Event Marketer
OCTOBER 31, 2024
It’s hard to fathom, but according to a recent Betty Crocker survey, even consumers who hail from the land of “The Great British Baking Show” lack confidence in their baking skills. The research revealed a high prevalence of “bakers block,” and that of the 86 percent of people from Manchester, England, who enjoy baking, one-third of them only do it every few months or less.
Event Industry News
OCTOBER 31, 2024
Award 1: Best Event Management Platform Map Your Show (MYS) is a leading event technology choice for organisers worldwide, powering 8 of the top 10 trade shows in the United States.
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Event Marketer
OCTOBER 31, 2024
Topgolf doesn’t usually launch products, so when The Sure Thing Club came about, the entertainment brand needed to take a big swing. Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.
EventMB
OCTOBER 31, 2024
Skift Take: With the transformation of events into experiences, planners say that independent hotels offer distinct advantages, such as flexibility, creativity and authenticity.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Marketer
OCTOBER 31, 2024
As Taylor Swift touches down in Indianapolis this evening to kick off the final leg of her U.S. Eras Tour, Nov. 1-3, at Lucas Oil Stadium, e.l.f. Cosmetics will be there to help welcome the pop star and her fans to “The Racing Capital of the World” through a cross-collaboration with Purdue University, merging academia, beauty and motorsports. The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadiu
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Industry News
OCTOBER 31, 2024
The Meetings Industry Association (MIA) has reacted to the Chancellor of the Exchequer’s Autumn Budget 2024, which was presented in the House of Commons yesterday.
EventMB
OCTOBER 31, 2024
Skift Take: Rehumanizing corporate life is the new mission of Google Xi. Its founder, Megan Henshall, is Skift Meeting's first-ever Meetings Innovator.
MeetingsNet
OCTOBER 31, 2024
Events taking place during the hotly contested U.S. presidential election are focusing on productive conversations and de-stressing moments. This article originally ran in BizBash, a sister media outlet to MeetingsNet. The first Tuesday in November—a.k.a. Election Day—can bring distractions at business events taking place around that time. After all, every conference or show is designed to grab and hold the attention of attendees for a few days, but with politics top of mind it becomes easy for
Event Industry News
OCTOBER 31, 2024
This was never going to be a budget that would be supportive of our industry, but the reality is, event and event businesses have been ignored again, with few morsels for us to be positive about. It does beg the question how much the government really does want this £65m industry.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skiddle
OCTOBER 31, 2024
72% of people in the UK said that discounts and deals were the reason they were motivated to shop during Black Friday and Cyber Monday over the last 12 months. That’s according to a survey run by YouGov, and it’s as good as any reason to get involved with Black Friday and Cyber Monday this year. We’ve generated a single, unique code for event organisers participating in Black Friday (Friday 29th November) and Cyber Monday (Monday 2nd December).
Event Industry News
OCTOBER 31, 2024
In and around events-world for years, Seattle-based CEO and co-founder of MJ Unpacked, George Jage, sowed the seeds for a show committed to the cannabis sector back in 2014. MJ Unpacked, the biggest trade event in a now burgeoning business, hits St Louis, Missouri, this month and Atlantic City, New Jersey, next spring.
Exhibitor Magazine
OCTOBER 31, 2024
LOUISVILLE, Ky. � Kentucky Venues is excited to announce the appointment of Roxie Ruckriegel as the new Director of Sales for the Kentucky Expositio.
Event Industry News
OCTOBER 31, 2024
Olympia Events has appointed Andy Price as Director of Marketing & Communications, a new role, as the iconic venue continues its journey to becoming part of London’s newest destination for culture, creativity and entertainment.
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Opus Agency
OCTOBER 31, 2024
Katie McIntyre to Lead Session at Unconventional (IRL)
Special Events
OCTOBER 31, 2024
Inside a Halloween-themed wedding inspired from beyond the grave
Exhibitor Magazine
OCTOBER 31, 2024
ROSEMONT, IL � The 12th Annual ASSEMBLY Show wrapped up last week at the Donald E. Stephens Convention Center in Rosemont, IL with over 4,300 manufac.
Event Marketer
OCTOBER 31, 2024
Bringing together the health ecosystem, HLTH USA 2024 took place Oct. 20-23 at the Venetian Expo in Las Vegas, urging its participants to “Be Bold” as they explore the future of healthcare and what it will take to live not just longer, but healthier. Take it from Bob, a retired GE Healthcare engineer who spent 36 years designing CT machines. After receiving a scan “from a familiar face” as he fought covid, he is alive and well today, read an explanation next to a painting titled “Coming Home” by
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
StraussCA
OCTOBER 31, 2024
Financial transparency is crucial for associations looking to build trust, enhance credibility, and foster engagement among their members. By openly sharing financial information and practices, associations can demonstrate their commitment to accountability and responsible management of resources. Here’s a closer look at why financial transparency is important for associations and how it can be effectively implemented.
Sendo
OCTOBER 31, 2024
The holidays are in full swing! With family in town, parties to plan, and cookies to be baked, there’s plenty to do before the holidays arrive. This season, we put together a list of 4 of our favorite DIY gift-wrap ideas to set your gifts apart from the crowd! While it is the season for giving, sometimes the wrapping it comes in can be the icing on the cake you need to make your loved one’s holiday.
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