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Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sp
The Venues Collection is delighted to announce the promotion of two key members and a restructure of its commercial team, emphasising the company’s commitment to growth and excellence in the conference and events sector. Lisa Morris has been promoted to the role of Commercial Director and will lead the new commercial team. Lisa brings over 25 years of extensive venue and hotel experience to her new role, having worked with renowned brands such as Marriott, Q Hotels, and Almarose Hotels.
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires CPG Agency has added three new senior members to its Creative Studio. Melanie Goodwin joins as senior creative strategist. Chris Merrifield joins as senior creative director.
Eastside Rooms, Birmingham’s newest conference venue, has revealed a significant increase in association-based event turnover for 2024 compared to 2023. In 2023, the venue reported £1.6 million turnover in association focused business. This figure has surged to £2.2 million in 2024 – a 37.5% increase, showcasing the venue’s growing reputation and influence within the sector.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In this episode of What One Thing? , a Smart Meetings podcast, host JT Long, vice president and content director of Smart Meetings, explores essential strategies for ensuring safety in an increasingly risky world. JT welcomes Kevin Coffey, a travel security and meeting risk advisor, who brings decades of expertise from his time as a detective with the Los Angeles Police Department’s LAX Airport Crimes Investigation Detail.
Destination Emirates Old Trafford has launched a guide for event planners, both new and experienced, on how to get the most out of their Christmas events this year. The guide, which comes in blog, video, and social media form consists of top tips for organisers when planning these important business events. The guide has been created in partnership with the venue’s event operations team, who have experience in organising events from small corporate meetings to large scale sporting and musical ev
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Destination Emirates Old Trafford has launched a guide for event planners, both new and experienced, on how to get the most out of their Christmas events this year. The guide, which comes in blog, video, and social media form consists of top tips for organisers when planning these important business events. The guide has been created in partnership with the venue’s event operations team, who have experience in organising events from small corporate meetings to large scale sporting and musical ev
Skift Take: As the world's geopolitical landscape shifts, the meetings industry finds itself again navigating uncharted territory, making it more critical than ever to speak the language of politics.
Clermont Hotel Group has launched a new ‘Booking Bonus Rewards’ programme to reward individual agents for booking meetings and events at its iconic hotels. Designed to recognise the increasing demand for meetings and events in London, agents can earn shopping vouchers starting at £50, with rewards scaling up to £500 for large-scale bookings. This new incentive programme aims to boost the group’s meeting and event business, encouraging national agents to bring more activity back to London through
Skift Take: TED’s chief program and strategy officer took center stage at Skift Meetings Forum, inspiring 250 meeting professionals to think strategically about their careers.
Virtual events offer convenience, cost savings, flexibility, and far fewer overheads and logistics to manage. They are a great option for various types of events, from conferences and trade shows to networking sessions and webinars. With the right technology, the organization process can be easy and hassle-free. Although virtual events offer a variety of benefits, one common challenge that event managers face is keeping attendees, participants, and guests engaged from behind their screens.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Schools Engagement Programme, launched in January 2024 in the East of England region by The Power of Events with grant support from the EIF, is excited to announce that Edinburgh International Conference Centre (EICC) has been confirmed as exclusive sponsor of the Edinburgh region. This now takes the UK roll-out to 5 regions alongside recently announced new regions Birmingham, Hertfordshire and the South Coast of England.
The Schools Engagement Programme, launched in January 2024 in the East of England region by The Power of Events with grant support from the EIF, is excited to announce that Edinburgh International Conference Centre (EICC) has been confirmed as exclusive sponsor of the Edinburgh region.
Explori, a leader in event measurement, proudly announces the phase one launch of its latest AI-powered text analysis tool, designed to revolutionize how expo organizers analyze and benchmark event feedback. This tool automates the labor-intensive process of coding open-ended comments and introduces the ability to benchmark these responses against industry standards.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
By: Julie Danaylov & Kenn Kristoffersen. With Contributions From: Ruth Moyte , Steve Kemble , Andrea Michaels , Corinne Zane Dudine “I am at peace with my life” and she closed her eyes and left. True to form, the legendary entertainment mogul Debbie Meyers CSEP, CTEP made her final curtain call with grace & honour as she departed this earthly world earlier this year.
Fenix Event Tech, finalists of the 2024 Event Tech Awards, offers holistic support across technology, integrations, virtual environments, audio visual and logistics for both online and in-person events. Fenix Event Tech, a rapidly emerging event services company, provides innovative solutions to take the stress out of event production.
Unionized hotel workers in Boston began a three-day strike this week, while nine other cities could see similar walkouts with little warning. Meeting groups using those cities should be ready to get creative. On September 19, more than 1,200 unionized hotel workers walked off the job at four business hotels in Boston operated by Marriott and Omni. The planned three-day strike came with only three days’ notice from labor union Unite Here, which represents employees in the food-and-beverage, house
Event Sustainability Live (ESL) is thrilled to announce an exciting collaboration with isla, the event industry’s leading sustainable transition authority. isla has been appointed the official Sustainability Provider for both content and carbon measurement for the upcoming ESL event, solidifying the event’s commitment to driving forward sustainable practices across the industry.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The appointment of a new executive director marks a significant milestone for any association, symbolizing a time of transition, opportunity, and, above all, renewed leadership. It is essential for volunteer leaders on association boards to actively support the executive director in their new role, facilitating a smooth transition and ensuring they are equipped with the necessary tools needed for future success.
As the leaves begin to change and the air turns crisp, fall signals not only the start of a new season but also an exciting time for fundraising efforts. Nonprofits and organizations around the world gear up for a variety of initiatives designed to engage donors, promote awareness, and drive contributions. Here’s a closer look at some of the most impactful trends for success in fall fundraising to help you navigate this critical time of year. 1.
Leafy streets, crisp air and crudely carved pumpkins? It can only mean one thing: Halloween. That’s right, spooky season is around the corner and it’s a great opportunity to bring some excitement to your local area and host a memorable event. Maybe you’re an established event brand who’s been thinking about how to put on a Halloween event.
New Portal Delivers a Unified Experience for Event Professionals, Exhibitors & Sponsors New York, NY, September 19, 2024 Stova, a leading event management technology platform, today announced the launch of its powerful and scalable Exhibitor Resource Center (ERC). Stova’s ERC is a new offering that connects fragmented workflows and data across exhibitors and sponsors with actionable insights that allow brands to execute events with ease and to maximize ROI.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Is your ticketing provider giving you everything you need? Maybe the features aren’t cutting it and the support isn’t what you expected. Why not try Skiddle for festival season 2025? You see, we’ve got a whole host of features and tools that you can use to make your festival the best it can be. Plus, our staff are well-versed in the events world, so they know the challenges you and your team will face.
When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” How will the United States be represented, and what cultural and societal influences have informed the design of the U.S. pavilion? Traditionally, the World Expo events, also known as World Fairs, have showcased major inventions of their time, and have contributed iconic landmarks to their host cities, including
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