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It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. In her role as regional lead-events at Philips, Ibbitson drives strategy for a variety of programs, from b-to-b events and trade shows to the brand’s proprietary initiatives, delivering impactful activations that involve a multitude of stakeholders across the globe.
I got my first paid consulting job in 1983, solving IT problems for a lumber yard. I’ve been a consultant ever since. I’m so grateful to the hundreds of clients I’ve served over the last 40+ years. Here are five reasons why I’m grateful for my clients. 1—It’s always a people problem I was a technology nerd when I got that first gig.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master cheese heads and the National Urban Rat Summit. AMC’S THEATRICAL LAUNCH WAS A BLOODY GOOD TIME AMC’s theatrical premiere event for season two of “Interview with the Vampire” was not for the faint of heart (full disclosure: that’s us).
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
RSA Conference brought together more than 41,000 attendees and 600 exhibitors to Moscone Center in San Francisco, May 8-10. The premier event for cybersecurity explored the next evolution of AI and the ethics and guardrails around it, security and privacy by design, and the impact on international policy of rapidly expanding technology. “A collaborative mindset was on full display throughout the week as the cybersecurity world gathered to share knowledge and continue critical conversations this
Massive societal shifts have taken place within the world of corporate travel. Despite discussions around the future viability of business travel, the reality is that in-person interaction will win out over virtual every time. Organizations have remained steadfast in their belief that meeting in person drives performance and growth , no matter if they’re fully remote, entirely office-based or a hybrid of the two options.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Massive societal shifts have taken place within the world of corporate travel. Despite discussions around the future viability of business travel, the reality is that in-person interaction will win out over virtual every time. Organizations have remained steadfast in their belief that meeting in person drives performance and growth , no matter if they’re fully remote, entirely office-based or a hybrid of the two options.
When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple effect of consumer privacy acts, like the California Consumer Privacy Act, that resulted in corporate event marketing clients adding data privacy amendments to agreements with their suppliers. But a new regulatory chapter is upon us as the EU considers the AI Act , the first of its kind by a major regulator that is expected to become the global standard for artificial intelligence policymaking.
The Philadelphia Convention and Visitors Bureau conducted an online auction for fans to get signage, like the one shown here near Philadelphia City Hall, from WrestleManiaXL, which took place in April in the city. (Photos courtesy PHLCVB) In early April, when WrestleMania returned to Philadelphia for the first time in 25 years to make its debut at Lincoln Financial Field, more than 145,000 World Wrestling Entertainment (WWE) fans attended over two nights — making it the highest-grossing event in
InterContinental properties now offer guests access to the Timeshifter app to acclimate quickly coming into meetings and then going home. With wellness a growing component of business events, both planners and suppliers are creating different ways to help attendees feel good before, during, and after meetings. One of the latest such developments: InterContinental Hotels is partnering with Timeshifter, a mobile app that creates personalized jet lag-mitigation plans for travelers, to offer the ser
Marking European Mental Health Week, the European festival association, YOUROPE, has called on its members to support the LIFE IS LIVE campaign, which aims to highlight the immense importance of in-person interaction for preserving youth mental health.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Hong Kong Tourism Board (HKTB) hosted the Hong Kong Convention Ambassador (HKCA) Appreciation Night on 20 May (Monday) at Rosewood Hong Kong to ho.
BMA House, a leading venue in the heart of Bloomsbury, has revealed its enhanced 2024 summer party offering, coinciding with significant refurbishments to the Garden Room, which have been undertaken in partnership with the venue’s catering partner, Company of Cooks.
PCMA Convening Leaders 2024, held in January in San Diego, earned the Silver certification of the Events Industry Council’s (EIC) Sustainable Event Standard. In April, PCMA Convening Leaders 2024 was awarded the Silver certification of the Events Industry Council’s (EIC) Sustainable Event Standard. The standard includes criteria in seven areas: organizational management; marketing, communication, and engagement; climate action; water management; materials and circularity; supply chain management
The Association of Event Venues (AEV) has announced leadership changes to the AEV board. Ian Taylor, managing director exhibitions, NEC Birmingham has been appointed AEV chair as Shaun Hinds, CEO, Manchester Central steps down after 18 months in the role. Kerry Villa, chief operating officer, ACC Liverpool has been elected the new vice chair.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
IslandWood is an environmental nonprofit on Bainbridge Island in Washington state that hosts residential educational programs for young students as well as corporate meetings and retreats. When I first encountered Wade — a tall, metallic, balancing figure holding a large pail in one outstretched arm and a counterweight in the other — in the dining room at IslandWood, an environmental nonprofit on Bainbridge Island in Washington state, it took me a minute or two to get the joke behind his name.
Designed to nurture bold ideas into flourishing event businesses that shape the future of the event industry, the Events Venture Group (EVG) proudly announces its official launch.
Meet this year's individual RISE Awards recipients: Young Professional Achievement: Evan Nielson, CMP; Member of the Year: Jenny Dao; and Meeting Industry Leadership: Steven Foster, CMP.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
For many people, the full college experience isn’t complete without fraternity life. With an emphasis on socializing and making life-long friendships, fraternities play an active role in campus life at many major colleges and universities. At those events, you can find a wide range of sorority tents, fraternity tents, and other custom tents for college that incorporate alma mater and fraternity language and images.
Meet this year's individual RISE Awards recipients: Young Professional Achievement: Evan Nielson, CMP; Member of the Year: Jenny Dao; and Meeting Industry Leadership: Steven Foster, CMP.
Tents have evolved to serve many more purposes than basic protections from the weather. Today, tents are potent marketing tools that can draw new customers and provide important educational opportunities for your current clients or patients. Tents evolved due to advances in design and technology. Businesses see the portable shelters as a unique and effective way to stand out at conventions and other large events.
When it comes to planning an event, choosing the right venue is crucial. It sets the tone for the entire event and can make or break the experience for attendees. While there are many options available, hosting an event at a popular stadium venue offers a unique experience that is sure to impress guests, and be a total grand slam for everyone in attendance!
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
There are many things that make a course successful but there’s one that stands at the forefront of great learning: the content. Ensuring your digital content is accessible, secure and readily available across a multitude of platforms and devices is a challenging yet important task. And today, we’re excited to announce our latest collaboration with Mimeo Digital, designed to help you do just that.
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