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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover curly creations, mobile snack squads and life-size doll houses. THE L.A. BEAUTY COMMUNITY ‘BONDS’ AT OLAPLEX’S HOLLYWOOD LAUNCH PARTY Curls took center stage at Olaplex’s launch party for its Bond Shaper Curl Treatment products at NYA Studios in Hollywood, CA.
Proposed law may impact pricing, but it’s more complicated than that The city that doesn’t sleep should not mind having the number of its hotel rooms go down, but meeting profs will—and proposed licensing of hotels in New York City will hasten the drop, according to trade groups for the hotel industry. But that’s just one factor in a complex hotel environment in the city.
The Spice Girls Experience will take to the stage at Millennium Point this October to celebrate 30 years of ‘Girl Power.’ On 19 October, the group will perform the Spice Girls’ biggest hits at the award-winning events venue and recreate the magic and energy of one of the most exciting eras for pop music in the UK. To get the party started, guests will be treated to a complimentary cocktail on arrival, and a chance to strut their stuff on the dance floor, where the venue’s
Religious meetings are a small, fascinating subset of the meeting industry. I learned about them when I presented at The Religious Conference Management Association annual conference in 2014, and I’ve written about what meeting designers can learn from religious services. However there isn’t much academic research into event management, so I was happy to discover Ruth Dowson and Daniel H.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Rhubarb Hospitality Collection (RHC) has acquired The Brewery, one of London’s leading large scale event venues. RHC’s investment in this landmark events venue expands the firm’s footprint in UK venues and brings its total employees to over 2500. RHC has continued to grow rapidly since its acquisition by Oak View Group (OVG) in 2023, which represented the biggest UK hospitality deal in decades.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
The high-profile Ministers’ Summit at World Travel Market in association with UN Tourism and WTTC will see more than 50 tourism dignitaries and leaders from across the globe debate the potential for Artificial Intelligence (AI) and emerging technologies to transform the tourism industry. With an increasing demand for innovative solutions that can revolutionize how we experience and interact with destinations, the industry is on the brink of profound change as a result of technological advancemen
It is THE global event—the Olympic Games! This year, Paris gave event planners a striking template for creating innovative and engaging experiences. While many of us won’t find ourselves managing the biggest event on Earth anytime soon, there’s a lot to learn from how the Olympics set themselves up for success and handled a few unexpected challenges.
On 4th July 2024, the Labour party won a landslide victory in the UK General Election – for the first time in over 14 years – with a solid majority of over 174 seats. The country’s newly appointed Prime Minister, Sir Keir Starmer, made multiple references to both the tourism and events sector leading up to and during the election, specifically sporting events such as the UEFA European Football Championship, ICC Women’s T20 World Cup and the Invictus Games.
The InterContinental Berlin , a landmark hotel in the city, has been a symbol of luxury since it opened in 1958 and joined the InterContinental Hotel Group in 1978. InterContinental Berlin has consistently renovated itself to stay current and uphold its reputation as a modern and luxurious hotel. The recent renovation of InterContinental Berlin perfectly captures the new concept of ‘Luxury of Space’ for meetings and events.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Many may be in the midst of a heatwave, but the time to start planning your holiday gatherings is now. Carrie Davenport, lead event manager for Altria and host of the podcast Like an #EventBoss, and Jaki Baskow, CEO of Las Vegas Speakers Bureau and Baskow Talent, share their ideas for holiday gatherings. “You want your holiday party to be light, fun, and interactive as you want people to want to go,” says Davenport Key Points Start With the Date The first place to start is by determining the dat
NEW YORK - Inc. revealed today that Interactive Entertainment Group Inc. ranks No. 3,071 on the 2024 Inc. 5000, its annual list of the fastest-growing.
ColorCraft, an Orlando-based trade show exhibit design and fabrication company, is excited to announce the addition of Tim Blaise as Division Presiden.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In the world of exhibitions and trade shows, the focus often gravitates toward impressive exhibits, captivating speakers, and innovative themes. However, the true unsung heroes of any successful event are the professional exhibition staff working diligently behind the scenes.
I signed up for MPI Potomac’s Global Meetings Industry Day (GMID) program, and, once I was on site, pretty quickly realized that the organization would be a great asset for my early-career development.
The Event Technology Awards (ETA) are proud to announce Photobot.co as the official photo partner for this year’s prestigious event. Renowned for celebrating excellence and innovation in the event technology sector, the Event Technology Awards will be enriched by Photobot.co’s cutting-edge photography solutions, ensuring a memorable experience for all attendees.
Rhubarb Hospitality Collection (RHC) has acquired The Brewery, one of London’s leading large scale event venues. RHC’s investment in this landmark events venue expands the firm’s footprint in UK venues and brings its total employees to over 2500.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Seven festival-goers required hospital treatment following a crowd collapse at Boardmasters music festival. The incident happened at The Point Stage at the festival in Newquay, Cornwall, on Friday 9 August.
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