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Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The NCAA’s March Madness set records this year with the women’s title game drawing more viewers than the men’s for the first time, and attendance across both the men’s and women’s championships at historic levels. Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its exp
Feeling classy? These New and Renovated spaces are for you. These new and renovated hotels all share one fabulous commonality: rich, luxurious spaces that transport visitors to what feels like a European castle, with jewel-toned hues, plush furnishings and ambient lighting. Whether you’re meeting in Washington’s wine country or lively New Orleans, you’ll find your event brimming with a feel of decadence and elegance.
“The difference between the Miami Open and other tennis tournaments like the US Open or Roland-Garros is that it is much more of a local, community-driven tennis tournament.” –John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile.
Skift Take: Washington, D.C. was buzzing with a wide array of gatherings focused on different sectors of the meetings and events industry during Business Events Industry Week.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. The research focused on the current needs of exhibitors and gaps in expectations, and details actions to take to meet those needs while aligning exhibitor and attendee objectives.
The events arm of cinema chain Vue Entertainment has launched tiered DDR rates across its 93 sites in the United Kingdom and Ireland. The move comes as demand for competitive DDR’s has become increasingly important in the industry with organisers wanting better value for money. Simona Negretto, national head of conferences and events for Vue said of the initiative, “our new rates allow organisers to easily see what’s included, plus we want to ensure that all our clients will get the best from ou
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The events arm of cinema chain Vue Entertainment has launched tiered DDR rates across its 93 sites in the United Kingdom and Ireland. The move comes as demand for competitive DDR’s has become increasingly important in the industry with organisers wanting better value for money. Simona Negretto, national head of conferences and events for Vue said of the initiative, “our new rates allow organisers to easily see what’s included, plus we want to ensure that all our clients will get the best from ou
Erin Taylor, Manager-U.S. Experiential, Oatly Oatly, true to how we do things, is completely opposite , says Erin Taylor, the brand’s manager for experiential in the U.S., about the 20-by-40-foot Oatly’s Café at the recent Natural Products Expo West. Instead of walking right in, attendees were invited to round the corner of the branded wall to experience the oat drink brand’s new creamers in coffee, smoothies, and milkshakes.
Expert Lyn Lewis-Smith speaks on gender inequality Smart Meetings is keeping Women’s History Month going and acknowledging the underrepresentation of women in leadership roles. Lyn Lewis-Smith has been a leader and a visionary in the Sydney, Australia , events industry and is now a events speaker regarding the gender underrepresentation issue. Smart Meetings sat down with Lewis-Smith, CEO of BESydney , to discuss her ideas on women in leadership roles within the meetings and events industry, P
Nobody likes a boring event. And if you’re planning a conference event, this is exactly what you want to avoid. The formula for exciting events? Event engagement.
Event Sustainability Live (ESL), the premier event dedicated to advancing sustainability in the event industry, is proud to announce its partnership with Purpose Sustainability Strategy, a sustainable event strategy education + consulting firm and Purpose Net Zero, their subsequent travel emissions measurement technology, to collaborate and advocate on furthering sustainable solutions, including conscious measurement of […]
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Nobody likes a boring event. And if you’re planning a conference event, this is exactly what you want to avoid. The formula for exciting events? Event engagement.
Nestled within the picturesque Colwick Country Park, Nottingham Racecourse offers an idyllic setting for your next event. Blessed with abundant outdoor space, including hard standing areas and lush grassed fields, we cater to a diverse range of activities and occasions.
Nobody likes a boring event. And if you’re planning a conference event, this is exactly what you want to avoid. The formula for exciting events? Event engagement.
The team at Tobacco Dock love a celebration. This year there’s more reason for celebration than ever before at the Grade 1 listed venue, as for the first time ever, they have brought all their seasonal parties in house, curated and produced by the award winning team.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
This year, the event industry is undergoing a true revolution with performance likened to pre-pandemic levels. To make the event organiser’s life easier, Eventscase has leveraged AI technologies and even took it one step further this month. The birth of EVA April was the month chosen for the birth of EVA, our new virtual assistant on WhatsApp.
