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“We’re seeing people say they got a sample at the pop-up and are now coming back and buying it. It doesn’t necessarily have to be an immediate transaction if it’s about the education and the experience.” —Joanne Sulit, CMO, The Outset Co-founder Scarlett Johansson appeared in the pop-up through videos played on screens at each station. E-commerce skincare brand The Outset activated its first-ever pop-up, The Sensitive Skin Clinic, around an ambitious timeline and effort—one full month in the hig
After a career spent in the luxury hotel business in sales and operations leadership, including stints with Westin, Fairmont and Park Lane Hotels , business coach, speaker and founder of Training for Winners Gary Hernbroth is putting his keen leadership insights into a knowledge capsule with the publication of his book, “ Twist the Familiar: Your Playbook for Success One Story at a Time ”.
Thousands of digital content creators and fans attended VidCon 2024 in Anaheim, CA. (Credit: VidCon) While content creators and their fans live in a digital space, VidCon brings them offline and into an IRL location for four days of in-person engagement and connection. The digital content community descended upon Anaheim, CA, June 26-29, for the 13 th annual VidCon, a celebration of all things online video.
The Fourth of July offers reminders for why people gather Who’s getting excited for the Fourth of July? You can almost already smell the barbeque firing up. Whatever you do to celebrate our nation’s founding it’s more often than not the same every year, with certain must-haves: a barbeque, fireworks, handheld American flags, good people and sunshine.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Many of the industry’s rules fly out of the window when it comes to activating at Cannes Lions. Intimate interactions and dwell time are prioritized over throughput. Major risks are rewarded. And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking to the budget (this is an event hosted along the French Riviera, after all).
Boutique incentives in your pick of New England port towns Up and down the coastline of New England, you’ll find historic port towns, where visitors go to enjoy the fresh sea breeze coupled with small town charm and rich history. Take three new and renovated hotels, three of these charismatic towns, and find yourself putting together the perfect New England boutique incentive experience you and your lucky attendees have longed for.
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Boutique incentives in your pick of New England port towns Up and down the coastline of New England, you’ll find historic port towns, where visitors go to enjoy the fresh sea breeze coupled with small town charm and rich history. Take three new and renovated hotels, three of these charismatic towns, and find yourself putting together the perfect New England boutique incentive experience you and your lucky attendees have longed for.
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The ‘Three Counties B Corp’ group brought together over 50 local businesses from Worcestershire, Herefordshire and Gloucestershire for a transformative summit to explore the benefits and process of the B Corp certification. The event was designed for business leaders who are interested in or already in the process of working towards their B Corp certification.
Sales kick-off meetings (SKOs) are vital for driving success in your company’s sales team. These events bring together your company’s entire sales team from across the country to celebrate wins, reinforce company values, and equip attendees with knowledge and tools for the upcoming sales cycle. When done well, sales kick-off meetings foster unity, inspire confidence, and reignite the passion that fuels top performers.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
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St. Gallen, located in the heart of Eastern Switzerland, is rapidly emerging as a leader of innovation and entrepreneurship. Well-known for its strategic location with direct transportation links to Germany, Austria, and Liechtenstein, the city blends its rich historical background with its emerging status as a leading destination for business events on a global scale.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Crowdsafe UK, the Peterborough-based event security and crowd management specialist, has been appointed as official supplier of security personnel and services to Melton Mowbray Town Estate, the charitable trust that owns and operates the open-air venues and parks in the town.
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Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
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