Fri.Sep 06, 2024

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The Secret Role of Aesthetic Decor in Corporate Event Success

Smart Meetings

The corporate event landscape is saturated and companies face a challenge: ensuring their gatherings stand out and be memorable. While content, speakers and networking opportunities are vital, an often-underestimated element can set an event apart—decor. More than just a backdrop, decor can significantly impact an event’s success, influencing everything from attendee engagement to brand perception.

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The Neverending Fam Scammer Nightmare

EventMB

Skift Take: As long as there have been fams, there have been fam scammers. They’re a costly nuisance that the industry can’t seem to get under control.

Meetings 197
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Smart Moves at Dreamscape Hospitality, Marriott International and More

Smart Meetings

Alison Piatkiewicz Alison Piatkiewicz, Visit Baton Rouge Visit Baton Rouge welcomes Piatkiewicz to its team as destination sales manager. She has spent nearly two decades in the hospitality industry, working in roles at the Belle of Baton Rouge and the Sheraton, and the Residence Inn, Towne Center in Baton Rouge. She now will spearhead efforts to market and sell the Baton Rouge area with a focus on state government/public administration, state government associations, nonprofit associations/soci

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4 Event Lessons from Taylor Swift’s “Eras” Tour

MeetingsNet

A veteran planner reports on how Taylor Swift’s engagement-driven approach can make business events better. On August 20, my daughter Sofia and I attended the final show of the European leg of Taylor Swift’s Eras Tour—the fifth night that Taylor played to a sellout crowd at London’s massive Wembley Stadium. Saying that the show was an unforgettable experience feels like an understatement.

Events 93
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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The Secret Role of Aesthetic Decor in Corporate Event Success

Smart Meetings

The corporate event landscape is saturated and companies face a challenge: ensuring their gatherings stand out and be memorable. While content, speakers and networking opportunities are vital, an often-underestimated element can set an event apart—decor. More than just a backdrop, decor can significantly impact an event’s success, influencing everything from attendee engagement to brand perception.

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Industry News for September 6, 2024

Special Events

Special Events industry news

2024 59
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BTOG Conference tweaks agenda and uses digital signage for a 50% rise in session attendance

Event Industry News

The British Thoracic Oncology Group (BTOG), the multi-disciplinary group for healthcare professionals, delivered its 22nd annual three-day conference, the BTOG Conference, at ICC Belfast, which saw an increased attendance and a 50% increase in the uptake of the sponsored symposium sessions from the previous year.

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Oliver’s Bar Mitzvah: A Slam Dunk Celebration

Canadian Special Events

Total Events faced a challenge producing Oliver’s Bar Mitzvah: solving Mom’s vision for a beautiful sit-down dinner at the shul while meeting Oliver’s hope for an epic basketball-themed celebration. Their solution? A masterful blend of sophistication and fun that left guests, and especially Oliver, delighted. To avoid the typical, cheesy sports-themed elements, Total Events took a fresh approach.

Sports 52
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Fresh Beginnings in Scotland for Leading Global Brand Experience Agency, The fresh Group…

Event Industry News

As part of fresh’s continued expansion, four of Scotland’s revered marketeers have joined the renowned global agency in a move set to excite the agency world. fresh is one of the industry’s best known brand experience agencies working on brand activations, events, and creative communications for global clients including Visa, Samsung, Co-op and Currys.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Smart Travel: Top 4 Airlines Investigated by U.S. Government, Marriott and Sotheby’s Join Forces, New Multi-Generational Travel Trends and More

Smart Meetings

Welcome to Smart Travel, our weekly column where we share our latest tips and tricks to stay up to date on the can’t-miss news in travel. Today, we dive into a new investigation by the U.S. Department of Transportation of the country’s top airlines, an exciting partnership between Marriott and Sotheby’s, an upswing in multi-generational family travel and more.

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