G2Planet
AUGUST 13, 2018
Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.
Eventmobi
AUGUST 16, 2018
*The following post has been written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Gallus Events
AUGUST 7, 2018
In this post I will cover the exhibition fundamentals that should underpin every exhibition. . I recently wrote a post for Exhibition News in which I said that adding an exhibition to a conference can add value AND increase profit. As well as encouraging event organisers to consider running an exhibition alongside a conference I gave some ideas on how to do this successfully.
Conferences that Work
AUGUST 27, 2018
An embarrassing incident I was hanging out at the Marlboro South Pond Regatta , a whimsical affair where local sailors of all stripes and abilities casually “race” around a few buoys in the lake, sometimes stopping to chat mid-race with each other or watch our beautiful loons. (They carry their babies on their backs — see photo!) A man passed, and our eyes met for a moment. “Have I met him before?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Smart Meetings
AUGUST 27, 2018
Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Before starting, it’s worth asking the following questions: Will the event make it easy to facilitate introductions? Will there be enough engaging activities?
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
AUGUST 16, 2018
This is a sponsored post by GES. More information about Event Manager Blog’s sponsored posts. There’s good reason why the position of event planner is consistently named to the top ten most stressful jobs each year. There are so many moving parts, demands, and unexpected complications that can arise. And through it all you not only have […]. The post How to Be More Productive on Event Days by GES appeared first on [link].
Eventinterface
AUGUST 20, 2018
Chicken dinners and cheesecake are unfashionable, especially in event world. Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. Today we share some of the top food and beverage trends shared by planners, venues and caterers around the country. Stacy Goldberg, MPH, RN, BSN, CEO and Founder of Savorfull sees some of the following trends in the requests she received from businesses and conferences: Intere
Eventmobi
AUGUST 30, 2018
The challenge to keep attendees engaged at your events has never been greater. Decreasing attention spans, intensified vendor competition, and heightened attendee demands to be wowed are putting the pressure on event planners. In order to make sure your events are educational, meaningful, motivational, interesting, and above all, on budget. Which leads us to event experience design – the event planner’s new best friend.
Conferences that Work
AUGUST 6, 2018
Ah, the ubiquitous conference one-hour lecture. How do I hate thee? Let me count the ways. Actually I don’t need to do that since Donald Bligh listed them all in his classic book What’s The Use Of Lectures? , first published in 1972 ! Rather than reiterate the shortcomings of broadcast-style teaching, I’ll go positive and describe three superior alternatives to sitting through an expert’s non-stop utterances.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Smart Meetings
AUGUST 30, 2018
Food and beverage costs are increasingly taking a bigger slice of the meeting budget. Patrick Berwald, vice president of food and beverage for Benchmark Global Hospitality , offered some, ahem, food for thought about F&B for small meetings. What are some of the reasons for the increase in F&B cost? Cost of product and changes in commodity pricing have impacted food pricing.
GEVME
AUGUST 6, 2018
Analytics is a gold mine of valuable insights about an event. Whether you want to analyse expectations before the event or tap into post-event feedback, targeted surveys can do the research for you. While it’s easy to measure the financial impact, event planners don’t always manage to analyse the experiences. The main point of using surveys is to capture the details of how specific event experiences worked, should have worked, or haven’t worked for your audience.
EventMB
AUGUST 14, 2018
Want to increase the attention your event invitation emails are getting? If your audience isn’t seeing them, your attendance will suffer. This guide is designed to help inspire you with 101 awesome designs plus, how to create email invitations, tips on sending and creative ideas to improve RSVP rates, click-throughs, and time spent viewing the […].
Eventinterface
AUGUST 21, 2018
Event communication is the subject of our latest Event TALK episode. Los Angeles-based Gretchen Hydo, Keynote Speaker, Life and Business Coach, shares her top tips for meeting and event professionals on how to best communicate. Listen to host Al Wynant and guest Gretchen Hydo discuss the following: Top tips for sharing the story of an event effectively.
Advertisement
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Gallus Events
AUGUST 20, 2018
Probably every event manager has been asked to run an event with much less lead in time than they would ideally like. Running a short notice event is just one of the many scenarios we event professionals have to cope with. I remember being asked to run a series of regional roadshow events in response to a Government Green Paper. I had six weeks to organise twelve events!
