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Marin Bright often told the story of how she launched the meetings and events industry’s first lifestyle magazine in 2002, a few months after the devastating attacks on 9/11 and the downturn in the travel industry. Over 22 years, through economic recessions, a global pandemic and personal health issues, as CEO of Bright Business Media, LLC and Smart Meetings , she continued to exemplify the resiliency and grit required to build the Smart Meetings community into the most engaged in the in
“Google wants to organize the world’s information and make it universally accessible—that is the mission of the company—and I think if you follow that sentiment to its logical conclusion, accessibility and making things accessible to all of our users can only happen if we understand what our users need, and that goes for live events, as well.” –Michelle Rosen Sapir, Group Business Lead, Brand and Reputation Events and Experiences, Google Fourteen years in the making, Google released its “Inclusi
The Mercure Manchester Piccadilly hotel has announced a new vision, strategy and investment plan for the hotel that will revolutionise the hotel throughout 2024 and beyond. The strategy will see major investments across the hotel’s high-profile meetings and investment spaces, including its iconic International Suite. It will also see comprehensive modernizing of all of its 280 bedrooms, and a new concept and redesign of its entrance.
Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. “Where we see the most implementation is in classrooms, and it’s specifically focused on using creativity to help kids learn across subjects,” she says.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Exclusive Collection, the UK’s first B Corp hotel company, has launched its latest Impact Report detailing its 2022/23 ESG initiatives and activities, outcomes and future actions. Highlights in the Impact Report include: 2% reduction in carbon emissions, water usage and waste generation. Annual energy reduction of 4%. £105,000 donated to its preferred charities Hospitality Action, Bug Life and Protect Earth, as well as making a £35,000 investment to help students at Eastleigh College learn and p
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales, a Fortnite game that mimics Alzheimer’s symptoms and the story behind Josh Cellars’ viral wine memes. COACHELLA IS RIDING THE STRUGGLE BUS Attempting to snag tickets to Coachella is typically an event in and of itself.
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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales, a Fortnite game that mimics Alzheimer’s symptoms and the story behind Josh Cellars’ viral wine memes. COACHELLA IS RIDING THE STRUGGLE BUS Attempting to snag tickets to Coachella is typically an event in and of itself.
Skift Take: Time's Chief Events Officer Dan Macsai reveals the blueprint for skyrocketing event revenue and the transformative power of marrying editorial content with dynamic event production.
Welcome planners. You’ve entered the Matrix! The days of digital planning being an afterthought or a bonus are gone. That means adopting a new approach to planning that puts digital factors front and center—even with in-person events. Massive benefits can be gained from applying a digital-first mindset to in-person events, not just for the attendees.
Skift Take: Vegas business leaders discuss revenue growth, lessons learned from Formula 1, Super Bowl LVIII and the arrival of the Athletics MLB franchise.
Through the power of music, Felipe Gomez, keynote speaker for MPI’s WEC 2024, leads audiences through a journey of the body, mind and soul of leadership.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
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Interactive floor plans provider ExpoFP and Event technology platform Swapcard announce a new partnership, serving trade show organizers looking to streamline event operations and enhance revenue opportunities. This collaboration, complemented by blue dot navigation from Crowd Connected, integrates event technology software with digital floor plans and wayfinding.
Featuring exclusive research projects and case studies The 16th Green Events & Innovations Conference (GEI16), the leading conference for sustainability in the events sector, announces the latest speakers and panels for its forthcoming edition on 27 February 2024 at the Royal Lancaster Hotel in London.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
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Back to Inflatables Hub Halloween inflatables and Christmas inflatables have become an integral part of the holiday season. Whether you want one bold statement piece or an intricate display, inflatable products are a unique way to make your holiday season special. An inflatable Santa, an inflatable reindeer, and an inflatable Grinch are all just some of the ways you can enhance your decor and amaze passersby.
In conjunction with this year’s Independent Venue Week celebrations, we spoke to a handful of dedicated souls running the show behind the scenes at some of the UK’s most beloved music and arts spaces. One of those who agreed to a quick chat was Phil Moore, the legend behind Northampton’s renowned cultural institution, The Black Prince.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
PARIS � The ninth edition of Global Exhibitions Day (GED) will be held on Wednesday 5 June 2024 under the theme 'Exhibitions are catalysts to sustaina.
We spend a lot of time talking about problems, effects, and causes. But, sadly, we talk mainly about the effects of problems rather than focus on their causes. If you ask people what are the most pressing problems in the world today they’ll mention things like the climate emergency, multiple wars, and (well, certainly in 2020) pandemics. We all want someone to “solve” these problems.
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