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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans. THE REALREAL MAKES A STATEMENT ON FAKEFAKE LUXURY GOODS New York City’s Canal Street has been a mecca for counterfeit designer handbags and other luxury goods for decades, but The RealReal, an online marketplace for authenticated luxury fashions, is giving swindlers a run for their money.
Sustainability by definition is meeting the needs of the present without compromising those of the future. It provides us with the opportunity to not only protect the environment, but to ensure that we are contributing and promoting the well-being of people long beyond our event. This fits so well with our—the impression that we leave on our attendees at events today will keep them coming back in the future.
Skift Take: Is Vancouver the new darling of the tech world? The provincial government is betting on it by partnering with a major conference to lure the tech community. The first of three confirmed editions is set for May 2025.
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
On Sustainable Gastronomy Day , Danilo Barbagallo, Executive Chef at QEII Taste at leading London conference and events centre, The QEII Centre , discusses his planet-friendly approach to event catering, and explains how this is helping the venue’s catering arm progress its pledge to reach carbon neutrality by 2030. Seasonal shifts We’ve recently brought out our spring/ summer menus, and because we’re committed to 100% seasonal sourcing, each season brings with it new challenges, but also new op
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
On Sustainable Gastronomy Day , Danilo Barbagallo, Executive Chef at QEII Taste at leading London conference and events centre, The QEII Centre , discusses his planet-friendly approach to event catering, and explains how this is helping the venue’s catering arm progress its pledge to reach carbon neutrality by 2030. Seasonal shifts We’ve recently brought out our spring/ summer menus, and because we’re committed to 100% seasonal sourcing, each season brings with it new challenges, but also new op
Welcome to the 2024 edition of the Festival and Outdoor Events Guide, the ultimate resource for event organisers. This comprehensive guide is designed to be your one-stop shop for sourcing new suppliers, discovering the latest industry trends, and staying informed on critical issues such as sustainability and accessibility.
ASM Global Europe, a leader in venue management and event strategy, will be attending The Meetings Show 2024 this week, where eight of its leading venues will be exhibiting. Their comprehensive participation underscores ASM’s commitment to providing exceptional event spaces and experiences across the UK. In particular, the teams at The Meetings Show will be showcasing the portfolio’s comprehensive conferences, meetings and events capabilities.
What makes a conference venue “unique?” Unique conference venues are not your traditional meeting spaces; they stand out. While some venues are truly one-of-kind and truly offbeat, others have one or two unique characteristics that set them apart, such as: Venue type Some of the most exceptional event venues in the world don’t look like traditional conference centers from the outside.
The latest sustainability initiatives at the pioneering venue ‘More Sustainable, No Apology continues to be the ethos driving Wyboston Lakes Resort’s unstinting commitment to introducing new initiatives that make the venue more sustainable. The current focus of Phase Two of its Green Energy Roadmap is now approaching completion. Along with storage batteries, a total of 3065 solar energy panels are being installed on the roofs of The Woodlands Event Centre, The Willows Training Centre, the Waterf
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The iconic Mercure Manchester Piccadilly Hotel has announced exciting plans to create a new Garden Room this summer. Designed with a ‘garden wall’ and floor-to-ceiling glass windows, the Garden Room will offer breathtaking panoramic views of the historic Piccadilly Gardens, right in the heart of Manchester. The Garden Room is set to be a prime venue for memorable meetings and events, accommodating up to 100 guests.
The Association of Event Venues (AEV) has co-opted two new members following its summer board meeting held at Central Hall Westminster on Friday, 14 June, 2024.
Event industry foundation Meeting Needs celebrated their best fund-raising result for eight years at their annual showcase event at the Radisson Blu Bloomsbury recently. Current year income has topped £150,000 for the first time since 2016, reflecting a return to growth for the industry and the foundation, said chair Chris Parnham, when he welcomed guests including original founding trustees, Peter Rand MBE and Charles Blowfield.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In the fast-paced world of event planning, last-minute changes and unforeseen needs are just part of the job. Whether it’s a sudden change in venue, a spike in attendee numbers, or an unexpected need for additional engagement tools, event organizers need reliable partners who can step in and save the day. This is where Walls.
The Meetings Industry Association (mia) is set to unveil its new identity at The Meetings Show next week. Attendees visiting the mia pavilion (stand D51) on 19-20 June will be the first to experience the mia’s refreshed identity. This new branding is designed to celebrate collaboration, networking, and fostering positive relationships, reflecting the core values and objectives of the mia in supporting and bringing people together.
The new tool sees the ticketing and event management platform bolster its commitment to harnessing the potential of data to empower event organisers. FIXR, one of EMEA’s fastest-growing ticketing companies, has announced the release of Insights, an innovative new business intelligence offering designed to empower event creators with unprecedented access to sophisticated data analytics.
Fathers’ Day: the Watt brothers and sons launch campaign to save 1000 lives David Watt, CEO of CI Group which includes successful event organisers Corporate Innovations and PR specialists Clareville , is joining two of his brothers and four of their sons, to drive three life-saving ambulances nearly 1,500 miles to Lviv, Ukraine. They will depart soon after launching their “1000 Lives” campaign on Fathers’ Day which aims to save 1000 lives.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
On Sustainable Gastronomy Day, Danilo Barbagallo, Executive Chef at QEII Taste at leading London conference and events centre, The QEII Centre, discusses his planet-friendly approach to event catering, and explains how this is helping the venue’s catering arm progress its pledge to reach carbon neutrality by 2030.
Walls.io is the social wall platform designed to elevate any event. It can easily be explained as the ultimate solution for boosting audience engagement at events. It seamlessly integrates with various event platforms and apps, making it the perfect choice for event organizers who want to create memorable experiences for their attendees. With Walls.
in recent years, there has been a significant shift in the events industry, with small-scale events gaining prominence. the rise of micro moments underscores a shift in how we interact with the world around us. this trend is driven by a combination of technological advancements, changing consumer preferences, and the increasing need for personalized experiences. here’s a deeper dive into the concept of micro moments in small-scale events and how they can be leveraged to maximize engagement and i
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Personalization is the name of the game, but the challenges in doing that are formidable, say survey respondents. A recent survey by Ovation DMC of 463 business-event planners and suppliers finds that most respondents know that personalization is key for driving attendee interest and engagement. However, respondents also reveal that there’s more work to do through technology and other means to achieve a level of personalization that truly moves the needle on attendee engagement.
DETAILS Get ready to level up your event planning skills with our exclusive white paper, “Tracking the Right Metrics for Event Success.” This resource reveals the impact of data-driven strategies in enhancing engagement, demonstrating ROI, and delivering exceptional event experiences. Inside, you’ll learn: Download your complimentary copy now to gain invaluable insights from industry experts and discover how leveraging data can take your events to new heights.
Discover the benefits of utilizing event management software for seamless organization, efficient task management, and improved collaboration. The post Benefits of Online Event Registration & Management Software appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.
From the registration process to the know-before-you-go document, here are some ideas to help make events more welcoming. June is Pride Month, dedicated to acceptance and equality of people who identify as lesbian, gay, bisexual, transgender, and questioning. There are many ways meeting professionals can do their part year-round to make events safe and welcoming for these communities.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
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