Event Marketer
MARCH 11, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue. Your presence is required in New York City from March 14 to 15.
Prestige Events Magazine
MARCH 11, 2024
Laura Robinson joins event:decisions growing team as Head of Sustainable Event Operations from her role as Head of Events and Marketing at the Royal College of Physicians. Matt Grey from event:decision said of the appointment, “Laura’s knowledge and experience in both sustainability and events will be invaluable to event:decision as the business continues to scale in both proposition and geography.
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Event Marketer
MARCH 11, 2024
The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Brands are peppered across the city this week, with some activating as official sponsors, and others in town to reap the benefits of engaging a massive audience of creatives and techies.
Prestige Events Magazine
MARCH 11, 2024
London Stadium Meetings & Events team would like to welcome you to their venue showcase on the 27th March between 5-8pm. Located in the heart of Queen Elizabeth Olympic Park, you will be able to explore the unique and versatile event spaces boasting views of the city, as well as the famous stadium and pitch home to West Ham United FC and sell-out concerts and events.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Conferences that Work
MARCH 11, 2024
In the last two weeks, eXTwitter has become increasingly desperate to show you ads. Here’s what Elon did—and how to avoid ads completely. We know eXTwitter was losing money before Elon bought it in late 2022 and took it private. Forbes reports that usage of ExTwitter dropped 30% in 2023. And though we no longer have public information on profitability, eXTwitter’s revenue shows a continued decline.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Smart Meetings
MARCH 11, 2024
What to expect at Business Events Industry Week 2024 The meetings and events industry calendar is a crowded place, filled with must-attend association conferences, regional gatherings and our own projects, especially in the summer and fall. One that has been distinguishing itself since it started four years ago is Business Events Industry Week ( BEIW ).
EventMB
MARCH 11, 2024
Skift Take: Associations are at a critical crossroads in redefining their value to members. Thomas Reiser shares his blueprint for revitalizing the relevance of medical societies in the post-pandemic era.
Prestige Events Magazine
MARCH 11, 2024
• M ajor new proprietary technology product developed in-house by Strata • Sherbet set to disrupt traditional rewards and recognition market • Strata continues growth through innovation and product development Strata, the award-winning brand experience agency, has designed and developed a bespoke rewards and recognition platform. Called Sherbet, the proprietary technology product has been developed by Strata’s in-house team of experts who have a deep understanding of product innovation and the a
PCMA Convene
MARCH 11, 2024
At PCMA Convening Leaders 20204 in San Diego, Ten Fifty Entertainment’s Austin Whitney led an immersive tour to show event professionals what makes an event or venue accessible when it comes to mobility needs. (Whatever Media Group) When a car accident at 18 left Austin Whitney with a permanent spinal cord injury, the idea of living out the rest of his life in a wheelchair left him feeling “hopeless.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Prestige Events Magazine
MARCH 11, 2024
Live events and experiential experts TRO has launched an interactive exhibition for its valued client, Just Eat Takeaway.com. Over the past four months, TRO has been busy developing the ‘Just Eat Neighbourhood’ concept, aimed at bringing together the client’s global B2B marketplace and dynamic partner service offering under one roof. The new concept will be launched at the Internorga trade fair, taking place in Hamburg from 8 – 12 March.
Event Industry News
MARCH 11, 2024
On Wednesday, March 6th, event professionals congregated at the exquisite BMA House in London for the highly anticipated Sustainable Breakfast Briefing. Against the backdrop of this elegant venue, attendees engaged in discussions centred around sustainability in events, with a particular focus on Environmental, Social, and Governance (ESG) considerations.
ePly
MARCH 11, 2024
Planning a successful corporate entertainment event is about more than simply gathering people together in one place for a common purpose. It’s about creating something legendary that really resonates with your attendees, keeps people talking about it for a long time to come, and helps you reach your business goals. A knack for planning and executing amazing corporate events can help you raise funds and generate interest in what your company does.
Event Industry News
MARCH 11, 2024
BCD Meetings & Events (BCD M&E), a leading global meetings and events agency, has partnered with the MPI UK & Ireland Chapter on the Vanessa Cotton Scholarship.
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SevenEvents
MARCH 11, 2024
trends in museum corporate events can vary depending on location, industry, and the specific preferences of organizers and attendees. some general trends in museum corporate events includes: immersive experiences: organizers seek to create unique and immersive experiences using technology such as augmented reality (ar) or virtual reality (vr) to highlight the connection between the brand and the museum’s history. versatile spaces: museums that offer flexible and versatile spaces for corpor
Event Industry News
MARCH 11, 2024
Located conveniently within easy reach of both the vibrant City of Liverpool and the extensive motorway network, Aintree Racecourse offers a stimulating and accessible environment perfect for hosting events. Whether indoors or amidst our lush green parkland, Aintree provides a versatile backdrop that caters to a variety of occasions.
Special Events
MARCH 11, 2024
Reflections on leadership by WIPA Past President Meghan Ely
Milestone Events Group
MARCH 11, 2024
It’s still a ways off, but as 2025 approaches, lovebirds and wine enthusiasts eagerly await the unveiling of the best dates to tie the knot amidst the picturesque vineyards of wine country. The first question, of course, is the question of who to marry. But the next question on everyone’s lips is: “When is wedding season at its most magical in these grape-laden landscapes?
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Sendo
MARCH 11, 2024
Are you a die-hard Swiftie looking to celebrate your birthday in style? Look no further! A Taylor Swift-themed birthday party is the perfect way to shake off another year and embrace your love for the queen of pop. Whether you’re turning 13 or 30, there’s something magical about bringing Taylor’s music and style to life. Here are some ideas to make your Taylor Swift-themed birthday party unforgettable: Swift Themed Birthday Invitation Set the tone for your birthday party with a
InGo
MARCH 11, 2024
Today, we are thrilled to announce our partnership with Shepard, an event production company with over a century of experience. This collaboration marks a significant milestone for us and the event industry overall and will elevate experiences to new heights. Shepard, with its rich legacy dating back to 1905, has been a stalwart in event production, specializing in corporate events, trade shows, conferences, and exhibits.
Milestone Events Group
MARCH 11, 2024
It’s still a ways off, but as 2025 approaches, lovebirds and wine enthusiasts eagerly await the unveiling of the best dates to tie the knot amidst the picturesque vineyards of wine country. The first question, of course, is the question of who to marry. But the next question on everyone’s lips is: “When is wedding season at its most magical in these grape-laden landscapes?
Master the Event
MARCH 11, 2024
When it comes to meeting and event planning it is imperative to keep up with all things current and on trend. The planning industry is in a constant state of transformation and countless tweaks, changes and variations are the norm as the business of meeting and event planning repeatedly reinvents itself. Just look at technology and fashion, if you blink twice you’ve missed something and it’s a whole new ball game.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Click & Pledge
MARCH 11, 2024
Project Ocean Santa Cruz: Part 2 – A Place to Grow Old Déjà vu Project Ocean had us retracing our steps back to Santa Cruz near the end of our first week of West Coast production, this time to catch Save The Waves Coalition to film their first ever summit. Before we go further, I have to give a big shoutout to the eight nonprofits we filmed with up and down the California and Washington coasts, as coordinating with that many schedules in a 12-day window is not an easy feat.
Master the Event
MARCH 11, 2024
When knee deep into winter I am always looking for signs that spring is on the way; an unusually warm day, the groundhog and his shadow or Easter just around the corner. In my mind when Easter arrives so does spring and is a perfect time to start holiday party planning. While Easter is a religious holiday for some, for others it’s all about traditions and family.
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