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Recently, I’ve been practicing what Susan Pollak calls “letting go of whatever isn’t serving you right now” Perhaps your first thought is “That sounds nice” , quickly followed by a second thought along the lines of “Huh, easy to say, hard to do. OK, Adrian, how can I let go in this chaotic world?” I’ve no guarantees, but here are nine suggestions that almost always work for me. 1 — Notice what’s going on Yes, we need to shut up and list
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cicada symphonies, historic vow renewals and rosé for days. DO WE REALLY HAVE TO CALL THIS ODE TO BUGS A ‘SYMPHONY’? Squeamish as we are, we have to applaud Orkin for its creative chops. The brand on June 8 hosted a Cicada Symphony “Orkinstra” performance in Springfield, IL, that served as a celebration of a rare occurrence: For the first time since 1803, two cicada broods emerged simultaneously acr
Skift Take: Cvent's latest acquisition provides the event tech giant with fresh AI capabilities, a purpose-built centralized vendor sourcing process and a broader offering of vendors across ten categories.
The $450 billion U.S. wellness industry (as measured by McKinsey & Company ) could help meeting professionals design events that are more effective, accommodating and memorable. To demonstrate the power of integrating elements to nurture body and mind into agendas, Caesars Entertainment pulled from its Wellness Menu of activities, F&B options and speakers to immerse a group of 100 meeting professionals and industry watchers in the possibilities over three days at Nobu Las Vegas in Caesar
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Premier events management company, Camm & Hooper , has burst into spring with the launch of its latest seasonal menu. Headquartered in London, Camm & Hooper has established an impressive reputation for delivering extraordinary experiences that leave a lasting impression. Its latest spring/summer menu is no exception, and combines a blend of vibrant colours, seasonal ingredients, and creative presentations, all culminating in an exciting burst of fresh and tasty flavours.
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Premier events management company, Camm & Hooper , has burst into spring with the launch of its latest seasonal menu. Headquartered in London, Camm & Hooper has established an impressive reputation for delivering extraordinary experiences that leave a lasting impression. Its latest spring/summer menu is no exception, and combines a blend of vibrant colours, seasonal ingredients, and creative presentations, all culminating in an exciting burst of fresh and tasty flavours.
Heart of London events venue, Church House, Westminster , is celebrating the launch of its first ever outdoor summer party offering by treating guests to a glass of bubbles at Searcys Champagne Bar. A picturesque setting for revelling in the summer sunshine, the Grade II listed building’s stunning private terrace overlooks Dean’s Yard, a tranquil and elegant green space nestled in the glow of historic Westminster Abbey.
Noodle Live was established in 2012 with the goal of providing event organizers with cutting-edge technology and sustainable solutions. We are a global team of passionate events professionals who have been committed to innovation and true sustainability since the very beginning.
Exciting new packages available for events The Design Museum’s major new exhibition on the history of Barbie, in partnership with Mattel Inc., will open in July with exciting event packages created in collaboration with By Word of Mouth and Fisher Productions. Three years in the making and opening to coincide with the 65 th anniversary of the Barbie brand this year, the exhibition will explore the design evolution of one of the world’s most famous dolls.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Mehler Texnologies® – part of Freudenberg Performance Materials – is the globally recognised specialist for coated technical textiles. With more than 80 years of experience in coating and weaving the company stands for reliability and quality. From three production plants the company supplies customers in over 80 countries.
Venues of Excellence, the UK’s leading consortium for independent venues, are proud to announce 5-star Mar Hall Golf and Spa Resort has joined their collection of outstanding conference and events venues, adding another fantastic independent Scottish venue to their membership. A leading resort in Scotland overlooking the River Clyde and set in a tranquil 240 acres woodland estate, Mar Hall is an ideal location for residential conferences, events, product launches, reception dinners and private e
After allegations of discrimination, the NAACP and the National Coalition of Black Meeting Professionals call on American to reinstate DEI council, create ombudsman role, and more. The National Coalition of Black Meeting Professionals, an organization advocating for equity in the hospitality industry, is speaking out in support of the NAACP’s call for American Airlines to respond to allegations of discrimination.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Gelato has tasked Wonder – the B2B and B2E creative agency reimagining business experiences – with devising and delivering a 250+ square metre stand for its new platform, GelatoConnect at drupa, the leading global trade fair for print technologies.
Sam Lippman of Lippman Connects presented his annual “5 Points in 5 Minutes” at the Exhibition and Convention Executives Forum (ECEF) in Washington, D.C. (Photo courtesy of Lippman Connects) A hallmark of the annual one-day Exhibition and Convention Executives Forum (ECEF), produced by Lippman Connects, is that it runs like a finely tuned Swiss watch.
Phil Parker, CEO of Sunbelt Rentals UK & Ireland, has issued an update on the company’s journey with hydrogen: The topic of hydrogen as a sustainable solution to fuelling the future of our planet has been around for a long time, with it widely considered the most viable replacement for fossil fuels.
DALLAS and GRAPEVINE, Texas - The Trade Group, an award-winning event marketing company, is pleased to announce four new Vice Presidents to its execut.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Flints, a leading supplier of specialist materials and hardware for theatre, broadcasting, and the events industry, is thrilled to announce the launch of a new click and collect service partnering with Steeldeck Rentals, experts in the design and installation of staging and seating.
At Makatew Workshops, participants assemble medicine bags that come with pre-cut stitch holes, made from locally sourced white-tail deer leather, hand-beaded by an Indigenous maker. In 2019, Marc Forgette found himself at a crossroads. He recently had dealt with a life-threatening health crisis and, after five years working at Tourism London, had left his business development position after his contract ended.
Alexander Angus, formally Managing Director of Montgomery Africa, has been appointed to the newly created role of Chief Operating Officer (COO) for Montgomery Group, focussing on supporting divisions and departments across the Group with day-to-day operations.
No, Taylor Swift is not asking a question at one of the many academic conferences dedicated to her. The Grammy-winning singer-songwriter was listening to a performance at this year’s Grammy Awards. (Sonja Flemming/CBS photo) In whatever part of the world that Taylor Swift brings her Eras Tour to, it seems an academic conference about her is sure to follow.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Noodle Live was established in 2012 with the goal of providing event organizers with cutting-edge event technology and sustainable solutions. Our mission is to empower event planners with the technology they need to create unforgettable and meaningful attendee experiences.
Learning management systems are key platforms used by training providers and educational institutions to deliver online learning, allowing them to create and manage eLearning content, enroll and communicate with students, and track and assess their performance. However, they’re by no means the only types of learning and training software that can be used to deliver great training and education.
Mehler Texnologies® – part of Freudenberg Performance Materials – is the globally recognised specialist for coated technical textiles. With more than 80 years of experience in coating and weaving the company stands for reliability and quality. From three production plants the company supplies customers in over 80 countries.
Music Venue Trust (MVT), the charity which represents hundreds of Grassroots Music Venues (GMVs), has called upon politicians from all parties to “seize the moment” ahead of the forthcoming UK General Election on July 4th, and to help save the sector from the deepening crisis it finds itself in.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Big Church Festival, Europe’s largest Christian and gospel music event, made history this year by powering its main stage with green hydrogen for the first time.
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