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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. ‘FLORIDA MAN’ GET HIS OWN GAMES The typical “ Florida man ” is like a living, breathing urban legend that wreaks havoc on society—and endlessly entertains us. Behold: The Florida Man Games.
So you’re here looking for that picture-perfect, majestic canvas that you’ve been dreaming of your whole life? We’re talking about that extra special, pull-out-all-the-stops, glorious, stunning, high-end, luxury wedding venue that will be talk the of the town for years to come, right? Well, you’re in luck. Toronto – and EventSource.ca for that matter – have you totally covered.
They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds. Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. 26 its first AI-generated virtual intern, XARA, who will serve as a digital influencer and share insights on experience innovation and the potential of AI through social content and podcasts.
During a 1992 conference, I created the first of what I now call spectives. A spective is a plenary closing session that combines a retrospective (looking back at what just happened) with a prospective (looking forward into the future). My visual metaphor for a spective is the two-faced Roman god Janus, who was “the god of beginnings, gates, transitions, time, duality, doorways, passages, frames, and endings” [Fun fact: The month of January is named for Janus.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
How to effectively bringing health and happenings together Everyone seems to be looking for health and wellness tips to improve event attendee experiences. Whether it’s non-alcoholic beverage offerings or wellness activities such as electrolyte IVs, the demand is surging for event programming that promotes a healthy lifestyle and supports a vast array of drinking choices.
Skift Take: Monique Ruff-Bell is chief program and strategy officer at TED Conferences, a new role for the organization. Just as TED is known for powerful ideas, powerfully presented, Ruff-Bell’s road to this role is an inspiring one.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Skift Take: Monique Ruff-Bell is chief program and strategy officer at TED Conferences, a new role for the organization. Just as TED is known for powerful ideas, powerfully presented, Ruff-Bell’s road to this role is an inspiring one.
A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. The seeds of that powerful community were planted nine years ago in a ballroom at The Ritz-Carlton, Denver. Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B
Corporate event management agency and team building experts, Eventurous, celebrate a record-breaking year in 2023, following the growth of their team, a brand refresh and four industry awards. Now the growing event agency starts 2024 with more excitement ahead, as they launch their brand-new website. The new Eventurous website launched late February and it aims to provide corporate clients and hospitality partners with an authentic and quality platform that makes the event planning process as ea
Behind the scenes of The NAMM Show In January, Smart Meetings had the privilege of attending The NAMM Show (National Association of Music Merchants) in Anaheim, California. Smart Meetings sat down with Cindy Sample, Director of Trade Show Operations at NAMM , to get a better sense of how the show came together between working with Visit Anaheim, security set-up, and the inclusion of AI within the many discussions that took place this year.
By Michael Hirst OBE, Chair, UKEVENTS Working Group for Advocacy and Government Relations Ahead of the Spring Budget on the 6th March 2024, it is important that UKEVENTS lays out its recommendations to His Majesty’s Government on what the events industry can offer the United Kingdom. While the events industry continues to underpin so much in terms of cultural vitality, societal advancement and trade, there is much more it can offer the Government in terms of supporting its own policy agend
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Hop on the train for travel and team-building For meeting professionals and their clients, traveling can be crucial to the job. This can come with some headaches, especially with the heightening uncertainty surrounding planes continually delaying departures or even failing to depart at all. Travelers may want to consider a more affordable and scenic experience—a good old fashioned train ride.
Wednesday 8 May, Unity Place, Milton Keynes From how to create change and achieve buy-in to accreditation, how to measure and impact delegate travel and insights into B-Corp and Social Impact, beam ‘s ESG Summit on Wednesday 8 May at Unity Place, Milton Keynes is a day designed to inform, educate, inspire and share tried and tested sustainable practices.
Event participation is the single-most important leading indicator, and focusing on participation performance goals will help you reach your overall goal. (AI-generated Adobe Stock photo) Not all metrics can give you the insights you need right now. Lagging indicators look at the past — the end results of your efforts — whereas leading indicators look ahead and attempt to predict future outcomes.
The Meetings Industry Association (mia) celebrated a successful year at its AGM yesterday, recognising the achievements of the sector as it continues to overcome challenges old and new. Taking to the stage at the association’s 34th annual general meeting, chair Charles Sargeant acknowledged ‘triumphs amongst the turbulence’, recognising the importance of the mia’s role to continue providing advice and guidance to the sector in a period of ongoing political and financial instability.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Walls.io, the leading social wall solution provider, announced the elevation and continued success of its partnership with Cvent, a global-leading meetings, events, and hospitality technology provider. In 2023, Walls.io saw record engagement and revenue through the partnership, enabling the company to advance its position within the Cvent Alliance Partner program.
Blackpool Transport , which operates the town’s bus, electric rail and Heritage Trams network, has been keeping the Lancashire coast moving on a day-to-day basis for the past century. The iconic electric tramway dates back to 1885 and carries almost five million passengers per year – but as Danny Atkinson, Head of Marketing and Commercial at Blackpool Transport, says, “we can bring so much more than basic transport to the table.
Orlando is considered as the world capital of theme parks drawing over 70 million visitors annually. This amazing tourist destination is also increasingly popular for hosting some of the world’s best tradeshows like Powergen International, Microsoft Ignite, NPE Show among many others.
Potential event attendees still enjoy meeting in person, but they want to make sure they go to the events that are right for them, said Monique Ruff-Bell, TED’s chief program and strategy officer. TED is celebrating its 40th anniversary this year. How has the iconic conference exploring the intersection of technology, entertainment, and design — which crafted the compelling 18-minutes-or-under presentation that has become a model for many events — evolved?
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
A leading event management and training specialist has appointed a new chief executive officer to drive continued growth on the back of new business wins. Steve McCabe arrives as CEO of Stadium Traffic Holdings, which comprises event services by Stadium, training by Intuitus Learn, and facility management services through Stadium FM.
Following its acquisition last year by Moss Inc, branded environment specialist MacroArt is counting down to the dawn of a new era, announcing it is excited to transition to the Moss name.
All photos by Sophie Kaye Photography Wow! How has it already been one year since this beautiful celebration in Palmetto Bluff? Join us as we reminisce about all of the special details from Jessica and Jared’s Lowcountry wedding weekend! Jessica and Jared's romance blossomed during their college years, where Jessica was enrolled at SMU and Jared studied at TCU.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
The British Motor Museum, one of the Midlands leading venues for conferences and events, announces a partnership with carbon offsetting specialists Tree-V for a brand new sustainable offering for conference clients. Through this partnership, the British Motor Museum empowers its clients to make eco-conscious choices.
All photos by Sophie Kaye Photography Wow! How has it already been one year since this beautiful celebration in Palmetto Bluff? Join us as we reminisce about all of the special details from Jessica and Jared’s Lowcountry wedding weekend! Jessica and Jared's romance blossomed during their college years, where Jessica was enrolled at SMU and Jared studied at TCU.
As part of its innovative approach to business events, major events, tourism and event hosting, Ottawa Tourism is further aligning its focus on major association congresses with leading sporting events.
Seeking a global footprint, FCM M&E has partnered with Hubli to offer clients an online tool featuring more than 200,000 venues worldwide. Last September, Sydney, Australia-based travel-management firm FCM announced the consolidation of its various meeting and event operations in North America, the United Kingdom, and Australia into a single global entity, FCM Meetings & Events.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
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A Greener Future has revealed the 2024 International AGF Award Winners at the Green Events & Innovations Conference, with an extra special reward for a certain green champion.
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