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The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. 14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike.
Butlins has announced the appointment of Ervina Kiezaite as the new National Sales Manager for Conferences & Events. With over 12 years of experience in sales, events, and marketing, Ervina is set to lead the continued growth of Butlins Conference & Events across its three resorts in Bognor Regis, Skegness, and Minehead. Ervina joins Butlins from Clermont Hotel Group, where she successfully worked in Sales and Marketing for more than four years.Her wealth of expertise in delivering high-
Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. 10-12 to the Las Vegas Convention Center. These shows are all about a unique blend of vibe and business. While there are usually no complicated, multi-storied exhibits on the show floor, brands here excel at catching the buyers attention and getting them in the order-writing groove.
Wherever you go, these new and renovated hotels offer the sense of place youre looking for. Three unique destinations, each with their own charm. Three new and renovated hotels, ideal for small to mid-size meetings and committed to bringing that destination to life. From The Biggest Little City to the Atlantic Ocean, and a historic gem in-between, your next meeting destination awaits.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The UKs largest charitable social enterprise leisure provider – GLL – will add Westminster Boating Base to its portfolio of unique and first class event venues when it takes on management and operations on behalf of the Westminster Boating Base charity from 1 March 2025, following an agreement struck with the charitys trustees. Nestled on the banks of the River Thames, Westminster Boating Base boasts one of Londons most distinctive event venues, offering unparalleled riverside views
Skift Take: There are many sources where you can find contractors to help with everything from registration to on-site assistance. You don't have to go it alone.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Skift Take: There are many sources where you can find contractors to help with everything from registration to on-site assistance. You don't have to go it alone.
The name might be new, but the expertise isnt. Match My Venue, previously operating under The Events Consultant, has now launched as a standalone brand, dedicated solely to helping businesses and event planners find the perfect venue. The rebrand reflects the rapid growth of its venue-finding service, which had outgrown its place within The Events Consultant.
Gamification refers to the use of game-like elements and dynamics in non-playful contexts to enhance motivation and engagement. Specifically, gamification in events aims to transform the attendee experience, making it more interactive and memorable. Integrating game mechanics promotes greater participation and fosters deeper connections between attendees and presented content.
PLASA Focus Leeds returns to the Royal Armouries on 13-14 May 2025, bringing together the latest innovations and the brightest minds in live events, installation, and entertainment technology. The show will celebrate the people behind the industry, providing a unique platform for learning, networking, and hands-on exploration of cutting-edge technology.
Stova, a leader in end-to-end event technology, has been recognized for its excellence, securing two prestigious badges in G2s Winter 2025 Reports: Highest User Adoption in Small Business and Best Estimated ROI for Mid-Market. These accolades underscore Stovas ongoing commitment to delivering intuitive, high-impact solutions that empower event professionals worldwide.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
TL;DR: Learn the benefits of the right college job fair giveaways. 10 swag giveaway ideas to attract students to your college job fair event booth. If you look around a typical college job fair, you’ll often find tables overflowing with the same generic items, most of which are likely to be trashed soon after the event ends. To stand out from the crowd, consider taking a different approach toward your college fair booth by choosing the kind of job fair swag college students will use.
Skift Take: While others chase instant booking, Hivr's AI voice agent is tackling a current pain point in booking meetings: endless back-and-forth emails and calls.
When planning an expo, finding the right venue is crucial to ensuring a successful event for both exhibitors and attendees. Located in sunny Fort Myers, Florida, the Suncoast Credit Union Arena at Florida SouthWestern State College (FSW) offers an ideal space for hosting expos of all sizes. From its state-of-the-art facilities to its convenient location, this arena is designed to accommodate the unique needs of expo organizers and attendees alike.
The key difference between LMSs and other online training platforms that are well-suited to creating, delivering, and selling online courses is that LMSs, in particular, need to contain features that help userswhether they are businesses that rely on selling courses as their main income stream, or individual creatorssell and monetize their courses. Many LMS platforms, though, can lack these features, and are set up more for internal training or educational institutions, often falling short in ke
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
TL;DR: Learn the benefits of the right college job fair giveaways. 10 swag giveaway ideas to attract students to your college job fair event booth. If you look around a typical college job fair, you’ll often find tables overflowing with the same generic items, most of which are likely to be trashed soon after the event ends. To stand out from the crowd, consider taking a different approach toward your college fair booth by choosing the kind of job fair swag college students will use.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
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