G2Planet
AUGUST 13, 2018
Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.
Eventmobi
AUGUST 16, 2018
*The following post has been written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason.
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Gallus Events
AUGUST 7, 2018
In this post I will cover the exhibition fundamentals that should underpin every exhibition. . I recently wrote a post for Exhibition News in which I said that adding an exhibition to a conference can add value AND increase profit. As well as encouraging event organisers to consider running an exhibition alongside a conference I gave some ideas on how to do this successfully.
Conferences that Work
AUGUST 27, 2018
An embarrassing incident I was hanging out at the Marlboro South Pond Regatta , a whimsical affair where local sailors of all stripes and abilities casually “race” around a few buoys in the lake, sometimes stopping to chat mid-race with each other or watch our beautiful loons. (They carry their babies on their backs — see photo!) A man passed, and our eyes met for a moment. “Have I met him before?
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GEVME
AUGUST 13, 2018
Just as nourishing food is a part of a healthy lifestyle, food is also an integral element of a healthy event atmosphere. According to Market Research , event planners are seeing a rise in demand for customised catering both in corporate and household settings. By 2021 the contract catering market is expected to grow at an annual rate of 4%. The expansion of catering services isn’t a result of people eating more or events growing bigger.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Eventinterface
AUGUST 20, 2018
Chicken dinners and cheesecake are unfashionable, especially in event world. Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. Today we share some of the top food and beverage trends shared by planners, venues and caterers around the country. Stacy Goldberg, MPH, RN, BSN, CEO and Founder of Savorfull sees some of the following trends in the requests she received from businesses and conferences: Intere
Eventmobi
AUGUST 30, 2018
The challenge to keep attendees engaged at your events has never been greater. Decreasing attention spans, intensified vendor competition, and heightened attendee demands to be wowed are putting the pressure on event planners. In order to make sure your events are educational, meaningful, motivational, interesting, and above all, on budget. Which leads us to event experience design – the event planner’s new best friend.
Gallus Events
AUGUST 20, 2018
Probably every event manager has been asked to run an event with much less lead in time than they would ideally like. Running a short notice event is just one of the many scenarios we event professionals have to cope with. I remember being asked to run a series of regional roadshow events in response to a Government Green Paper. I had six weeks to organise twelve events!
Conferences that Work
AUGUST 6, 2018
Ah, the ubiquitous conference one-hour lecture. How do I hate thee? Let me count the ways. Actually I don’t need to do that since Donald Bligh listed them all in his classic book What’s The Use Of Lectures? , first published in 1972 ! Rather than reiterate the shortcomings of broadcast-style teaching, I’ll go positive and describe three superior alternatives to sitting through an expert’s non-stop utterances.
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GEVME
AUGUST 6, 2018
Analytics is a gold mine of valuable insights about an event. Whether you want to analyse expectations before the event or tap into post-event feedback, targeted surveys can do the research for you. While it’s easy to measure the financial impact, event planners don’t always manage to analyse the experiences. The main point of using surveys is to capture the details of how specific event experiences worked, should have worked, or haven’t worked for your audience.
EventTechBrief
AUGUST 13, 2018
By Michelle Bruno. Exhibition organizers don’t know as much about attendees as they could. What they do know, they don’t leverage as well as they should. Tracking the attendee journey for most is usually an exercise in assumptions, rather than proof that engagement occurred. And although multiple technologies can digitize attendee behaviors and preferences, few organizations can combine the data into a single attendee record.
Eventinterface
AUGUST 21, 2018
Event communication is the subject of our latest Event TALK episode. Los Angeles-based Gretchen Hydo, Keynote Speaker, Life and Business Coach, shares her top tips for meeting and event professionals on how to best communicate. Listen to host Al Wynant and guest Gretchen Hydo discuss the following: Top tips for sharing the story of an event effectively.
BizBash
AUGUST 9, 2018
Typically, centerpieces and tabletops are a chance for event and floral designers to create eye-catching displays of lush flowers and.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Eventmobi
AUGUST 20, 2018
Gamification is one of my favorite features within the EventMobi platform. It allows you to create impactful games that facilitate real life actions. You can virtually create any game to achieve any event goal — it just takes a bit of creativity and know-how. Learning from the successes and mistakes of other event planners is always a great way to get started.
