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Leading provider dedicated to innovative responsible and sustainable event solutions, event:decision has partnered with a destination in a world-first to promote responsible event practices across the UK region. NewcastleGateshead Convention Bureau, on behalf of Destination North East England, announce the partnership with event:decision as part of a regional drive to support the visitor economys regenerative journey which seeks to prioritise decarbonisation, local supply chain innovation, inves
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundances new home. BLUE SEVERANCE BALLOONS FLOAT AROUND LONDON LANDMARKS Apple TV+ has done it again. Just as season two of Severance reached fever pitch with a cliffhanger finale on March 21, the cast mysteriously popped up in London on March 26 for a blue balloon-themed (IYKYK) activation.
GES EMEA has published its Roadmap to Net Zero , unveiling its clear pathway to achieving Net Zero by 2050. As well as looking forward, the report highlights the progress the business has made and the initiatives it has implemented, such as removing emissions-intensive materials from its portfolio and replacing them with sustainable alternatives. We are extremely proud of our Net Zero 2050 commitment and the immense amount of passion and dedication it has taken us to get to this point.
From Asia-Pacific Economic Cooperation (APEC) 2023 to FIFA World Cup 2026, groups bring excitement, business and jobs to Seattle. Northwest Event Show highlighted the benefits in a panel discussion that set the stage for the two-day meeting ideafest. Ripple Effects of Events Events change behavior long-term, said moderator Devon Mongomery Pasha , setting off a series of stories about exactly how that is happening in the Pacific Northwest.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The wedding season is here, with brides and grooms coming in for tastings and finalising the details of their perfect day, while newly engaged couples are just beginning their journey. The latest UKs Wedding Industry Report, highlights that 74% of engaged couples feel underwhelmed during venue enquiries, stressing the need to personalise experiences to capture couples attention and make them feel valued and special.
Meeting planners have many options when choosing a city to host their next corporate event. Its not surprising that up and coming Boise tops the list of stand-out destinations. This unforgettable meeting destination is equipped with everything planners need for a successful meeting or convention. Read on for the reasons why meeting planners fall in love with Boise.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Meeting planners have many options when choosing a city to host their next corporate event. Its not surprising that up and coming Boise tops the list of stand-out destinations. This unforgettable meeting destination is equipped with everything planners need for a successful meeting or convention. Read on for the reasons why meeting planners fall in love with Boise.
In an age of decreased attention spans, digital fatigue and discerning, label-checking consumers, brands are zooming in on the secret sauce of their products by taking a decidedly scientific approach to engagement. From sampling laboratories, to hands-on learning and demos, experiential deep dives are helping audiences get to the core (or, shall we say, the heart) of a product or brand.
Nordic Wristbands, a leader in event identification and smart access technology, has reported a significant reduction in its carbon footprint, cutting production emissions by 44% in 2024 through sustainable manufacturing initiatives.
From Asia-Pacific Economic Cooperation (APEC) 2023 to FIFA World Cup 2026, groups bring excitement, business and jobs to Seattle. Northwest Event Show highlighted the benefits in a panel discussion that set the stage for the two-day meeting ideafest. Ripple Effects of Events Events change behavior long-term, said moderator Devon Montgomery Pasha , setting off a series of stories about exactly how that is happening in the Pacific Northwest.
NewcastleGateshead Convention Bureau, on behalf of Destination North East England, announces the partnership with event:decision as part of a regional drive to support the visitor economys regenerative journey which seeks to prioritise decarbonisation, local supply chain innovation, investment in people and places, connecting communities, and the restoration of nature, landscapes, culture and heritage.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Organising an event involves multiple logistical and operational challenges, and event registration is one of the most critical. An efficient registration system is key to ensuring the initial success of the event and attendee satisfaction. In this sense, the automation of the registration and accreditation process becomes a necessity that significantly simplifies this fundamental phase.
GES EMEA has published its Roadmap to Net Zero, unveiling its clear pathway to achieving Net Zero by 2050. As well as looking forward, the report highlights the progress the business has made and the initiatives it has implemented, such as removing emissions-intensive materials from its portfolio and replacing them with sustainable alternatives.
Some events are all about energy in the room and face-to-face connection. Others need to reach people in different places or offer flexibility without losing impact. Thats where virtual and hybrid events come into play, opening up new ways to engage audiences and share stories far and wide. The truth is, theres no one-size-fits-all. Each format – in-person, virtual, or hybrid – offers something different, and the right one depends on what youre trying to achieve.
The Events Industry Alliance (EIA) has published its ninth annual Size and Scale Index for Exhibitions (SASIE) report, revealing significant growth in the UK exhibitions sector throughout 2024. The report indicates that approximately 1,145 exhibitions and conferences were held at the UK’s main exhibition venues last year, attracting an estimated 7.2 million visitors.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Thats why ROI event management is a big part of our work. We make sure every event we deliver is exciting and memorable and achieves clear results. When you plan with purpose, its easier to show the return on investment, and thats what helps our clients keep growing and making an impact. Set clear goals from the very beginning If you want to get real value from your event, its important to set clear goals right at the start.
Theres one thing every organiser wants from their registration partner: a system that works. It has to be reliable, intuitive, and seamless – from the moment a delegate signs up to the moment they collect their badge onsite. Thats where RefTech comes in.
NEW YORK - The leading media brand and playbook for entrepreneurs and business leaders shaping the future, today revealed that Interactive Entertainme.
After four decades of founding associations, serving on non-profit boards, and designing and facilitating countless association meetings, Ive witnessed my fair share of mistakes associations make. Some are well-known and documented behaviors, such as micromanagement, poor internal and external communications, neglecting leadership succession planning, etc., and I won’t cover them here.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
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