This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges. On a show floor traditionally full of robots and heavy equipment, Dematic’s all-black, 35-foot by 70-foot booth became a digitally-driven experience with anamorphic 3D proje
In this episode of the “What One Thing” podcast, JT Long, vice president and content director at Smart Meetings, sits down with Geoff Freeman, president and CEO of U.S. Travel, to discuss the crucial need for adequate tools to organize international conferences. They delve into why these conferences are vital for advancing economies, science, medicine and fostering global connections.
Skift Take: The 2024 edition of IMEX Frankfurt illustrated the global recovery and growth of the events industry, while not neglecting learning and sustainability.
In 1996, Disney Institute launched to teach the highly successful Disney approach for customer satisfaction (or guest happiness, as Disney culture calls it) to managers and executives in a range of industries far removed from hospitality—like health care, automotive and retail. Yet Disney is not the only hospitality brand to share its success formula with others for a fee.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Technology is constantly evolving, and various industries are delving into and exploring innovations and digital solutions. The event sector is no exception, as event planners and managers are starting to experiment with tech to enhance events and the planning process. In fact, many event trends for 2024 are skewing heavily toward the digital world.
Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.” The post Meet the All-Stars: The 2024 B-to-B Dream Team appeared first on Event Marketer.
Sign up to get articles personalized to your interests!
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.” The post Meet the All-Stars: The 2024 B-to-B Dream Team appeared first on Event Marketer.
Paula and Charyl’s love story bloomed on a sun-kissed autumn day at Deer Creek Golf & Banquet. From the moment they exchanged vows to the joyous cheers of family and friends, every aspect reflected the deep love and connection between the couple. Cerise Events perfectly coordinated every detail of their once-in-a-lifetime event, ensuring a seamless and engaging experience for everyone.
It’s more than two years since Hospitality Action last ran a sector-wide Wellbeing survey. A lot has happened since then, some things have improved while others have deteriorated. One of Hospitality Action’s primary aims is to help the hospitality industry understand more about their employees’ challenges and needs in the workplace, as well as identify the relationship between employer and employee when it comes to employee wellbeing.
Meet Cambridge, the official conference and events bureau for Cambridge and the surrounding area, has launched a new campaign to support those in food poverty in Cambridge, called Meet Up & Make A Difference. More than 50 venues in its portfolio are supporting the positive impact initiative and clients are being encouraged to take action at their future events with the collective aim of helping two Cambridge-based organisations: Cambridge City Foodbank and Cambridge Sustainable Food CIC.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
What to watch For Contracts don’t sound exciting. Lots of legal language, tons of details—essentially, a heavy lift. But if you look at them another way, event contracts are a dynamic landscape that can either serve as a solid foundation for your event, or a swampy marsh full of lurking danger! Even if that more adventurous perspective doesn’t make you any happier about them, they’re a necessary part of the meetings and events industry.
Communications is fundamental for fostering strong connections and engagement within associations. Among the multitude of communication channels available, email remains an essential pillar for associations. When used strategically, email marketing can be a powerful tool for reaching members, promoting events, and driving action. In this article, I will delve into the importance of email marketing for associations and provide practical tips for creating compelling email campaigns.
Fund the update of the pivotal state of industry Show Must Go On Report, to shape festival and outdoor events sustainability. Vision: 2025 has launched a crowdfunder to create the third edition of the Show Must Go On report and shape a new climate strategy and practices towards 2030.
Measuring networking in a virtual event is easy. Everything happens through a digital platform where every interaction is trackable, at least statistically. Measuring networking is less straightforward at an in-person event – but it doesn’t have to be. Here’s how. Unlike virtual events where every interaction is easily trackable, the intangible nature of face-to-face networking poses a unique challenge when it comes to measuring success.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The Challenge: Developing a strategy for evolving media types in a unified, feature-rich platform The American Library Association (ALA) is th e world’s oldest and largest library associatio n, with a mission “ to provide leadership for the development, promotion and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.
The post Grace Meadows of Help Musicians/Music Minds Matter on Mental Health Advocacy & Skiddle Collaboration appeared first on Skiddle Promotion Centre.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
There is a million dollars of event growth connected to your current attendees. In order to unlock it, you need referral marketing. Why can referral marketing drive exponential growth for events? Because your future sponsors, exhibitors, and attendees are connected to your current event participants. Referral marketing has many benefits — it’s the most effective B2B marketing tactic, word-of-mouth is the top recommendation method, and 81% of U.S. buyers are influenced by friends’ soc
Memorial Day Weekend is not just the unofficial start of summer; it’s a significant opportunity for caterers to showcase their expertise, expand their customer base, and significantly boost their revenue. With families and communities gathering to honor those who have served their country, the demand for catering services sees a considerable uptick.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Highest Point Festival returned last weekend. Lancaster’s Williamson Park was transformed from an idyllic park to a mini-metropolis of live music and entertainment. We absolutely love Highest Point. So we were delighted to be able to help bring it to life using The Promotion Centre and some of the brightest minds in the Skiddle office. From ticketing to social media promotion, we gave our all, ensuring that returning and first-time attendees had places to get the lowdown on what to expec
If you are planning to host an unforgettable event, whether it’s a corporate retreat, professional conference, or even a youth event, then Springfield College in Springfield, Massachusetts is the perfect place for you. You will find world-class facilities, stunning natural views, and a wide range of activities to choose from to make your event memorable.
As wedding day turns to wedding night, guests (and you!) start to relax: jackets are cast aside, heels are replaced with flats, formalities fly, and – after months of agonizing over the smallest of decisions and details with your partner (and in-laws) – you’re finally ready to let loose and hit that dancefloor! As you’ve likely experienced, corralling guests to said dancefloor is no easy feat.
Imagine the thrill of Las Vegas right at your doorstep thanks to casino night events. The sound of shuffling cards, the clinking of chips, and excitement all hang in the air as luck hangs in balance. Casino night events have an irresistible charm that is surprisingly easy to replicate for a special occasion. Whether it’s a corporate gathering, a company celebration organized by an employee, or a lively evening hosted by a casual enthusiast, this event theme is always a winner.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
312 
Let's personalize your content