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The Paris 2024 Olympic and Paralympic Games took the world by storm this summer. After the last Games in Tokyo had to go without spectators and were locked down due to pandemic restrictions, fans and brands returned with a renewed spirit of celebration and unity. Hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen.
As Innovate Marketing Group celebrates 10 years of creating memorable experiences, were taking a moment to reflect on the community events that have truly shaped our journey. Our mission has always been to bring people together, foster connection, and make a difference through purposeful event planning. Over the years, weve had the privilege of partnering with incredible organizations who share our commitment to community, impact, and inclusivity.
It’s impossible to enjoy Cheetos without getting a little, or a lot, of Cheetle on your fingers—you know, that signature orange dust. A Cheetle-covered hand can get messy, and that’s the premise behind Cheetos’ “Other Hand” campaign, which launched in the spring and highlights the challenge of keeping one hand free while eating the cheesy snack with the other.
Creative communications agency DRPG has continued its commitment to giving back to the community with a creative initiative for The Westminster School in Rowley Regis, West Midlands. Through a hands-on workshop series, students were introduced to the world of media production, culminating in a live broadcast entirely designed, operated, and presented by the students themselves.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: The founders of New Hotel Guide say they're in the detective business, researching new luxury hotels before they even make it onto the map.
World Kabaddi today celebrates the official 100-day countdown to the Kabaddi World Cup 2025 which will be held in Wolverhampton and the West Midlands between 17 th and 23 rd March 2025, with the team draw for the 16 participating nations taking part in the competition. World Kabaddi is delighted to announce bookmaker Paddy Power as the competition’s Title Sponsor at the launch event which welcomes around 200 West Midlands partners and stakeholders to enjoy an exhibition kabaddi match.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
World Kabaddi today celebrates the official 100-day countdown to the Kabaddi World Cup 2025 which will be held in Wolverhampton and the West Midlands between 17 th and 23 rd March 2025, with the team draw for the 16 participating nations taking part in the competition. World Kabaddi is delighted to announce bookmaker Paddy Power as the competition’s Title Sponsor at the launch event which welcomes around 200 West Midlands partners and stakeholders to enjoy an exhibition kabaddi match.
Skift Take: Allowing kids at conferences fosters inclusivity and belonging, but safety protocols, liability insurance, and background screenings are a must.
Ensuring association Board meetings are documented accurately and efficiently is crucial. Traditionally, minute-taking has been a time-consuming task, requiring meticulous attention to detail. But thanks to artificial intelligence (AI), meeting minute takers now have access to powerful tools that streamline this process, making minute-taking more efficient, accurate, and accessible.
As 2025 rapidly approaches, we have spoken to leading figures in the business meetings and events sector to gather their insights on what the next 12 months could bring for the industry. Enhancing the connection between creativity and mindfulness Over the next 12 months, there will likely be a significant shift towards incorporating creativity-driven wellness experiences into meetings and events.
The Imagination Collaborative revolutionise event planning with innovative pre visualisation solutions. Our mission is to craft unforgettable experiences through advanced technology and creative problem solving.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Celebrated for its bespoke solutions and shortlisted for Favourite Video Rental Company at the 2025 TPi Awards, Universal Pixels (UP) wraps for Christmas on the back of shows with Idles, Massive Attack, and Nile Rodgers & CHIC at M&S Bank Arena, Liverpool, and the alt star-studded Mark Lanegan 60 A Celebration, and Kelsea Ballerini, […]
A Greener Future (AGF) proudly presented Green Gathering with the UK Festival Awards 2024 Greener Festival Award at the award ceremony held at Document in Bristol last night.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Elior UK, in partnership with Scottish Rugby, can confirm the launch of The Murrayfield Experience following its successful unveiling during the 2024 Famous Grouse Nations Series which ran throughout November. The Murrayfield Experience is a bespoke, world-class hospitality and events brand enabling Scottish Gas Murrayfield stadium to offer a wider range of tailored services for events of all sizes.
This years Tramlines Music Festival and The Fringe at Tramlines provided a combined 7.3 million boost to the citys economy. Tramlines is one of the UKs longest running, city-based music festivals and a highlight in Sheffields year-round calendar of events and festivals.
Sledge have recently published Standing Out in A Sea of Sustainability Messages: The Benefits of a Bold, Brave Approach That Delivers on Your Unique Goals. You can download the guide here. The main takeaways from the guide are: That we’re facing a disconnect between what companies say, and what they do from a sustainability perspective, so much so, that 53% of Americans “sometimes” or “never” believe companies’ green claims.
Located on Londons Tower Hill, Trinity House is a Georgian gem offering venue bookers a versatile suite of rooms with unequalled views of the Tower of London overlooking Trinity Square Gardens.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Discover Resort Getaways for Your Next Incentive, Small Meeting, or Conference Whether your meeting is large or small, these resorts are ready for you. Venture to the Blue Ridge Mountains for a VIP retreat immersed in nature. If youre planning a small to mid-sized meeting, Miami Beach is calling your name. And if youve got a large conference or trade show in the works, who says you cant resort life it, poolside in sunny Arizona?
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