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Texting is an ideal communication method for event management. It enables you to quickly and discretely send messages to attendees and staff when they can’t take a call, and also has a number of uses to organize and market your event as you plan it. Text messaging makes events easier to organize and keep on schedule, and can also improve the event experience for guests. 78% of consumers wish they could communicate with more businesses by text.
Many event organisers from every type of event business face the same choice with their next event: pivot to virtual, cancel or postpone the event? So exactly how do you decide on the right option for your event? Well, the first thing to say is that some organisers simply don’t have a choice. If you have an Easter Fair there’s no option but to cancel: you can’t postpone that until the summer!
Despite the terrible impacts of the coronavirus on the meeting industry, there’s a silver lining. Hear me out! There’s no question times are hard. The coronavirus pandemic has already devastated lives and businesses globally, and we don’t know how much worse things will get. The meeting industry is reeling under a wave of cancellations, postponements, and uncertainty.
The disruption to the live events industry due to the Pandemic COVID-19 is unprecedented and impossible to escape. With the mixed messages coming at us from so many different perspectives, it is difficult to gain clarity. What we may believe personally is sometimes in conflict with the practices organization and business leaders decide to follow. So what is the right path?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
This is a guest post by Larry Weil, nationally recognized sponsorship expert and founder of The Sponsorship Guy, a sponsorship marketing agency. In wake of the pandemic, many event brands are taking the steps to move online. Even if you’re one of the lucky creators who can pull it off and still make a profit, […].
Offering functional experiences for sponsorship is one of the most straightforward ways to ensure high brand exposure that really stands out from the sea of logos while providing real value for both attendees and corporate sponsors alike. Global corporate sponsorship reached $65.8 billion in 2018, giving planners a key opportunity to maximize their relationships […].
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Offering functional experiences for sponsorship is one of the most straightforward ways to ensure high brand exposure that really stands out from the sea of logos while providing real value for both attendees and corporate sponsors alike. Global corporate sponsorship reached $65.8 billion in 2018, giving planners a key opportunity to maximize their relationships […].
It’s time to take some notes and learn how to plan better virtual events! So as we all know, the events industry is witnessing a major shift. And many planners are looking to turn their in-person events into virtual events. But because this is fairly new ground, very few people know what it entails. Or even where to get started. And when we’re going in blind, chances are, we’ll be making plenty of mistakes…some of which are more than avoidable.
Should meetings be efficient ? “Yes” say thousands of books on how to improve business meetings. And I agree. But “No”, when we’re taking about most meeting industry events. Unfortunately, the meeting industry tends to assume that if business meetings should be efficient, meeting industry events should be too. Obviously there are aspects of meeting events that should be efficient whenever possible.
Most corporate events that are held in-person can also be held online, given the great flexibility of online technologies we have available today. With the global impact caused by the novel coronavirus in the world of events , turning your in-person conference into a virtual summit may be a good strategy to keep your event running, rather than canceling it.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
When you’re planning a wedding, you may think that you have thought of every question that could possibly come up and have provided this information either on your invites or your wedding website. Unfortunately, sometimes your guests may not pay attention and come to you with some awkward (and annoying) questions. Here are some common examples, and how to handle them: 1.
The events industry has found itself facing a unique challenge. Due to COVID-19 (coronavirus), many global events have been canceled, postponed or have decided to go virtual. Adaptability is key during this uncertain time and the events industry community must come together and stand united against the outbreak. Adaptability is key to staying resilient.
Millennials or Generation Y as others like to call them, were born between 1982 and 2000. In the US, millennials represent half of […]. The post Organizing events with millennials in mind appeared first on Oveit.com.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
How to communicate a COVID-19 related event cancellation to your attendees. Featuring examples from Google, SXSW, and Amazon. At the beginning of March, we published an in-depth guide on what event organizers need to know about COVID-19. In this guide we covered how event organizers can and have adapted their event strategies to COVID-19. Some organizers have had to postpone their events others have decided to take theirs online with a virtual solution , others yet have had to make the very toug
Living in Orlando (not the happiest place in the world today) provides a close-up view of the horrific impact the pandemic is having on people and businesses in the live-event, hospitality and travel industries. Nearly all of our association clients are making enterprise-changing decisions to cancel or postpone their marquee events while saying goodbye to their primary revenue source.
