Event Marketers’ Power Tools: TikTok, Reels, YouTube
MeetingsNet
FEBRUARY 23, 2024
Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.
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