Hollywood Monster, a leading wide format print specialist based in Birmingham, is proud to announce its partnership with beMatrix, the leading frame system for easy and sustainable event building.
Manchester Central Convention Centre has formally announced that Lori Hoinkes will succeed Shaun Hinds as CEO. Hoinkes has an impressive track record with over fifteen years’ experience in leading strategic growth initiatives across the UK and globally, most recently as Chief Growth Officer at Montgomery Group, in the events and exhibitions sector.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Unsurprisingly, AI was a hot topic in Donald H. Taylor’s 2024 Learning & Development (L&D) Global Sentiment Survey. In this blog, we dive into the general interest in AI in learning and development, paying particular attention to how it can be utilized by training providers. Topics include personalization and adaptive training delivery, data analysis on learners, to leveraging smart training tools and AI to transform insights from their analytics into impactful outcomes.
Community outreach events are the perfect opportunity to bring people together from different backgrounds. It mainly aims to promote unity and establish connections within a specific community. These events can vary from health and wellness initiatives to community buildings to environmental conservation efforts.
In the dynamic world of event management, adaptability is paramount. The collaboration between Spotwork and its partners has redefined what it means to be agile and flexible, as illustrated by the successful partnership with Jet Entertainment, a leading company in AV event production and experiential marketing. Event management companies are often challenged by the unpredictable nature of staffing needs.
Preview Episode of The Business of Wedding Planning Podcast Apple Podcasts Spotify RSS Feed The Business of Wedding Planning is a podcast dedicated to guiding aspiring, new, and growing wedding planners through the intricacies of creating and scaling a profitable wedding planning business. Each episode explores topics essential for success in the industry, including marketing strategies, pricing models, client and vendor relations, and sales strategies.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
My father was my business mentor. He had many powerful sayings he would share with me at just the right time in my event career. One adage that I will always remember is “If you want to be a winner, you can’t be a quitter”. Not winning doesn’t signify failure. Instead, it presents an opportunity for growth. Learning from my mistakes and drawing inspiration from the situation has allowed me to continue to succeed.
Apple Podcasts Spotify RSS Feed Show Notes Welcome to the Planners Lounge Podcast, where we bring insights, tips, and stories to help aspiring and new wedding planners on their journey to success. In today’s episode, we’re embarking on an exciting series aimed at guiding you through the first steps of launching your dream wedding planning business. Episode Overview: This episode kicks off our five-part series designed to explore the initial stages of starting a wedding planning business.
This post is sponsored by Evergreen Brick Works In the dynamic world of event planning, audiovisual (AV) production has become synonymous with creating memorable experiences. However, this can sometimes come at a cost to the environment. As the global focus on sustainability intensifies, event organizers are now challenged to harmonize the magic of AV production with a commitment to minimizing their carbon footprint.
Apple Podcasts Spotify RSS Feed Show Notes In this episode, Amber Peterson, seasoned wedding planner and marketing strategist, dives into the crucial aspects of branding for those embarking on or revamping their wedding planning business brand. With a decade-long wedding planner background as a marketing strategist for service-based businesses, Amber brings her knowledge to this second episode of our five-part series on starting a planning business.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
As many of the destinations where gatherings are had are on unceded tribal lands, we share the following resources for finding the appropriate tribe to honor and how to respectfully incorporate First Nation people and culture in your events. Additionally, check out Native Land Digital for more information about the indigenous tribes who once occupied the land in the United States and beyond.
Taylor Swift accepts the award for Best Pop Vocal Album at The 66th Annual Grammy Awards Feb. 4 at the Crypto.com Arena in Los Angeles, California. Swift’s influence on music, culture, and global economics has become the topic of academic conferences dedicated to the performer. (Sonja Flemming/CBS photo) Taylor Swift’s continued rise in popularity has helped define the post-pandemic zeitgeist — so much so that her influence has been the topic of academic conferences.
Today’s the day! After what feels like an eternity of planning and preparation, your guests can finally come and enjoy everything you’ve put together. Your guest speakers are ready to share their knowledge, booths are set up to welcome all kinds of attendees, and swag bags are lined up. However, there is one crucial detail that leaves a lasting impression before your attendees even arrive—the check-in and badging process.
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