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“I am and have always been a very firm believer in the power of experiential marketing and being able to really connect your brand with a consumer in a way that’s very meaningful to them.” –Molly Spychalski, Head of Brand Partnership Marketing, Uber A secret second room was hidden behind an installation of freezers and refrigerators. At the Super Bowl LVIII Experience, football fans had the chance to test their athletic skills, peruse memorabilia and meet NFL superstars.
Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. Trimmer—and the city—places a heavy focus on its agriculture, which makes up a third of its economic output, alongside other major industries like the military and tourism.
No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. From BroccoliCon to the Banana Ball World Tour, here’s what we found.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. With so much on the line, there’s immense pressure on corporate event planners to get everything right. You have to wear multiple hats and juggle competing priorities: attendee preferences, corporate goals, vendors and suppliers, internal deadlines…the
The Association of British Professional Conference Organisers (ABPCO) has finalised the programme for the 2024 ABPCO Festival of Learning, taking place at the Scottish Event Campus (SEC) in Glasgow on the 29th and 30th of April. This year’s theme, “Fit for the Future,” reflects ABPCO’s commitment to preparing the event industry for the challenges and opportunities of the future.
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The Association of British Professional Conference Organisers (ABPCO) has finalised the programme for the 2024 ABPCO Festival of Learning, taking place at the Scottish Event Campus (SEC) in Glasgow on the 29th and 30th of April. This year’s theme, “Fit for the Future,” reflects ABPCO’s commitment to preparing the event industry for the challenges and opportunities of the future.
event:decision, the #1 global partner for event sustainability, has released a new tool for event planners, Impact. Impact assesses, benchmarks and certifies events in a wide-range of environmental, social and governance factors. Impact allows planners to submit responses relating to environmental, social and governance (ESG) elements of specific events.
Liz Taylor, managing director of Liz Taylor Consultancy (LTC) and CEO of award-winning event planners, the Taylor Lynn Corporation (TLC), has been appointed to the board of the fast-growing external catering business, Hessian. Joining the hospitality company behind the successful Chef Lab brand, hospitality consultant and leading professional event planner Liz said: “I am thrilled to be joining Hessian.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The charitable social enterprise, EventWell, has announced it will be expanding its support services with the launch of the EventWell® Buddy service at International Confex 2024, at ExCeL London on February 28-29, 2023.
The Association of British Professional Conference Organisers (ABPCO) has finalised the programme for the 2024 ABPCO Festival of Learning, taking place at the Scottish Event Campus (SEC) in Glasgow on the 29th and 30th of April.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
WORCESTER, MA � BlueHive Exhibits is excited to announce the hiring of Don Schmid as Account Director for BlueHive's in-house healthcare division, Blu.
Music Venue Trust (MVT), which represents hundreds of UK Grassroots Music Venues (GMVs), has announced a new agreement with RADAR Festival. This new initiative will see a percentage of every ticket sold for the independent festival going towards supporting grassroots music venues via MVT’s Pipeline Investment Fund.
Life is all about relationships and relationships are built on events. When done with people you care about, social events can be fulfilling and something you can remember for a long time. Planning a community event is an exciting way to create relevant experiences for people.
Pride events are joyous occasions. They’re a time when the LGBTQ+ community can come together, celebrate and have a great party in a safe space. You’ll have likely seen the large-scale pride events across the country in cities like London, Manchester and Brighton, which take place every year. But have you ever thought about organising your own?
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The World Congress of Pediatric Cardiology & Cardiac Surgery (WCPCCS) is a global event bringing together professionals in the field of pediatric cardiology and cardiac surgery. It's a platform for sharing the latest advancements in research, diagnosis, and treatment of congenital heart disease in children.
The lead-up to festival season is busy for promoters. Meetings, striking deals for talent, looking for a site and trying to devise new ideas for your attendees are just some of the things you’ll deal with before launch. Then, there’s the question of where to list your event. Maybe your trusted outlet isn’t as impressive as it once was.
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