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Lime Venue Portfolio is set to spice up the conversation on sustainable food with an interactive Quiz Show session, Whats New in Food, at Micebook Expo 2025. Hosted by Jo Austin, Sales Director and Conference & Events Sustainability Lead for Compass Group UK&I, alongside Glenda Carlyle, Senior Sales Manager at SEC, this session promises a fresh, engaging take on the most pressing questions about sustainable food trends.
First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular.
The live events industry has faced monumental challenges over the past few years, but one critical issue has persisted for decades: the absence of a dedicated designation for our industry within the federal NAICS (North American Industry Classification System) code. This lack of representation has long hindered our ability to quantify our impact, advocate effectively, and access federal support.
Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market. The sprawling dual exhibit featured emerging technologies from 24 startups on one side and thought leadership programming on the other.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Blenheim Palace is setting a benchmark for sustainable tourism and conservation, becoming a destination of choice for the conscious traveller. Through its many initiatives, Britains Greatest Palace, is preserving its rich heritage whilst taking steps to ensure a sustainable future for the Estate. With the themes of conservation, preservation, and restoration, Blenheim Palace has implemented various practices across the wider Estate, including reducing waste, promoting renewable energy, and foste
When youre an innovative company, how do you stand out among other equally innovative companies? Walking the exhibit halls of Las Vegas Convention Center during CES 2025, held Jan. 7-10, might give meeting professionals a few ideas about how to create engaging activations that have lasting effects. On the lookout for booths where attendees congregated most, they seemed to have two things going for them: attendee involvement and products in action.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
When youre an innovative company, how do you stand out among other equally innovative companies? Walking the exhibit halls of Las Vegas Convention Center during CES 2025, held Jan. 7-10, might give meeting professionals a few ideas about how to create engaging activations that have lasting effects. On the lookout for booths where attendees congregated most, they seemed to have two things going for them: attendee involvement and products in action.
Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team. Fullard brings extensive industry expertise to Identity, having most recently served as Associate Director of News and Content at Davies Tanner, where he played a key role in developing policy for the UK events industry through The Business of Events, an independent think tank f
Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look thats part insight, part hilarity, part valiant attempt at not smashing into any conference-goers, and 100 percent worth the watch.
Skift Take: Devastating wildfires in parts of Los Angeles forced the closure of tourist attractions and meeting venues. Multiple events have been postponed, and one convention center has been converted into an evacuation center.
The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did. The talk of the show this year, the experience at the Las Vegas Convention Center Silver Lot offered it all: theater, celebrities, experts, lounging, coffee, music, car displays, and drives, of course.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
How to help and what you need to know The most destructive wildfire in Los Angeles history began Tuesday in the coastal Pacific Palisades neighborhood. As of Thursday morning, over 27,000 acres have burned following the unprecedented growth of the Palisades wildfire as well as the cropping up of at least three other significant blazes: the Eaton fire, located in the Pasadena and Angeles National Forest areas; the Sunset Fire, located in the Hollywood Hills; and the Hurst fire, located in Sylmar.
For decades, buffets have been a favorite choice for events of all sizes. Their appeal lies in offering variety, convenience, and efficiency. Yet, with shifting health standards, changing customer expectations, and evolving event trends, the traditional buffet setup is due for a reinvention. How can catering professionals modernize buffets to meet todays demands and ensure they remain a compelling option?
How to help and what you need to know The most destructive wildfire in Los Angeles history began Tuesday in the coastal Pacific Palisades neighborhood. As of Thursday morning, over 27,000 acres have burned following the unprecedented growth of the Palisades fire as well as the cropping up of at least three other significant blazes: the Eaton fire, located in the Pasadena and Angeles National Forest areas; the Sunset Fire, located in the Hollywood Hills; and the Hurst fire, located in Sylmar.
Skift Take: As CES 2025 is underway in Las Vegas, some Chinese exhibitors encountered hurdles with U.S. visa denials, highlighting broader geopolitical tensions.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Elegant and Inspired Hotels to Elevate Connection From the beachfront of Florida, to the slopes of the Rockies, to the historic sites of Westchester County, meetings made to impress are just one booking away. Explore these new and renovated hotels to discover your next memory-making experience. For Florida-Fabulous Meetings Lobby, Renaissance Daytona Beach Oceanfront Hotel Renaissance Daytona Beach Oceanfront Hotel celebrates its grand opening.
Skift Take: As Saudi Arabia rapidly expands its meetings industry, Western companies are learning that success requires more than just signing contracts it demands a thoughtful and culturally aware approach to business relationships.
In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. Though these initiatives were designed for a mega event, many can be adapted to suit events of any size and across various industries. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?
Skift Take: As CES 2025 is underway in Las Vegas, some Chinese exhibitors encountered hurdles with U.S. visa denials, highlighting broader geopolitical tensions.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Any questions. The success of a trade show isnt just about attendee satisfaction; its also about creating an environment where exhibitors can thrive. Traditionally, this depends on your ability to attract qualified buyers and get them to engage with your exhibitors. After all, buyers are there to learn and simplify their sourcing and exhibitors are there to fill their sales pipelines.
Globus Events and Hannover Milano Fairs Shanghai the joint venture of Deutsche Messe and Fiera Milano in China have announced the establishment of DACF Exhibitions Shanghai Ltd. The new company, owned by both parties, will continue to organize DOMOTEX asia/CHINAFLOOR, the largest flooring exhibition in the Asia-Pacific region.
Creating a memorable event often hinges on how well venues for rent align with your chosen theme. Whether you’re planning a wedding, corporate gathering, or private celebration, customizing a rented hall ensures your vision comes to life. This guide explores how to collaborate with staff and vendors to incorporate personalized elements, from logo projections to themed centerpieces and even interactive installations.
Elegant and Inspired Hotels to Elevate Connection From the beachfront of Florida, to the slopes of the Rockies, to the historic sites of Westchester County, meetings made to impress are just one booking away. Explore these new and renovated hotels to discover your next memory-making experience. For Florida-Fabulous Meetings Lobby, Renaissance Daytona Beach Oceanfront Hotel Renaissance Daytona Beach Oceanfront Hotel celebrates its grand opening.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Lime Venue Portfolio is set to spice up the conversation on sustainable food with an interactive Quiz Show session, Whats New in Food, at Micebook Expo 2025.
The start of a New Year always brings an air of opportunitya chance to reset and refocus. While many associations concentrate on setting goals and objectives and launching new experiences and innovations for members, one area often overlooked is the website. Its basically a portal into your site. Your website is more than just a digital addressits a dynamic extension of your association and often the first impression you make with potential new members and for keeping existing ones up-to-date an
Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team.
The most successful training providers we work with at Arlo leave no stone unturned to make sure they’re doing everything possible to maximize their course bookings. This includes being proactive with how they market their courses, making the booking process as straightforward as possible, and offering learners multiple payment options and flexibility over their payment terms.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
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