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“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us. We felt like we had all the right products, we were making the right movements.
In a significant step towards sustainability, Church House, Westminster, has embraced state-of-the-art LED lighting technology to reduce its carbon footprint. The iconic venue, known for hosting diverse events and gatherings, has transitioned to energy-efficient LED lighting systems, marking a commitment to environmental stewardship. The installation of these carbon-saving LED lights is a strategic move by Church House, Westminster, aligning with their dedication to both historic preservation an
Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits.
Acquisition accelerates growth of lifestyle market Thursday, Hilton announced it had agreed to purchase the Graduate Hotel brand for $210 million. The deal gives Hilton rights to 35 properties in college towns across the U.S. These properties will operate under long-term Hilton franchise agreements, but will Nashville-based AJ Capital Partners will continue to serve as owner.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Experiential Marketing Summit turns 22 this year. To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more
Cherry Tsui and Allison Wells Cherry Tsui (left) and Allison Wells (right), InterContinental Bellevue at the Avenue The InterContinental Bellevue at the Avenue expands its F&B team with experienced culinary professionals. Tsui fills the role of director of food and beverage, bringing over two decades of experience in luxury hospitality. She is a French and European-trained culinary expert, and earned her hospitality degree in Switzerland.
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Cherry Tsui and Allison Wells Cherry Tsui (left) and Allison Wells (right), InterContinental Bellevue at the Avenue The InterContinental Bellevue at the Avenue expands its F&B team with experienced culinary professionals. Tsui fills the role of director of food and beverage, bringing over two decades of experience in luxury hospitality. She is a French and European-trained culinary expert, and earned her hospitality degree in Switzerland.
As an event organizer, your role extends well beyond the logistics of space setup and schedule management. You stand as the crucial link between exhibitors and attendees, tasked with generating qualified leads for exhibitors and meaningful networking opportunities for attendees.
The latest hotel data finds that rate increases are more than making up for today's meetings market not yet being back to its pre-pandemic volume. If you’re a planner who must use a first-tier destination for certain events, the following figures will confirm what you’re dealing with: While the volume of events that took place in the top 25 U.S. cities in Q4 2023 was only about 93 percent of what it was in Q4 2019, group rates are nearly 14 percent higher now versus 2019.
From designing computer chips at Intel nearly 30 years ago to current role as head of industry at Fintech Meetup, Sanjib Kalita – who is also CEO at guppy.ai – has been engrossed in the technology sector, taking on events by default.
The event planning profession stands as a dynamic and integral component of today’s fast-paced world, where memorable and efficient gatherings are pivotal for personal, social, and corporate success. The demand for skilled event planners has seen a significant uptick, driven by the desire for meticulously organized, innovative, and impactful events.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
RX, one of the world’s leading events companies, has been named among the winners of Comparably’s Q1 Awards in the Best Company for Global Culture and Best Teams: Sales categories.
When it comes to hosting a successful event, every detail matters. From the venue decor to the guest experience, each element contributes to […] The post Design custom tickets for your branded event appeared first on Oveit.
Event Footprints, the event and marketing technology consultancy, has expanded its team with the appointment of George Raymond as event technology specialist, and Melanie Burns as sales and marketing consultant. Raymond graduated from Bournemouth University with a Bachelor of Arts (BA) in Media Production in 2018.
a diverse work team, whether interdisciplinary or intercultural, represents a challenge in terms of organization, but it can give very rich results specially in events. in a diverse work team, where people come from different disciplines, from different departments of a company, or from different cultures, very diverse opinions, different attitudes and disparate points of view converge. we can see this as an obstacle, or as an opportunity. it is best to see it as an opportunity, since the result
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
We have been busy this Winter adding many new features to enhance your events & conferences! Enhanced Look & Feel We’ve given both our public site and admin pages a facelift! Expect a cleaner, more intuitive interface that makes navigating through our platform a breeze.
Imagine meeting and connecting with industry professionals from all over the world in the comfort of your home, or generating $2,000 in ticket sales for a two-day virtual event. Almost everything we need can be achieved with just a few taps and clicks online.
Pricing in the catering industry is an intricate balance, aiming to reflect your offer’s value, cover all costs, and ensure a healthy profit margin. Finding the ideal intersection between affordability and profitability presents a challenge in a field as creatively competitive as catering.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Sound checks are essential procedures in all aspects of performances on stage, serving as the foundation for assuring precise audio output. They include a variety of crucial duties such as fine-tuning audio settings, balancing instruments, and vocals, and resolving technological issues prior to the start of any live show. The significance of sound checks cannot be emphasized, as they create the groundwork for a smooth and immersive aural experience for both performers and viewers.
Visit California demonstrated the power of the ultimate playground Play isn’t just for kids anymore. In fact, according to the National Institute for Play (NIFP) based in Carmel Valley, California, feeling playful is seriously important for a healthy life. Incorporating play in an event also makes business sense. “Play is an antidote to stress and a foundation for wellness,” according to NIFP researchers, who have partnered with Visit California to share their findings.
Visit California demonstrated the power of the ultimate playground Play isn’t just for kids anymore. In fact, according to the National Institute for Play (NIFP) based in Carmel Valley, California, feeling playful is seriously important for a healthy life. Incorporating play in an event also makes business sense. “Play is an antidote to stress and a foundation for wellness,” according to NIFP researchers, who have partnered with Visit California to share their findings.
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