~Pourri Brings the ‘Funk’ to SXSW 2024 with Cheeky Activations and NFC Technology
Event Marketer
MARCH 15, 2024
“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us. We felt like we had all the right products, we were making the right movements.
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