Do the words “online event” make you think of lengthy webinars or live streaming business conferences? You’re in the majority. But 2020 is changing the game when it comes to hosting events virtually. Around the world, resourceful event professionals are getting creative in how they’re using livestreaming to broaden their reach, and they’re not always […].
How can you support a community online during covid-19? Over the last few weeks I’ve run numerous online Zoom meetings for support groups and local, social, and professional communities. In the process, I’ve learned a lot about what makes these meetings most useful for participants. I’m sharing what I’ve learned (so far) here.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
We are living in strange times and as social distancing and self-isolation go on for longer, many couples are finding themselves spending a lot of time together. While it is important to make sure you are giving yourself adequate time to recharge, you may also be finding that your ‘date nights’ have turned exclusively to ‘Netflix and fall asleep on the couch’.
Last week was undeniably one of the toughest on record for the event industry. Is there light at the end of the tunnel? I started writing about events just a couple of years before the last financial crisis. It was a tough time. Last week has been similarly miserable if not worse. The panic […]. The post A New Dawn for the Events Industry by Julius Solaris appeared first on [link].
Many organisations are scrambling to get their next event online. For some their ‘next’ event will also be there first online event. So what do you need to consider if you are taking your event online for the first time? If you simply don’t know where to start with going online, then I’d suggest you watch our Five Options for taking your event online.
With many global events being canceled due to the spread of the novel coronavirus, event managers are looking for solutions like Attendease as an alternative to bring in-person events online. The World Health Organization have declared the novel Coronavirus outbreak a public health emergency , and the fear of spreading the COVID-19 is presenting businesses in the events and travel industries with an unprecedented global challenge.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Independent events are a crucial element to our society. They foster connection and community. They shape the direction of culture and the landscape of cities. As the coronavirus outbreak has ground daily life to a halt with lockdowns and social distancing mandates, small businesses and live event creators are facing significant and unprecedented challenges.
A shoutout to Harold Jarche for his continuing explorations and advice about working smarter with knowledge. He’s just made available , under a Creative Commons license, his free downloadable field guide for the networked knowledge worker: Working Smarter Field Guide 2020. All of us require relevant knowledge to work in today’s world. Harold has developed models, frameworks, and practices for creating knowledge management systems that meet our individual unique wants and needs.
Courtney and Aaron’s wedding mixed some urban flair with some very elegant sensibilities. Thanks to the genius minds at the Melissa Baum Events at the helm, the couple was able to pull off a glamorous-yet-intimate celebration at the stunning The Globe and Mail Centre that was simply unforgettable. Thankfully the lens of the creative and talented Lori Waltenbury was on hand to snap each Pin-ful moment.
Amid widespread coronavirus-related event cancellations, empty venues and hotels are stepping up to support health care efforts. Here's how the industry is pitching in. The events and hospitality industries are reeling from the worldwide novel coronavirus outbreak and the resulting travel bans and restrictions that have led to sweeping event cancellations.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Ten events that have pivoted to digital! With so much going on at such an unbelievably quick pace in the world of events, it will prove to be very useful to see how others are managing. So in this post, I have highlighted 10 great events that have pivoted to digital. We can be sure that there will be many different approaches to pivoting to digital events.
While the number of confirmed cases of the COVID-19 is increasing by the day, event producers around the globe are faced with the tough decision whether or not to proceed with their in-person events, to cancel it, or to shift the event into an online or virtual event. While shifting in-person events online may not be how you envisioned your event, it is a great way to keep the event happening and keep people connected.
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