Inside Monster Energy’s Changing, High-Octane Exhibit Strategy at NACS 2024
Event Marketer
OCTOBER 20, 2024
At this year’s convenience store trade show, NACS 2024 , Monster Energy decided to shift gears and rev up the excitement for its brand and sub-brands in an adrenaline-fueled experience that was all about loud, edgy and rebellious marketing, and the energy it brings to retailers. The perimeter of the 70-foot-by-80-foot booth was wrapped in a translucent LED header, with the content streaming on the inside rather than the outside.
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