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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential cover “tortured” Swifties, prophetic brainwaves and “Hot Ones” live. SPOTIFY’S LIBRARY POP-UP ‘TORTURES’ SWIFTIES It’s been much longer than a Fortnight since Taylor Swift dropped a new album. So before she released “The Tortured Poets Department” (“TTPD”) on April 19, the queen of Easter eggs herself teamed up with Spotify on a library-themed art installation at The Grove in Los Angeles that offered clues about th
Resources for green meetings; for today, and for the future Earth Day: it’s not just about spending extra time thinking about what we love about nature. It’s not a day for a green-themed party with leaf-adorned table settings, nor is it a day to hold a short-term campaign that fades into the background over the following weeks. credit: Shutterstock Think of it as a “green New Years’,” a day for setting resolutions we mean to keep through this year, and beyond.
If you saw the solar eclipse on April 8, 2024, you surely felt an experience of awe. Even if you weren’t in the path of totality—at my home we were at 96%—it was an awesome experience. The author (on the right) and others enjoying a near-total solar eclipse on April 8, 2024 The eclipse could hardly be called unexpected; it had been predicted for hundreds of years.
Skift Take: ICCA's expansion in Latin America and the Caribbean is the latest development in a continued collaboration with PROMTUR. The country's destination marketing organization is working to position Panama as an attractive hub for international associations.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Make your summer meetings meaningful and memorable with these tips and trends Summer is approaching fast and meeting professionals want to stay up to date on every seasonal trend. This summer is looking at experiential travel—whether that be a relaxing health and wellness retreat, a culturally rich destination or an environmentally conscious and responsible gathering, summer 2024 trends are geared towards progressive practices.
Skift Take: In line with the theme of Earth Day 2024, Planet vs. Plastics, ASM Global has appointed a new chief sustainability officer. This comes shortly after it announced the phased roll-out of reusable service ware in venues throughout North America.
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Skift Take: In line with the theme of Earth Day 2024, Planet vs. Plastics, ASM Global has appointed a new chief sustainability officer. This comes shortly after it announced the phased roll-out of reusable service ware in venues throughout North America.
When does a headquarters building look more like a hotel? When it is the new nerve center for Marriott International in up-and-coming Bethesda, Maryland. The 21-story glass building on Wisconsin Ave. is one of the tallest in the area and affords views of the green landscape for miles. Tag along to learn more. A Strategic HQ The building dedicated to managing more than 30 hospitality brands and 8,800 properties in 139 countries is filled with physical manifestations of the company’s touchstones.
There are just six years left until the deadline for the 2030 Agenda for Sustainable Development, and Earth Day is a stark reminder of this important deadline, and an annual snapshot of how much work remains to be done.
Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Welcome to Sandown Park Racecourse, where the possibilities for outdoor events are as boundless as the Surrey skies! Located in the scenic town of Esher our racecourse boasts meticulously maintained grounds and breathtaking views of both Surrey and the Capital.
Volunteering has always been more than just a way to pass the time for me; it's a heartfelt commitment to giving back and making a positive difference in my community.
Swoogo, a leading provider of event management software, is thrilled to announce its official partnership with Event Tech Live (ETL) Las Vegas 2024. As part of this exciting collaboration, Swoogo will be sponsoring the highly anticipated Lip Smacking Foodie Tour, set to take place on Tuesday, April 30th, the night before renowned event.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Next week’s Event Sustainability Live (ESL) in Las Vegas is set to feature a groundbreaking session titled “Sustainable Strategies: Insights from Julieanna Stipek, Executive Director of Live Strategy at Forbes.” This illuminating interview promises to unveil the innovative sustainability initiatives powering the Forbes Sustainability Leaders Summit, offering invaluable insights into integrating sustainability into event planning.
Joe Curtatone, former Mayor of Somerville, and President of the Northeast Clean Energy Council (NECEC), joins Deanna LeBlanc, The Castle Group’s VP of Public Relations and Crisis Communications, for a conversation about effectively communicating in the energy sector. Joe Curtatone: I am Joe Curtatone, president of NECEC, the Northeast Clean Energy Council.
April is Global Volunteer Month, which provides us a great platform to celebrate volunteer service and the generous spirit of those who give their time selflessly.
Changes in the work environment and in the next generation’s mindset mean that in-person corporate meetings must be different—but still must happen. A private group of investors has purchased Crotonville, General Electric’s management-training facility for nearly 70 years, for $22 million and will operate the suburban New York venue as a conference center—which means that business groups can meet in the same spaces that legendary GE CEO Jack Welch educated his management teams.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
[…] The post Building Mutually Beneficial Relationships with Influencers appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.
Joe Curtatone, former Mayor of Somerville, and President of the Northeast Clean Energy Council (NECEC), joins Deanna LeBlanc, The Castle Group’s VP of Public Relations and Crisis Communications, for a conversation about effectively communicating in the energy sector. Joe Curtatone: I am Joe Curtatone, president of NECEC, the Northeast Clean Energy Council.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Conventions, fairs, and outdoor events all make use of custom tents that provide gathering spaces for employees and visitors and platforms for attracting new customers. Advances in technology and custom tents material now allow customized tents to conveniently fit into a single bag for easy transportation. A single person can set up an inflatable arch or tent without the need for outside help, and the versatile canopies can be fully customized to meet the needs of event organizers.
Understanding the C-Level Mindset When aiming to connect with top-tier executives, it’s crucial to recognize the unique perspective they bring to the table. These individuals are often focused on big-picture strategies and are inundated with information and requests on a daily basis. To stand out, you must demonstrate immediate value and relevance.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Understanding the C-Level Ecosystem Engaging with top-tier executives requires a deep understanding of their environment and the challenges they face. These leaders are inundated with information and requests, so standing out is crucial. To do this, it’s essential to tailor your approach to their specific needs and interests. Researching their company’s goals, industry trends, and the executive’s professional background can provide valuable insights that will help you craft a m
Human connection has always been at the core of marketing events; it’s what gives events the power and effectiveness that they have as a marketing channel. In fact, an impressive 77% of consumers say that interacting with a brand at a live event increases their trust in the brand. But it’s easy to get bogged […] The post Igniting Event Experiences with Event Intelligence & AI appeared first on Certain, Inc.
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