G2Planet
AUGUST 13, 2018
Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.
Gallus Events
AUGUST 7, 2018
In this post I will cover the exhibition fundamentals that should underpin every exhibition. . I recently wrote a post for Exhibition News in which I said that adding an exhibition to a conference can add value AND increase profit. As well as encouraging event organisers to consider running an exhibition alongside a conference I gave some ideas on how to do this successfully.
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Conferences that Work
AUGUST 27, 2018
An embarrassing incident I was hanging out at the Marlboro South Pond Regatta , a whimsical affair where local sailors of all stripes and abilities casually “race” around a few buoys in the lake, sometimes stopping to chat mid-race with each other or watch our beautiful loons. (They carry their babies on their backs — see photo!) A man passed, and our eyes met for a moment. “Have I met him before?
Connect Your Meetings
AUGUST 20, 2018
Jim Spellos, president of Meeting U. , is a technology guru when it comes to what’s new, trending and obsolete. He is also a great resource for conference attendees, as he delivers more than 150 seminars annually to share his expertise. He will be speaking at Connect in Salt Lake City, Aug, 23-25. As technology continues to push the envelope of what is capable in the meetings and events industry (hello, chatbots ) it is important that planners stay in the loop, being innovators or early adopters
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GEVME
AUGUST 13, 2018
Just as nourishing food is a part of a healthy lifestyle, food is also an integral element of a healthy event atmosphere. According to Market Research , event planners are seeing a rise in demand for customised catering both in corporate and household settings. By 2021 the contract catering market is expected to grow at an annual rate of 4%. The expansion of catering services isn’t a result of people eating more or events growing bigger.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Meeting Application
AUGUST 9, 2018
How do you feel about making speeches or presentations? I’m sure that all of us have had this pleasure or will have an opportunity (or a duty) to make a speech in the future. Do you remember the crowd or were there only a few listeners interested in the lecture topic? Maybe they were bored? Never mind the obligation or joy it was for you, never mind whether the audience was enthusiastic about your speech…you can always make your next presentation more impressive and unforgettable!
SmartMeetings
AUGUST 13, 2018
A big-picture approach and the right templates generate the most useful results. Last month , we addressed how planners can become more hands-on in content creation and speaker preparation. But the only way to prove to executive stakeholders the value the planner added is by effectively measuring the business benefit of that event’s formal and informal sessions.
Conferences that Work
AUGUST 6, 2018
Ah, the ubiquitous conference one-hour lecture. How do I hate thee? Let me count the ways. Actually I don’t need to do that since Donald Bligh listed them all in his classic book What’s The Use Of Lectures? , first published in 1972 ! Rather than reiterate the shortcomings of broadcast-style teaching, I’ll go positive and describe three superior alternatives to sitting through an expert’s non-stop utterances.
Plan Your Meetings
AUGUST 6, 2018
Meeting and event professionals can no longer wholly rely on satisfaction measurements to justify spend, and as they seek to determine the true business value that their meetings drive, they are finding the added benefit of heightened roles within their organizations. Indeed, proving the value of their meetings has, in turn, proven the value of their roles as experience designers, strategists and internal consultants.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
GEVME
AUGUST 6, 2018
Analytics is a gold mine of valuable insights about an event. Whether you want to analyse expectations before the event or tap into post-event feedback, targeted surveys can do the research for you. While it’s easy to measure the financial impact, event planners don’t always manage to analyse the experiences. The main point of using surveys is to capture the details of how specific event experiences worked, should have worked, or haven’t worked for your audience.
Eventinterface
AUGUST 20, 2018
Chicken dinners and cheesecake are unfashionable, especially in event world. Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. Today we share some of the top food and beverage trends shared by planners, venues and caterers around the country. Stacy Goldberg, MPH, RN, BSN, CEO and Founder of Savorfull sees some of the following trends in the requests she received from businesses and conferences: Intere
Hubilo Blog
AUGUST 14, 2018
Though event technology has now been around for a while, newer and newer advancements in the field keep fascinating event profs across the world. The newer technology that is coming up is filled with capabilities of further enhancing attendee-experience and is making the job of event organisers easier by providing a quicker and more efficient virtual alternative for simpler manual jobs.
