LA Convention Center Expansion Approved Ahead of 2028 Olympics
EventMB
JULY 3, 2024
Skift Take: Los Angeles is now on track to unveil a major convention center expansion, just in time for the LA28 Games.
Wed.Jul 03, 2024
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13 Event Ideas for Sales Kick-Off Meetings
Attendease
JULY 3, 2024
Sales kick-off meetings (SKOs) are vital for driving success in your company’s sales team. These events bring together your company’s entire sales team from across the country to celebrate wins, reinforce company values, and equip attendees with knowledge and tools for the upcoming sales cycle. When done well, sales kick-off meetings foster unity, inspire confidence, and reignite the passion that fuels top performers.
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How Skincare Brand The Outset Capitalized on a Monthlong Pop-up at The Grove
Event Marketer
JULY 3, 2024
“We’re seeing people say they got a sample at the pop-up and are now coming back and buying it. It doesn’t necessarily have to be an immediate transaction if it’s about the education and the experience.” —Joanne Sulit, CMO, The Outset Co-founder Scarlett Johansson appeared in the pop-up through videos played on screens at each station. E-commerce skincare brand The Outset activated its first-ever pop-up, The Sensitive Skin Clinic, around an ambitious timeline and effort—one full month in the hig
13 Event Ideas for Sales Kick-Off Meetings
Attendease
JULY 3, 2024
Sales kick-off meetings (SKOs) are vital for driving success in your company’s sales team. These events bring together your company’s entire sales team from across the country to celebrate wins, reinforce company values, and equip attendees with knowledge and tools for the upcoming sales cycle. When done well, sales kick-off meetings foster unity, inspire confidence, and reignite the passion that fuels top performers.
Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies
Speaker: Alexa Acosta, B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Field Report: How Brands at VidCon 2024 Captured the Spirit of Online Communities
Event Marketer
JULY 3, 2024
Thousands of digital content creators and fans attended VidCon 2024 in Anaheim, CA. (Credit: VidCon) While content creators and their fans live in a digital space, VidCon brings them offline and into an IRL location for four days of in-person engagement and connection. The digital content community descended upon Anaheim, CA, June 26-29, for the 13 th annual VidCon, a celebration of all things online video.
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Cannes Lions 2024: Nine Ways Brands Brought Creative Thinking to the Riviera
Event Marketer
JULY 3, 2024
Many of the industry’s rules fly out of the window when it comes to activating at Cannes Lions. Intimate interactions and dwell time are prioritized over throughput. Major risks are rewarded. And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking to the budget (this is an event hosted along the French Riviera, after all).
New Book Turns Hospitality Business Leaders in More Productive Direction
Smart Meetings
JULY 3, 2024
After a career spent in the luxury hotel business in sales and operations leadership, including stints with Westin, Fairmont and Park Lane Hotels , business coach, speaker and founder of Training for Winners Gary Hernbroth is putting his keen leadership insights into a knowledge capsule with the publication of his book, “ Twist the Familiar: Your Playbook for Success One Story at a Time ”.
Trust the Nation’s Most Capable Water Supplier for Your Event
Event Industry News
JULY 3, 2024
Whatever the size, location and scale of your event, water is a critical consideration in your planning.
The Heart of Gathering: Lessons from the Fourth of July
Smart Meetings
JULY 3, 2024
The Fourth of July offers reminders for why people gather Who’s getting excited for the Fourth of July? You can almost already smell the barbeque firing up. Whatever you do to celebrate our nation’s founding it’s more often than not the same every year, with certain must-haves: a barbeque, fireworks, handheld American flags, good people and sunshine.
Elevate Your Event Experience to the Next Level
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Crowdsafe UK appointed by Melton Mowbray Town Estate
Event Industry News
JULY 3, 2024
Crowdsafe UK, the Peterborough-based event security and crowd management specialist, has been appointed as official supplier of security personnel and services to Melton Mowbray Town Estate, the charitable trust that owns and operates the open-air venues and parks in the town.
New and Renovated: New, New England
Smart Meetings
JULY 3, 2024
Boutique incentives in your pick of New England port towns Up and down the coastline of New England, you’ll find historic port towns, where visitors go to enjoy the fresh sea breeze coupled with small town charm and rich history. Take three new and renovated hotels, three of these charismatic towns, and find yourself putting together the perfect New England boutique incentive experience you and your lucky attendees have longed for.
mci group publishes 2023 company report: A testament to sustainability and diversity
Event Industry News
JULY 3, 2024
mci group, an independent global marketing communications group with a human-first approach, proudly presents its 2023 company report. It is a comprehensive document that sets new benchmarks for the industry by measuring the group’s progress in sustainable and inclusive practices.
Three Counties’ Group Champions B Corp at Business Summit
Prestige Events Magazine
JULY 3, 2024
The ‘Three Counties B Corp’ group brought together over 50 local businesses from Worcestershire, Herefordshire and Gloucestershire for a transformative summit to explore the benefits and process of the B Corp certification. The event was designed for business leaders who are interested in or already in the process of working towards their B Corp certification.
Campaigns that Click: Practical Personalization Strategies to Boost ROI
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Submissions Open for Event Company Spotlight
Special Events
JULY 3, 2024
Submit your event company to be featured in the Fall Issue!
15Hatfields calls for bold and ambitious sustainability legislation
Prestige Events Magazine
JULY 3, 2024
With the general election taking place this Thursday, Warren Campbell, the general manager of London’s leading sustainable events venue, 15Hatfields, is calling for bold long-term policies from whichever party secures the national vote. No matter who is elected on the 4 July, it’s essential that the government takes a long-term approach to help increase the business meetings and events sector’s sustainability efforts.
Welcome To Skiddle: Invicta Audio
Skiddle
JULY 3, 2024
Drum & Bass is a mainstay on the Skiddle HQ playlists, so we’re delighted to welcome Invicta Audio to the fold. Beginning as a series of parties before the lockdown, the brand launched as a label during the lockdown. Since then, they’ve gone on to release a mixture of paid and free releases from a variety of artists. Once the lockdown lifted, Invicta carried on its rise, bringing the likes of Turno to Cardiff, Crossy to Manchester, Mozey to Reading and General Levy to Bristol.
Sustainability in Event Planning
Event Guru
JULY 3, 2024
The event industry is one that can be costly when it comes to the use of materials whether this has to do with catering costs, venue costs, badges for attendees, as well as other add ons. It can be easy to view this as being costly financially, but this is a double-edged sword and can be costly for the environment as well. In recent years, the Green Revolution has become a huge focus for today’s population.
Unlock the Secrets of Event Marketing Masters
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
New Report Reveals Stark DE&I Reality in Events Industry- 40% Doubt Leadership Sincerity
Prestige Events Magazine
JULY 3, 2024
Diversity Alliance, in partnership with CVENT and M&IT, releases a groundbreaking report revealing a significant gap between Diversity, Equity, Inclusion, Belonging and Accessibility (DEIBA) rhetoric and reality in the meetings and events industry The “Driving Success Through Diversity: Data Report 2024”, provides an in-depth look at the current state of DEIBA within event organisations, drawing upon surveys, interviews, and industry data.
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