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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and Beverly Hills boomboxes. HIGH NOON SAILS THE HIGH SEAS WITH THE BOSTON VODKA ICED TEA PARTY Forget those Revolutionary War reenactments, and give us more of High Noon’s latest history-themed stunt. To launch its new iced tea canned cocktail, the brand set sail around Boston Harbor on an 18 th Century ship last week and hosted the “Boston Vodka Iced
I love my clients, but some have a special place in my heart — those who generously give me feedback. All the conferences I design and facilitate have a time and place for participants to share their experiences. But most clients don’t give me post-event feedback about my work or the event. And that’s okay. After all, feedback benefits me, and it takes time and effort for a client to articulate clear feedback.
CAESARS ENTERTAINMENT MEETINGS & EVENTS Caesars Entertainment Meetings & Events offers iconic venues and top-notch with 20 nationwide destinations. Caesars Entertainment provides meeting professionals more than 50 first-class properties, 60,000 luxurious guest rooms and 2.1 million square feet of meeting space. Our top destinations include Las Vegas, Atlantic City, Reno, Tahoe, and New Orleans.
When it comes to managing a conference , there are so many tasks on your plate. From securing sponsors to engaging attendees, the process can quickly become overwhelming. Amidst all the conference chaos, however, remember that data is the key to unlocking important insights about your audience and improving future events. To ensure your conference data is useful and error-free, follow data hygiene best practices and build these strategies into your conference management plan from the beginning.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. From the best event tech, to the coolest venues, to the most exciting host cities, to sustainability partners, measurement partners and even best places to work—the event industry is vast and changing quickly.
Skift Take: Dive into the world of event planning with Melinda Burdette, the senior director of events for MPI. Discover how this "head chef of chefs" manages the chaos, surprises attendees, and navigates the evolving trends in the industry with a calm and collected demeanor.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Skift Take: Dive into the world of event planning with Melinda Burdette, the senior director of events for MPI. Discover how this "head chef of chefs" manages the chaos, surprises attendees, and navigates the evolving trends in the industry with a calm and collected demeanor.
As the UK General Election approaches its final stages, The Business of Events (TBOE) has published its Policy Agenda, featuring seven critical recommendations aimed at enhancing the UK’s economy and promoting advancements in knowledge exchange through events. This comprehensive agenda is designed to inform and influence the incoming administration and policymakers about the vast opportunities within the UK’s event ecosystem.
Attendee engagement is critical for building meaningful relationships, boosting brand visibility, and driving business results at your trade show, exhibition, or conference. High engagement levels translate to more leads for your exhibitors, increased ROI, and a memorable event experience for all participants.
Client LUSH Retail Ltd – UK&I Retail Managers’ Meeting Number of delegates: 120 Event spaces used at The Celtic Manor Resort: Caernarfon Suite, Cardiff, Caerphilly, Denbigh 1 & 2, Conwy 1 & 2, Caldicot Event Brief: Bringing UK & Ireland Retail Managers together to focus on planning LUSH’s ‘Best Christmas Yet’. Including a main plenary section, alongside a festival of drop-in rooms to engage with different workshops, demonstrations and to showcase brand creative windows.
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Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
In the fast-paced world of event management, even the most meticulous plans can go awry. From unforeseen weather disruptions to unexpected cancellations, a single incident can leave you and your clients facing financial hardship. Enter event insurance, which acts as a safety net to protect both your clients and your business. This article explores the different types of event insurance available, helping you understand how each policy can safeguard your clients and foster a secure environment fo
Fourth of July parties are a summertime favorite, and many people get invites from multiple hosts. To ensure a solid turnout at your party, quality activities and delicious food are a must! In this guide, we cover eleven Fourth of July party ideas to engage guests of all ages. With a bit of planning and a lot of fun, people will look forward to your big bash every summer!
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
A collective of leading event contractors and suppliers has announced the launch of Ex-Celerate, a new £50,000 initiative focused on helping independent organisers launch new shows.
In an increasingly saturated tech solution market, it’s vital to leverage every advantage to stay ahead of the competition – and it starts in the prospecting stage. As B2B buyers become more informed and tech-savvy, traditional prospecting methods no longer suffice. Investments in innovative sales prospecting tools can be a game-changer to meet evolving customer expectations.
Festivall Services recruit temporary staff for festivals, festive events, and more around the UK. However, the term ‘temporary’ is not reflective of our staff – many of whom work for us all year round. Welfare is at the forefront of our brand; providing a living wage & high working standards over profits.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
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As America’s largest marquee manufacturer for frame and fabric products, Anchor Industries carries a wide selection of event and commercial marquees for weddings, picnics, street fairs, festivals, and more.
It’s official: Glastonbury‘s having a fallow year in 2026. Emily Eavis has confirmed the year off in a new chat with The Sun. It comes after Eavis had revealed earlier in the month (June 10) that she was thinking of having a fallow year for the Worthy Farm bash in two years time (2026).
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