Sun.Oct 20, 2024

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Inside Monster Energy’s Changing, High-Octane Exhibit Strategy at NACS 2024

Event Marketer

At this year’s convenience store trade show, NACS 2024 , Monster Energy decided to shift gears and rev up the excitement for its brand and sub-brands in an adrenaline-fueled experience that was all about loud, edgy and rebellious marketing, and the energy it brings to retailers. The perimeter of the 70-foot-by-80-foot booth was wrapped in a translucent LED header, with the content streaming on the inside rather than the outside.

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Oak View Group Names Renee' Browning New GM at Mobile's Arthur R. Outlaw Convention Center and Saenger Theatre

Exhibitor Magazine

MOBILE, AL – Oak View Group, operators of The Arthur R. Outlaw Mobile Convention Center and the Mobile Saenger Theatre, today names Renee’ Browning, a well-experienced industry veteran and a former.

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Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024

Event Marketer

The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. 24-26. The show is the place to see the latest tech in mining equipment and some huge pieces of equipment.

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Thousands of Manufacturing Professionals to Attend the 12th Annual Assembly Show This Week in Rosemont, IL

Exhibitor Magazine

ROSEMONT, IL � The ASSEMBLY Show, one of the most anticipated events in the manufacturing industry, returns this week to the Donald E. Stephens Conven.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Data The meetings and events industry is projected to flourish in 2025, with meeting professionals expressing confidence in its future and noting planned increases in meetings budgets, as revealed in the 14th Annual Global Meetings and Events Forecast by Amex GBT Meetings & Events.

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GES to be Acquired by Truelink Capital

Exhibitor Magazine

LAS VEGAS, NV and LOS ANGELES, CA, - GES, a leading provider in the global exhibition and event industry, announced today that its parent company, Vi.

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Wells Fargo Arena to be Renamed Casey's Center on July 1

Exhibitor Magazine

DES MOINES, IA � Polk County and Oak View Group, operators of Iowa Events Center, today announced a new 10-year naming rights partnership with Casey's.

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