and incentive programs. They are responsible for finding the perfect destination, securing a venue, managing logistics, and ensuring a seamless experience for attendees. But with evolving industry trends, tighter budgets, and higher expectations, planners face more challenges than ever.

Meetings 130
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The Best Venues for Rent in Major Cities for Large-Scale Events

Unique Venues

When it comes to organizing large-scale events like expos, galas, and corporate meetings, one of the most crucial decisions you’ll make is selecting the right venue. The venue sets the tone for the event, influences attendee experience, and impacts logistics. Whether you’re hosting a global conference, an extravagant gala, or a trade show, finding the perfect venue in a major city, including modern business centers , can make all the difference.

Venues 36
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Smart Travel: New Awe-Inducing Incentive Options Launched, Urgent Upgrades Needed on U.S. Aviation Sector, Singapore Breaks Records and More

Smart Meetings

Planning your next top-tier incentive? You’re in luckthree exciting new options just hit the market this week. Considering Singapore for your next event? Youre not alone. The destinations record-breaking tourism numbers prove its hotter than ever. Worried about the turbulence in air travel? The U.S. Travel Association has a new plan to smooth things out.

Travel 147
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.