Fri.Mar 15, 2024

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~Pourri Brings the ‘Funk’ to SXSW 2024 with Cheeky Activations and NFC Technology

Event Marketer

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us. We felt like we had all the right products, we were making the right movements.

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Church House, Westminster Adopts Cutting-edge Carbon-saving LED Lights

Prestige Events Magazine

In a significant step towards sustainability, Church House, Westminster, has embraced state-of-the-art LED lighting technology to reduce its carbon footprint. The iconic venue, known for hosting diverse events and gatherings, has transitioned to energy-efficient LED lighting systems, marking a commitment to environmental stewardship. The installation of these carbon-saving LED lights is a strategic move by Church House, Westminster, aligning with their dedication to both historic preservation an

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Hilton Purchases Graduate Hotel Brand for $210 Million

Smart Meetings

Acquisition accelerates growth of lifestyle market Thursday, Hilton announced it had agreed to purchase the Graduate Hotel brand for $210 million. The deal gives Hilton rights to 35 properties in college towns across the U.S. These properties will operate under long-term Hilton franchise agreements, but will Nashville-based AJ Capital Partners will continue to serve as owner.

Hotels 98
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Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences

Event Marketer

Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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F&B Smart Moves in Lake Tahoe, Miami Beach and More

Smart Meetings

Cherry Tsui and Allison Wells Cherry Tsui (left) and Allison Wells (right), InterContinental Bellevue at the Avenue The InterContinental Bellevue at the Avenue expands its F&B team with experienced culinary professionals. Tsui fills the role of director of food and beverage, bringing over two decades of experience in luxury hospitality. She is a French and European-trained culinary expert, and earned her hospitality degree in Switzerland.

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Become an Event Planner: A Guide to a Career in Event Planning

Event Planning BluePrint

The event planning profession stands as a dynamic and integral component of today’s fast-paced world, where memorable and efficient gatherings are pivotal for personal, social, and corporate success. The demand for skilled event planners has seen a significant uptick, driven by the desire for meticulously organized, innovative, and impactful events.

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Design custom tickets for your branded event

Oveit

When it comes to hosting a successful event, every detail matters. From the venue decor to the guest experience, each element contributes to […] The post Design custom tickets for your branded event appeared first on Oveit.

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Planners: Don’t Cry for Hotels

MeetingsNet

The latest hotel data finds that rate increases are more than making up for today's meetings market not yet being back to its pre-pandemic volume. If you’re a planner who must use a first-tier destination for certain events, the following figures will confirm what you’re dealing with: While the volume of events that took place in the top 25 U.S. cities in Q4 2023 was only about 93 percent of what it was in Q4 2019, group rates are nearly 14 percent higher now versus 2019.

Hotels 64
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Event Footprints expands capability

Event Industry News

Event Footprints, the event and marketing technology consultancy, has expanded its team with the appointment of George Raymond as event technology specialist, and Melanie Burns as sales and marketing consultant. Raymond graduated from Bournemouth University with a Bachelor of Arts (BA) in Media Production in 2018.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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the importance of diversity in events work teams

SevenEvents

a diverse work team, whether interdisciplinary or intercultural, represents a challenge in terms of organization, but it can give very rich results specially in events. in a diverse work team, where people come from different disciplines, from different departments of a company, or from different cultures, very diverse opinions, different attitudes and disparate points of view converge. we can see this as an obstacle, or as an opportunity. it is best to see it as an opportunity, since the result

Events 59
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Everything You Need To Know About Virtual Event Marketing

Event Smart

Imagine meeting and connecting with industry professionals from all over the world in the comfort of your home, or generating $2,000 in ticket sales for a two-day virtual event. Almost everything we need can be achieved with just a few taps and clicks online.

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Catering Pricing: Costs, Value, and Profit

Caterease

Pricing in the catering industry is an intricate balance, aiming to reflect your offer’s value, cover all costs, and ensure a healthy profit margin. Finding the ideal intersection between affordability and profitability presents a challenge in a field as creatively competitive as catering.

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22 Reasons to Love the 2024 Experiential Marketing Summit

Event Marketer

The Experiential Marketing Summit turns 22 this year. To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Compelling Reasons Why Sound Checks Are Crucial for Live Performances

Glow Global Events

Sound checks are essential procedures in all aspects of performances on stage, serving as the foundation for assuring precise audio output. They include a variety of crucial duties such as fine-tuning audio settings, balancing instruments, and vocals, and resolving technological issues prior to the start of any live show. The significance of sound checks cannot be emphasized, as they create the groundwork for a smooth and immersive aural experience for both performers and viewers.

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Who’s News for March 15, 2024

Special Events

Special Events industry news

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RX named in Comparably’s best company for Global Culture and Sales Team Awards

Event Industry News

RX, one of the world’s leading events companies, has been named among the winners of Comparably’s Q1 Awards in the Best Company for Global Culture and Best Teams: Sales categories.

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How to Cultivate a State of Play at Events

Smart Meetings

Visit California demonstrated the power of the ultimate playground Play isn’t just for kids anymore. In fact, according to the National Institute for Play (NIFP) based in Carmel Valley, California, feeling playful is seriously important for a healthy life. Incorporating play in an event also makes business sense. “Play is an antidote to stress and a foundation for wellness,” according to NIFP researchers, who have partnered with Visit California to share their findings.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Revolutionising how the fintech industry connects, collaborates and does business

Event Industry News

From designing computer chips at Intel nearly 30 years ago to current role as head of industry at Fintech Meetup, Sanjib Kalita – who is also CEO at guppy.ai – has been engrossed in the technology sector, taking on events by default.

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How to Cultivate a State of Play at Events

Smart Meetings

Visit California demonstrated the power of the ultimate playground Play isn’t just for kids anymore. In fact, according to the National Institute for Play (NIFP) based in Carmel Valley, California, feeling playful is seriously important for a healthy life. Incorporating play in an event also makes business sense. “Play is an antidote to stress and a foundation for wellness,” according to NIFP researchers, who have partnered with Visit California to share their findings.