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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds. FESTIVALGOERS SLIDE INTO GOOGLE PLAY’S GLOW-IN-THE-DARK PLAYSCAPE Google Play Points members had a shot at unlocking exclusive rewards and experiences during the Zedd In The Park music festival at the LA State Historic Park last week, whether they were on-site at the “Google Play Playground” or online navigating the brand’s virtua
Event planning is a juggling act of competing priorities, tight timelines, and multiple moving pieces. Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more. But constantly switching between apps wastes precious time and creates opportunities for errors to slip through the cracks.
Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Read on for a sneak preview of the experiential programs taking over the gridiron this fall.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Experience the ultimate festive celebration at the iconic Emirates Stadium, home of Arsenal Football Club. Their range of unique event spaces, with views across the famous pitch, guarantee to deliver that wow factor. Choose from two all-inclusive packages with festive food, drinks, additional entertainment and enhancements starting from £95pp. What’s included?
Jockey Club Venues, with its collection of flexible spaces for events both big and small, has a wealth of experience when it comes to hosting and organising large-scale events. Hannah Gates, Operations Manager at Cheltenham Racecourse, shares her wisdom and offers practical advice to ensure that your large-scale event goes without a hitch.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Jockey Club Venues, with its collection of flexible spaces for events both big and small, has a wealth of experience when it comes to hosting and organising large-scale events. Hannah Gates, Operations Manager at Cheltenham Racecourse, shares her wisdom and offers practical advice to ensure that your large-scale event goes without a hitch.
The official bureau for conferences and events in Cambridge and the surrounding area is seeing the culmination of five years’ preparation as partner to the organising committee for one of the world’s largest medical conferences in its field. Meet Cambridge is proud to have worked alongside The International Neurotrauma Society (INTS), a body of globally-renowned scientists and clinicians tackling brain and spinal cord injuries, helping the organisers to win the bid and bring the 2024 conference
[…] The post Leveraging Social Media for Event Success appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.
RCP London Events today announces the reopening of its Wolfson Theatre following an extensive refurbishment. Located within the Royal College of Physicians’ Grade I listed headquarters, the venue’s largest built-in tiered auditorium has undergone significant upgrades with a strong focus on sustainability and inclusivity. Sustainability at the forefront Sustainability is a key part of everyday operations across all areas of RCP London Events including catering and waste management, and the refurb
Speaker Judi Holler wants you to take action The sizzle reel of keynote speaker Judi Holler’s life starts with a 10-year-old blondie rocking sparkles in the grocery store. It then careens from bartending like a boss to director of national accounts with Omni Dallas Hotel, working out of Chicago. She changed course by dipping her toe into improv theater at Second City and making waves as the bestselling author of “ Fear is My Homeboy.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Construction of The Masters Suite, a new events space at The Belfry Hotel & Resort , in West Midlands, is progressing ahead of schedule and is now confirmed to open in September, one month earlier than planned. The dynamic new venue, part of a wider £80million development project at the Resort, will further enhance The Belfry’s award-winning meetings and events offering.
Welcome to our “Day in the Life” series! We feature wedding and event planners worldwide with many different levels of experience. If you want to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Megan Fioto of Boynton Beach, Florida. Name: Megan Fioto Business Name & Location: Megan Ashley Events, Boynton Beach Florida Years Working in the Event Industry: 15 Years Owning Your Event Planning Business: 4 Webs
As an event or venue business owner, it’s essential to continuously evaluate your operations and identify areas where you can improve. By addressing your business’s pain points, you can enhance performance, increase profitability, and better meet the needs of your clients. This article will explore key strategies for: Identifying pain points and pressing issues Evaluating business performance via metrics and KPIs Improving business ROI Reducing business costs without compromising qua
The soaring popularity of plant-based diets in recent years has seen plant-based fine dining become a significant trend and an elegant one at that. Gone are the days when menus would offer one vegetarian option as a token gesture.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The American Society of Hematology has an extensive media approach during its annual meeting that includes access to experts and facilitated media briefings. (Adobe Stock photo) Bill Reed, FASAE, CMP, chief event strategy officer at American Society of Hematology (ASH), emailed Convene after reading “ Health Journalists Prioritize Content Generation at Industry Conferences ,” a Medical Marketing and Media article on what health-care reporters say they prioritize at medical conferences published
Did you know that events with live social media displays can boost audience engagement by over 50%? But, here is the catch: keeping those attendees engaged is more challenging than ever. That’s where Walls.io comes in.
Loquiz is a company that provides a game creation platform for B2B, enabling businesses to gamify various processes and events. For over 10 years, Loquiz has empowered businesses to create their own games without requiring technical skills.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
My first PR job was at the Massachusetts Bar Association (MBA). Back then, my least favorite task (even worse than mail merges) was trudging from West Street up the hill to the State House, where I had to find the press room and distribute our press releases, by hand, to the older, male reporters spread across the room. Literally. By hand. Then I’d do my version of the “Lit Drop,” stuffing releases into the cubby holes on the wall for the journos and legislators who’d come to pick them up.
In the realm of event planning, Hailey Dawood is more than just a leader; she’s an innovator and a visionary. Winning Event Professional of the Year in 2023 was a career highlight and a moment of profound affirmation from her peers in the Canadian Special Events community. For Hailey, this accolade represented recognition and a renewed commitment to elevate the industry she loves.
For the last several months, we’ve witnessed historic events in the 2024 campaign for the country’s next President. We’ve been introduced to new candidates, messaging, and policy platforms and seen coverage of party conventions through every type of media platform. The sprint to November is at full speed. While it’s easy to get swept up in national storylines and policy proposals, we must not lose sight of what’s happening—or not happening—in our own backyards and ensure that we’re still reachin
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Olympia LePoint is an MPI keynote speaker at IMEX America in Las Vegas, Oct. 8-10. She’s been called the “New Einstein,” and People magazine named her a “Modern Day Hidden Figure.
California born and raised Kim Turner has dedicated her life to public safety, with experience on both sides of the radio. At just 19-years-old she began her public safety career as a dispatcher, before she completed her formal training and became a police officer. In the city of Inglewood, she worked as a patrol officer, field training officer, and detective assigned to the Child Abuse and Sex Crimes Unit.
There’s no shortage of confident futurists. Unfortunately, based on results, we’re not particularly good at predicting the future. Why is Predicting the Future Important? Predicting the future has become increasingly vital as the pace of change in human societies accelerates. Without accurate forecasts, the negative consequences of unforeseen challenges can escalate.
What Recruiters Should Consider When Hiring People with Hearing Disabilities The workplace is constantly evolving, so recruitment strategies must evolve to meet the ever-changing needs and demands of the job market. In light of ongoing digital transformation, a previous post highlights recruiting automation strategies companies and organizations can utilize for more productive and efficient talent acquisition.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
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