Event Marketer
MARCH 1, 2024
“When we’re building a campaign, we definitely want to make sure we cast a wide net, but for something like ‘Shōgun,’ we also need to craft specific messaging and engagements so that they feel customized to the audience. It is a delicate outreach when you’re talking about a historical drama because there could be one wrong move and you lose their interest.
Smart Meetings
MARCH 1, 2024
Austin Gardner Gardner is vice president of business development for Staypineapple Hotels Inc. , based in Bellevue, Washington. Gardner has more than 13 years working in hospitality sales and marketing—specifically with independent hotels—most recently as regional vice president of sales for Oxford Collection Hotels. Daniel Scott Scott is Kona Village, A Rosewood Resort ’s managing director.
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EventMB
MARCH 1, 2024
Skift Take: Sustainability is flooded with authoritative-sounding designations and convoluted certifications. Prince Harry’s Travalyst aims to provide clarity to sustainable travel.
Smart Meetings
MARCH 1, 2024
The Big Easy prepares for its 11th Super Bowl When the NFL added another week to its usual 17-week schedule in 2021, this created a small problem between the Super Bowl LVIII and this year’s Mardi Gras in New Orleans. As a result, 2025’s Super Bowl was moved to New Orleans and Super Bowl LVIII took place in Las Vegas, a first for the city and accompanied by much fanfare.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Marketer
MARCH 1, 2024
SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
MARCH 1, 2024
“We still can’t digitally advertise on Facebook like other brands can, and from a Delta-9 and THC standpoint, you can’t sell direct-to-consumer. So we have to look at other ways that are off the page and offline to market to our fans. And I can’t think of a better way to create a real emotional connection with people than at a music festival.
Prestige Events Magazine
MARCH 1, 2024
ICC Birmingham to welcome 18 th edition of “sport’s most influential industry gathering”, SportAccord World Sport & Business Summit (7-11 April) “Huge opportunity” for the West Midlands’ major sporting events venues and suppliers to take centre stage with international sport’s senior decision makers Birmingham and the West Midlands’ sporting offer and major events hosting expertise will be thrust back into the global spotlight from 7-11 April when it welcomes the SportAccord World Sport &
Event Marketer
MARCH 1, 2024
From the editors at Event Marketer comes Event Ops, a series of live conversations about event execution, operations and production with the agency ops stars who make so much of the magic happen. Live on LinkedIn February 29, 2-2:30pm ET with Sparks ’ Bill Cembor and Mosaic North America ’s Greg Wamsley. The post Event Ops, Part 1: Insights, Ideas & Tips from the Event Industry Frontlines appeared first on Event Marketer.
Prestige Events Magazine
MARCH 1, 2024
Somerset House, Home of Cultural Innovators and winner of Best Venue with Outside Space at the London Venue & Catering Awards, is offering the opportunity to host private events on its River Terrace this summer. Located in the centre of the city, the River Terrace is one of the capital’s largest alfresco spaces, perfect for entertaining. Set against the backdrop of Somerset House’s 18 th century facade and with sweeping views across the Thames, it is a prime spot for summer celebrations for
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
MeetingsNet
MARCH 1, 2024
The newest award-winning convention services manager dishes on all the things CSMs can do for planners: “We’re like Siri for the destination.” It’s tough to imagine a meeting that might run more smoothly than the Event Services Professionals Association’s annual conference, the most recent edition of which took place in late January in Indianapolis.
Prestige Events Magazine
MARCH 1, 2024
Live events and experiential experts TRO have partnered with sustainability consultancy, The Bulb, to help create a comprehensive sustainability strategy across the agency. The Bulb will work with TRO to assess and improve the environmental and social impacts of its daily operations. The consultancy will lead with a ‘people first’ approach, which aligns with TRO’s own core values.
Event Age by Swapcard
MARCH 1, 2024
Efficient time management is the cornerstone of business success, particularly when organizing a trade show or exhibition, where every minute counts. With resource constraints amplified by layoffs and budget cuts, now more than ever, trade show planners are looking for innovative ways to do more with less.
Prestige Events Magazine
MARCH 1, 2024
The Association of British Professional Conference Organisers (ABPCO), the UK’s only professional body for association conference and not-for-profit event organisers has revealed the success of its members through the release of an Impact Survey. The survey results highlight the fact that 57% of ABPCO members have a portfolio of events generating turnover in excess of £1 million, underscoring the substantial economic impact and leadership of ABPCO members in the association events industry.
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Event Planning BluePrint
MARCH 1, 2024
In the dynamic world of event planning, where creativity meets execution, there’s a growing trend that’s reshaping the industry: sustainability. As event planners, we hold the power to make substantial positive impacts on the environment through our choices and initiatives. This shift towards eco-friendly and sustainable event planning is not just a fad ; it’s a necessary evolution in how we approach our profession.
Prestige Events Magazine
MARCH 1, 2024
The ICCA UK & Ireland Chapter announced that Leeds will host the 2025 ICCA UK & Ireland Chapter Conference, during the closing session of this year’s successful event. The 2024 conference, which took place in Belfast last week, was attended by a record breaking 145 delegates from across the ICCA community as well as an additional 25 local students.
Event Industry News
MARCH 1, 2024
Togather, the UK’s largest events platform, has released a new, upgraded product – Togather Live – that radically streamlines and improves the process of F&B suppliers applying for public events and drastically cuts the tens of hours of admin that go into it.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Industry News
MARCH 1, 2024
Venue Reading & Venue Henley is part of the University of Reading offering a range of venues. Venue Reading is situated just outside Reading town centre and the Whiteknights and London Road campuses are in a prime location with excellent transport links. There’s plenty of complimentary parking available too.
eventplanner
MARCH 1, 2024
Flemish Minister for the Environment Zuhal Demir has issued an environmental permit to Corda Campus for the construction of a hypermodern, digital event hall.
The Planner's Lounge
MARCH 1, 2024
Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Autumn Tall from Michigan Name: Autumn Tall Business Name & Location: Fall In Love Events/Michigan Years Working in the Event Industry: 22 Years Owning Your Event Planning Business: 6 Website: fall
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