Conferences that Work
AUGUST 13, 2018
After watching Hannah Gadsby ‘s stunning show Nanette — which I highly recommend — here’s a small piece worth sharing. Gadsby starts with Vincent Van Gogh, looking at how we’ve come to lionize the idea of misunderstood genius. “Born ahead of his time,” she says. “What a load of s**t. Nobody is born ahead of their time—it’s impossible.” — Annaliese Griffin , Hannah Gadsby rewrites the way we tell jokes in “Nanette” Do you ever feel that the world isn’t ready for wh
Smart Meetings
AUGUST 30, 2018
Jeff Bezos of Amazon banned the PowerPoint. It’s a bold move, especially when it is the standard. But going through photos, graphs and data can be, well…boring. Meetings are difficult enough, let alone meetings that revolve around clicking slide after slide. Consider pulling a Bezos, or at the least, incorporating something unique to keep morale and spirits high. 1.
GEVME
AUGUST 30, 2018
A few years ago, the owners of a flash sale site, Doggyloot , discovered that there is a correlation between the type of dog and the purchasing behaviour of its owner. To test their theory, Doggyloot decided to start segmenting their existing clients based on the age and size of the dogs that they owned. They asked people to fill in a quick survey, asking them about their dogs’ birthdays and sizes.
Advertisement
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventTechBrief
AUGUST 13, 2018
By Michelle Bruno. Exhibition organizers don’t know as much about attendees as they could. What they do know, they don’t leverage as well as they should. Tracking the attendee journey for most is usually an exercise in assumptions, rather than proof that engagement occurred. And although multiple technologies can digitize attendee behaviors and preferences, few organizations can combine the data into a single attendee record.
BizBash
AUGUST 9, 2018
Typically, centerpieces and tabletops are a chance for event and floral designers to create eye-catching displays of lush flowers and.
EventMB
AUGUST 7, 2018
A well-designed event flyer is critical to your event’s success. Even the best event out there requires marketing components that will get people excited about it. We’ve put together this comprehensive guide covering everything you need to know about event flyer design for event professionals. You’ll learn about how color affects mood and perception, how […].
Eventmobi
AUGUST 20, 2018
Gamification is one of my favorite features within the EventMobi platform. It allows you to create impactful games that facilitate real life actions. You can virtually create any game to achieve any event goal — it just takes a bit of creativity and know-how. Learning from the successes and mistakes of other event planners is always a great way to get started.
Advertisement
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Smart Meetings
AUGUST 31, 2018
Distractions—a constant in the workplace, a thorn in a boss’ side, the enemy of the common employee. While a few workers may be able to power through for eight hours, with only a short lunch break and a phone in their bag all day, distractions are inevitable. A text comes in. You check social media. Your G-chat is beeping. While many claim to jump from task to task without distractions affecting work, it’s very difficult.
GEVME
AUGUST 6, 2018
If there’s one type of event that can deliver real business profits for all participants, it’s definitely a vendor show. Bringing salespeople, companies, and organisations together, vendor events are all about targeted connection building. Not only do such events help companies find new leads but they also foster growth within the industry through experience sharing.
Conferences that Work
AUGUST 20, 2018
If I could completely avoid flying American Airlines I would. Not because of the airline’s mediocre rankings in on-time arrivals, lost baggage, fees, and customer satisfaction. After all, there are some airlines that are even worse (Spirit, I’m looking at you ). No, it’s their infuriating habit of pitching credit cards to passengers on every flight.
BizBash
AUGUST 15, 2018
As a leading supplier of customized badges and exclusive event products, pc/nametag Inc. works with planners to make their jobs.
Advertisement
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
EventMB
AUGUST 22, 2018
In an unprecedented push, the event industry seems to have found consensus. Planning events is not enough; attendees, sponsors and stakeholders want experiences. We all seem to get what that means, but how do we translate such an important concept to practice? We bring you one of the most complete guides to kickstart your transition […]. The post How to Design Experiences in 2018 [Free Report] by EventMB Team appeared first on [link].
Eventmobi
AUGUST 9, 2018
When speaking with many of our clients about their event goals and objectives, a common theme that often comes up (especially for incentive trips, retreats and client or partner recognition events) is how to create a high-touch, personalized attendee experience. This often includes organized transportation, customized excursions, and room-drops, just to name a few examples.
Smart Meetings
AUGUST 17, 2018
Jacksonville Convention Center. Proposals have been approved and dreams have been shattered on the convention center circuit. Some cities have celebrated ground breakings, topping outs and ribbon cuttings. Others are going to have to wait a bit longer for the shovel to turn the soil as expansion projects are put on the backburner. Let’s take a look at some of the major convention center news in the United States, Europe and Down Under.
Expert insights. Personalized for you.
119 
Let's personalize your content