Eventory
AUGUST 7, 2018
Reading Time: 7 minutes For one reason or another event arrangement is an activity that involves a lot of resources. So it is necessary to optimize this process. An app which serves as a conference guide makes event planning more pleasant and effective. This is important for masterminds and attendees alike. Why you should bother with a conference map and other facilities for attendees.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Conferences that Work
AUGUST 13, 2018
After watching Hannah Gadsby ‘s stunning show Nanette — which I highly recommend — here’s a small piece worth sharing. Gadsby starts with Vincent Van Gogh, looking at how we’ve come to lionize the idea of misunderstood genius. “Born ahead of his time,” she says. “What a load of s**t. Nobody is born ahead of their time—it’s impossible.” — Annaliese Griffin , Hannah Gadsby rewrites the way we tell jokes in “Nanette” Do you ever feel that the world isn’t ready for wh
Plan Your Meetings
AUGUST 7, 2018
It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events.
GEVME
AUGUST 6, 2018
If there’s one type of event that can deliver real business profits for all participants, it’s definitely a vendor show. Bringing salespeople, companies, and organisations together, vendor events are all about targeted connection building. Not only do such events help companies find new leads but they also foster growth within the industry through experience sharing.
EventMB
AUGUST 16, 2018
This is a sponsored post by GES. More information about Event Manager Blog’s sponsored posts. There’s good reason why the position of event planner is consistently named to the top ten most stressful jobs each year. There are so many moving parts, demands, and unexpected complications that can arise. And through it all you not only have […]. The post How to Be More Productive on Event Days by GES appeared first on [link].
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Eventinterface
AUGUST 21, 2018
Event communication is the subject of our latest Event TALK episode. Los Angeles-based Gretchen Hydo, Keynote Speaker, Life and Business Coach, shares her top tips for meeting and event professionals on how to best communicate. Listen to host Al Wynant and guest Gretchen Hydo discuss the following: Top tips for sharing the story of an event effectively.
Eventory
AUGUST 14, 2018
Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Even though it is still a young, developing field its understanding is already often a misconception. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.
Endless Events
AUGUST 15, 2018
As you know, conferences are the bread and butter of event planners. You plan so many conferences of a similar nature each year that it can be easy to get stale. But, just because conferences have a heavy business-focus, doesn’t mean they need to be (or should be) lifeless! Even on a small budget, there are simple ways to get the most out of conference staging ideas.
Gallus Events
AUGUST 20, 2018
Probably every event manager has been asked to run an event with much less lead in time than they would ideally like. Running a short notice event is just one of the many scenarios we event professionals have to cope with. I remember being asked to run a series of regional roadshow events in response to a Government Green Paper. I had six weeks to organise twelve events!
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
GEVME
AUGUST 15, 2018
Even though the current trends of AI, RFID, face recognition, and live streaming are imposing huge pressure on event professionals, it’s fair to say their lives are much easier today. Only a decade ago, an event planner would have to possess a solid knowledge of HTML, CSS, and Photoshop to create a functional event website. The introduction of easy-to-use website builders with pre-made templates changed everything.
EventTechBrief
AUGUST 13, 2018
By Michelle Bruno. Exhibition organizers don’t know as much about attendees as they could. What they do know, they don’t leverage as well as they should. Tracking the attendee journey for most is usually an exercise in assumptions, rather than proof that engagement occurred. And although multiple technologies can digitize attendee behaviors and preferences, few organizations can combine the data into a single attendee record.
Cvent: Event Marketing
AUGUST 9, 2018
Creating an event strategy isn’t easy. Even if you have unlimited resources, it’s a challenge to choose the right kind of events to plan, while maintaining a consistent brand and finding the right content. Company Goals. Strategic event planning starts with identifying organizational goals and using the power of live events to reach those goals. There’s almost nothing that happens in a company that shouldn’t tie back to the company mission.
Eventory
AUGUST 28, 2018
Events are meetings which have an exceptionally high level of professionalism. Though too much formality may create monotony. This explains the rising popularity of measuring audience interaction. This article discusses various measurement tools and provides a glimpse into their impact on the performance and strategy of your organization. The significance of audience response from different points of view.
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a2z Innovation Insider
AUGUST 6, 2018
6 minute read. Written by: Jax Kott , Digital Media Marketing Assistant, a2z, Inc. . To give you a little background about me. I played Division I softball for Rutgers University (that’s in New Jersey) so it’s safe to say that the sport plays a huge role in my life. So much so that I consistently find myself relating almost everything and anything back to softball.
Smart Meetings
AUGUST 27, 2018
Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Before starting, it’s worth asking the following questions: Will the event make it easy to facilitate introductions? Will there be enough engaging activities?
GEVME
AUGUST 9, 2018
The events industry is a fascinating thing. From spectacular awards shows to high-tech conferences, sponsors have a large choice of events that they can invest in, so setting your sponsorship proposal apart from the others is a key to success. Just as in any sphere of life, deal-making isn’t primarily about what you have on offer but rather about how you communicate this offer.
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