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Equal parts music festival, cram marathon and a family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco Sept. 17-19, with millions watching online. What started as 2,000 people in a ballroom in 2003, has grown into a cultural phenomenon that finds ways to evolve at the speed of AI, which is now the company’s driving force while keeping its au
Skift Take: Though half the states in the U.S. have legalized cannabis, most business events are still not ready to serve sparkling THC-infused elixirs and gift attendees with boutique edibles.
In the era of remote work and global teams, organizations have to work harder than ever to maintain company culture, motivate employees and ensure they feel connected to one another and to the business. And there’s one strategy that solves for each of those objectives: internal events. Whether it’s a meeting designed to galvanize the salesforce or a beach retreat that rewards staffers for their achievements, companies are leaning on team-building events to support—and retain—employees.
Looking to plan a cream-of-the-crop meeting or event? New top-tier luxury venues in Dubai or Mexico may be just the ticket. And while you’re here, catch up on the latest news in travel advisor tech, the launch of a new Reed & Mackay division and brand-new research on the customized travel market. Reed & Mackay Launches Events Division in France UK-based Reed & Mackay , the international travel management company, has debuted its events division in France as a response to a growing in
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
FOX Entertainment’s new drama “Rescue: HI-Surf” shines a spotlight on the heavy-water lifeguards who patrol and protect the North Shore of O’ahu in Hawaii, one of the most well-known, dangerous stretches of coastline in the world. While the show and its scenarios are fictional, the life-saving actions of open-water lifeguards are very real, and FOX wanted to drive a true impact with the new series’ marketing campaign.
Looking to plan a cream-of-the-crop meeting or event? New top-tier luxury venues in Dubai or Mexico may be just the ticket. And while you’re here, catch up on the latest news in travel advisor tech, the launch of a new Reed & Mackay division and brand-new research on the customized travel market. Reed & Mackay Launches Events Division in France UK-based Reed & Mackay , the international travel management company, has debuted its events division in France as a response to a growing in
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Looking to plan a cream-of-the-crop meeting or event? New top-tier luxury venues in Dubai or Mexico may be just the ticket. And while you’re here, catch up on the latest news in travel advisor tech, the launch of a new Reed & Mackay division and brand-new research on the customized travel market. Reed & Mackay Launches Events Division in France UK-based Reed & Mackay , the international travel management company, has debuted its events division in France as a response to a growing in
The Inner Development Goals were developed to equip individuals and organizations with the inner qualities that enable them to take the kinds of action that will result in transformative efforts around climate change. A description of the Inner Development Goals (IDGs), a set of 23 key human development skills across five dimensions, includes such terms and phrases as “being,” “relating,” and “inner compass,” which can come off as overly abstract and hard to pin down.
Leverage technology, personalization, visuals and more to maximize impact Capturing the attention of target audiences is harder than ever in today’s attention economy. A term coined by Nobel laureate economist Herbert A. Simon in 1971, attention economy refers to a wealth of information making attention a scarce and valuable resource. In a digital-first world, the attention economy is only worsening as the sheer volume of information competing for mind share continues to increase.
The Events Industry Council is pleased to announce that the Las Vegas Convention Center (LVCC), owned and operated by the Las Vegas Convention and Visitors Authority (LVCVA), has achieved GOLD level certification to the EIC Sustainable Event Standards. The standards provide event planners and suppliers with prescriptive actions for producing and delivering sustainable events.
Carson Edwards Jr. (left), and other members of PCMA’s Capital Chapter attend a “MeetingPlanning Power” event in which the dress code — a favorite T-shirt — became an ice-breaker. One easy way to initiate a conversation with someone you don’t know is to compliment what they’re wearing. A recent event expanded on that idea by making their participants’ apparel a networking opportunity.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
CHS Birmingham has announced a new raft of exhibiting companies that will add even more to its visitor’s experience when the show opens its doors at the ICC Birmingham, 29th October 24.
Looking for the latest event industry news? You’ve come to the right place. Welcome to What Happened In Events This Week, our brand-new round-up of all the most relevant happenings in our industry. Here, you’ll find festival news, line-up announcements, partnership details, updates about significant changes in the law and more. This week, we’re covering Martyn’s Law, a brand-new scheme from the Association of Independent Festivals, a major decision from The Great Esca
The Labour Party Annual Conference took place at ACC Liverpool this week, welcoming over 20,000 delegates in their biggest and most well attended conference to date. The five-day event is estimated to have generated over £30 million economic impact.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Ticketbooth, a Leap Event Technology solution, announced its digital ticketing partnership with Woolworths Carols in the Domain, marking the seventh consecutive year of collaboration between the two entities. Leap Event Technology will provide Woolworths Carols in the Domain with its enterprise ticketing solution (Ticketbooth) for live events.
After a long wait, the treasury has completed its review into AGMs and published the findings. The document supportsthe efficient operation of Australian companies and capital markets and highlights several key updates to the rules governing corporate meetings under the Corporations Act. In this blog, we will summarise the panel's recommendations in relation to hybrid and virtual meetings, and detail how the Lumi Global platform can help your business run shareholder meetings that matter.
The effects of Hurricane Helene in the Southeastern US and resources for planners. Late Thursday night, Hurricane Helene made landfall in Florida’s Big Bend region as a Category 4 hurricane. It continues to move northward and is expected to stall over the Tennessee Valley through the weekend and continue to weaken, according to the National Hurricane Center (NHC).
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