Picatic by Eventbrite
DECEMBER 9, 2019
From #metoo to white supremacy, the lens on diversity issues is bright these days. It’s a good time to be an advocate for equality and fairness for all people. Within the world of events, you can take a stand and cultivate a culture of inclusivity. You might already claim to host an event that welcomes […].
atEvent
DECEMBER 5, 2019
The California Consumer Privacy Act (CCPA) fast approaching. Here's what digital marketers need to know about this latest privacy law.
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Attendease
DECEMBER 12, 2019
Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event, educating and entertaining them on the way. More importantly, they get attendees to sign up for events. Here are a few tips on how to create a feeling of hype and excitement around events by creating the best possible event website. 1.
Picatic by Eventbrite
DECEMBER 23, 2019
Need fresh event promotion ideas? Here are 20 creative marketing strategies to boost awareness and build hype around your event.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Velvet Chainsaw
DECEMBER 11, 2019
If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio).
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
ePly
DECEMBER 18, 2019
Waiting in lines. We all know that if the line is moving at a slow pace, it’s probably a painful experience for your attendees. Sometimes, lines are just inevitable and therefore, not a thrilling experience. What if we said you could help make it an enjoyable one?
Endless Events
DECEMBER 11, 2019
Everybody gather ’round because we’re talking attendee questions that matter! So, when you’re putting an event together, what is the most important thing on your mind? Who are you doing this for? And who will ultimately decide the success of your event? Obviously, the answer is your attendees. And if there is one thing they look for in a meeting or conference, it’s a connection.
Bizzabo
DECEMBER 11, 2019
Learn how AdWeek, creator of one of the most popular advertising trade publications in the world, uses events to supercharge its content strategy. AdWeek is the second-largest advertising trade publication in existence. The New York City-based publisher has been covering diverse topics such as creativity, ad campaigns, and client-agency relationships since 1979.
Event Planning BluePrint
DECEMBER 9, 2019
Have you ever felt totally motivated to do something then suddenly that motivation is gone? Or you feel like you’re falling behind because you haven’t achieved something that you told people in your life you’re going to accomplish by the end of the year (or month or quarter). You start to feel bad about yourself and like you can’t stick with something and you avoid talking about it because you’re too embarrassed you haven’t made any progress – especially after talking about it so much with frien
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Eventtia
DECEMBER 30, 2019
To organize a successful event, you need to enlist a dream team of events experts who are willing to invest their time and expertise in helping manage an event. Whether you're planning a small meeting or large scale event, these experts can get the job done to create an excellent attendee experience. Integrating a team where everyone is considered an expert can be a challenge.
Eventtia
DECEMBER 19, 2019
Events have been going on for a very long time, so long in fact that they completely eclipsed the software that has been built for them. This is why so many event planners and marketing departments as a whole continue to use an array of different tools to manage their events data.
Guidebook
DECEMBER 30, 2019
Every year, we see innovation and development within the events industry. In order to succeed in this exciting and dynamic industry, it’s important for organizers to keep their fingers on the pulse of attendees’ expectations and make adjustments to meet them. . Because the industry is constantly growing and evolving, each year is an opportunity to try new methods and learn from successes.
Attendease
DECEMBER 9, 2019
A corporate event marketer’s purview often includes a wide spectrum of events across the enterprise, with assorted attendee profiles, scale and objectives. The marketing and management strategy for a webinar differs, in some ways significantly, from the strategies for launching a multi-day user conference, for example. Juggling a portfolio of these dissimilar events can be a challenging experience; it’s easy to get lost in the tasks, mix up goals and approaches, and lose sight of brand consisten
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Velvet Chainsaw
DECEMBER 19, 2019
After nearly 30 years leading the event development and execution at the Society for Human Resource Management, I took the leap earlier this year to join the remarkable VCC team and focus on helping associations and organizations improve their annual events. The work we do has reignited my deep appreciation for the role associations play in society and the importance people attribute to their affiliation with a profession or business vertical.