Conferences that Work
AUGUST 13, 2018
After watching Hannah Gadsby ‘s stunning show Nanette — which I highly recommend — here’s a small piece worth sharing. Gadsby starts with Vincent Van Gogh, looking at how we’ve come to lionize the idea of misunderstood genius. “Born ahead of his time,” she says. “What a load of s**t. Nobody is born ahead of their time—it’s impossible.” — Annaliese Griffin , Hannah Gadsby rewrites the way we tell jokes in “Nanette” Do you ever feel that the world isn’t ready for wh
GEVME
AUGUST 30, 2018
A few years ago, the owners of a flash sale site, Doggyloot , discovered that there is a correlation between the type of dog and the purchasing behaviour of its owner. To test their theory, Doggyloot decided to start segmenting their existing clients based on the age and size of the dogs that they owned. They asked people to fill in a quick survey, asking them about their dogs’ birthdays and sizes.
EventMB
AUGUST 14, 2018
Want to increase the attention your event invitation emails are getting? If your audience isn’t seeing them, your attendance will suffer. This guide is designed to help inspire you with 101 awesome designs plus, how to create email invitations, tips on sending and creative ideas to improve RSVP rates, click-throughs, and time spent viewing the […].
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Eventinterface
AUGUST 20, 2018
Chicken dinners and cheesecake are unfashionable, especially in event world. Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. Today we share some of the top food and beverage trends shared by planners, venues and caterers around the country. Stacy Goldberg, MPH, RN, BSN, CEO and Founder of Savorfull sees some of the following trends in the requests she received from businesses and conferences: Intere
BizBash
AUGUST 15, 2018
As a leading supplier of customized badges and exclusive event products, pc/nametag Inc. works with planners to make their jobs.
Eventmobi
AUGUST 9, 2018
When speaking with many of our clients about their event goals and objectives, a common theme that often comes up (especially for incentive trips, retreats and client or partner recognition events) is how to create a high-touch, personalized attendee experience. This often includes organized transportation, customized excursions, and room-drops, just to name a few examples.
Conferences that Work
AUGUST 20, 2018
If I could completely avoid flying American Airlines I would. Not because of the airline’s mediocre rankings in on-time arrivals, lost baggage, fees, and customer satisfaction. After all, there are some airlines that are even worse (Spirit, I’m looking at you ). No, it’s their infuriating habit of pitching credit cards to passengers on every flight.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
GEVME
AUGUST 6, 2018
If there’s one type of event that can deliver real business profits for all participants, it’s definitely a vendor show. Bringing salespeople, companies, and organisations together, vendor events are all about targeted connection building. Not only do such events help companies find new leads but they also foster growth within the industry through experience sharing.
EventMB
AUGUST 7, 2018
A well-designed event flyer is critical to your event’s success. Even the best event out there requires marketing components that will get people excited about it. We’ve put together this comprehensive guide covering everything you need to know about event flyer design for event professionals. You’ll learn about how color affects mood and perception, how […].
Gallus Events
AUGUST 28, 2018
I received an email invite to an event this morning. It was from a Summit in Singapore called FUTR Asia 2018. It was an announcement of their KEYNOTE speakers along with other details of the event. I can’t remember subscribing to their list (but that’s a separate matter to be addressed I am sure in later blog posts) but I was surprised to see how they have listed their sponsors.
Eventory
AUGUST 1, 2018
Reading Time: 2 minutes The way you present your company affects many fields. Above all is recruitment, but also relations in the current team, and even partners or potential clients – it all depends, more than you expect, on your Employer Branding. Events are a big part of company image creation. We gathered 10 event essentials to boost internal Employer Branding.
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Eventmobi
AUGUST 2, 2018
Many organizations are saying really great things about EventMobi’s event technology platform, including not-for-profits like Venture Out , associations like CSAE , and corporate brands like TD Bank. But the value of using EventMobi for your event doesn’t stop there. We also have a suite of Professional Services , including onsite event support, to make your event experience easier, faster, and a lot more efficient for planners like you.
Conferences that Work
AUGUST 28, 2018
I logged in to CreateSpace (CS) last night to check on my author royalties (always a pleasant task), only to see this stark message: Uh oh. I’ve been a happy customer of CreateSpace for three years, and this was, to say the least, unexpected. Perusing the differences between Kindle Direct Publishing and CreateSpace and Kindle Direct Publishing’s FAQ on the topic I was relieved to see that, for me at least, this is not a major upset, with one exception.
GEVME
AUGUST 15, 2018
Even though the current trends of AI, RFID, face recognition, and live streaming are imposing huge pressure on event professionals, it’s fair to say their lives are much easier today. Only a decade ago, an event planner would have to possess a solid knowledge of HTML, CSS, and Photoshop to create a functional event website. The introduction of easy-to-use website builders with pre-made templates changed everything.
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