Picatic by Eventbrite
DECEMBER 3, 2019
You like your job. It’s fine. Really! But sometimes, you suspect that your true skills are being underutilized. Have you ever considered becoming an event planner? If the following list of twelve signs feels familiar, it might be your calling. 1. You’re the de facto cruise director for your tribe It’s Thursday morning, and the […].
Conferences that Work
DECEMBER 16, 2019
Why should you hire curious people? Because the future of work belongs to the neo-generalist. And neo-generalists are intensely curious. Here’s Harold Jarche, explaining the importance of generalists: Wicked problems need neo-generalists. Neo-generalists defy common understanding. They cross boundaries, and some break them. They see patterns before others do.
EventSource
DECEMBER 10, 2019
It doesn’t get more glam or romantic than Ashley and Keaton’s stunning wedding at the The Broadview Hotel. With the help of the creative minds at Bisous Events , the couple definitely created a “wow” factor for their special day that blended traditional elements with a modern twist set against a dreamy urban backdrop. The result?
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
DECEMBER 5, 2019
Verizon announced with great pomp the first augmented reality (AR) 5G live concert in collaboration with The Chainsmokers. Here is what you need to know about it and what it means for your event. I was checking my Twitter feed a few days ago when I stumbled into this tweet from Verizon. Very excited. […]. The post The First 5G Augmented Reality Event Just Happened.
Attendease
DECEMBER 5, 2019
Event apps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. When promoted properly during the build-up to an event, the app can also be a powerful marketing tool. A collaborative campaign to get users to download and use the app before the event has proven to help boost the number of visitors and the general hype and anticipation surroun
Velvet Chainsaw
DECEMBER 17, 2019
Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue.
Picatic by Eventbrite
DECEMBER 10, 2019
You want to create an event that no one will feel excluded from, so you actively market your event to all types of people. Your lineup is carefully curated to feature a diverse set of talents. And your venue is entirely ADA compliant. But there might be a fatal flaw in your diversity efforts: your […].
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Conferences that Work
DECEMBER 30, 2019
Today’s meetings need to give meeting-goers many options, not just a few. But this doesn’t mean filling the conference program with every conceivable session topic. To be enjoyable and productive, meetings need white space : free time for attendees to do what they want and need to do. When we preschedule an entire conference program, each attendee’s only remaining choice becomes which sessions to attend.
EventSource
DECEMBER 10, 2019
It doesn’t get more glam or romantic than Ashley and Keaton’s stunning wedding at the The Broadview Hotel. With the help of the creative minds at Bisous Events , the couple definitely created a “wow” factor for their special day that blended traditional elements with a modern twist set against a dreamy urban backdrop. The result?
EventMB
DECEMBER 12, 2019
Younger generations love to use social networks at events. Social networks are in denial with subpar event products that do not gauge the power of live experiences. Are events and live interactions the future of social networks? Marketers are investing more than events in live experiences. This push that started two years ago is […]. The post Why Tech Giants Don’t Understand Events and How it Will Hurt them Deep by EventMB Studio Team appeared first on [link].
Attendease
DECEMBER 23, 2019
What does 2020 hold for the events industry? A lot in fact! With rapid innovation and global sharing of ideas entrenched in technology – event managers are not any more afraid of applying new methods in order to find their perfect blueprint for an event. Below are the top 9 event trends that will shape 2020. Personalization. Personalization is the art of customizing each attendee’s experience so that it feels like the event and all the communication around it was tailored around them and their s
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Velvet Chainsaw
DECEMBER 12, 2019
Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue.
Picatic by Eventbrite
DECEMBER 5, 2019
This is a guest post by Bobby Lin, the founder of Valoso, a global video production and digital marketing platform for event organizers. Valoso has partnered with events such as conferences, tradeshows, showcases and internal training events. Whether you are holding a lavish corporate party or an intimate meeting, the location of your event can […].
Conferences that Work
DECEMBER 9, 2019
What’s the best way to facilitate a community discussion? Recently, I had to answer that question at short notice. My task: design and facilitate a two-hour community discussion in response to a bombshell announcement made by the largest employer in my tiny rural hometown of Marlboro, Vermont. The community was in shock. Consequently, I felt it was important to use a discussion format that: Supported respectful dialog from a variety of constituencies; Created an environment that was as saf
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