Velvet Chainsaw
APRIL 5, 2022
Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. Use these five tips to develop a plan for optimizing registration for your major event in quarters 2, 3, and 4.
Conferences that Work
APRIL 18, 2022
I’ve been writing about hybrid meetings for a long time; my first post was in February 2010. The COVID19 pandemic created an explosion of interest in hybrid meetings, and the marketplace and event professionals are still defining what “hybrid” means. (No, sticking a streaming camera in the back of the room does not make an in-person meeting hybrid.
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Attendease
APRIL 14, 2022
We all recognize the importance of first impressions. Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start. Offering a seamless registration experience will help ensure that registrants are focused on the excitement of the event, not the friction of poor registration processes.
Picatic by Eventbrite
APRIL 25, 2022
Forget stifling convention centers and rubbery chicken. When you attend a networking conference by World’s Best Connectors, CEO Denise Meredith guarantees you’ll leave with the three Rs: resources, references, and referrals. “Growing up, I remember reading, writing, arithmetic,” says Meredith. “Now if you’re a business owner coming to one of our events, you’re going to […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Marketer
APRIL 11, 2022
The Ice House activation was designed to be shareable, sustainable and flexible. They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
APRIL 12, 2022
The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing.
Smart Meetings
APRIL 15, 2022
Have you returned to planning live events? You might not want to throw out the tools we used to get through the last two years virtually so fast. Out of necessity, we mastered snazzy new ways to connect, play games, exercise, entertain, make lunch/dinner/drinks and build things through platforms online. Just because we can meet in person, doesn’t mean that is the only solution.
Conferences that Work
APRIL 11, 2022
Over the years I’ve designed and facilitated hundreds of meetings. One of the most common issues I address that is rarely acknowledged openly is the tension between the wants and needs of suppliers and practitioners at meetings. By “suppliers” I mean vendors of products or services, and sponsors. By “practitioners” I mean the folks who do what the meeting is about; e.g., doctors at a medical event or scientists at a conservation conference.
Picatic by Eventbrite
APRIL 25, 2022
Cities like São Paulo, Amsterdam, and San Francisco have become famous for their annual Pride Parades, which are filled with music, dancing, and rainbow flags. But revelry isn’t the only way for LGBTQ+ folks and allies to celebrate — there are all kinds of fun ways to weave the history and significance of pride into […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Marketer
APRIL 4, 2022
The market offered a range of shareable moments, including a 360-degree video activation. It takes guts for a CPG brand to encourage consumers to eat less of its packaged products, but Kind Snacks took the plunge Feb. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering fresh, whole foods like nuts and produce—all for free.
EventSource
APRIL 26, 2022
Like many couples in 2021, Kefei and Aiqi had to adhere their wedding to COVID standards. As a result, they decided to have a mini ceremony at the end of 2021 with a dreamy elegant rococo style. The historic The Fairmont Royal York served as the perfect backdrop for their extravagant ceremony complete with a delicious and specially-made cake, a sweet table design, and out-of-this-world florals.
GEVME
APRIL 6, 2022
Embracing digitalisation in the events industry accelerated with the advent of the pandemic. Events had to continue, but in-person had to be put behind the curtain — leading to virtual coming into the spotlight. Event planners, thus, had to uptake a digital-first approach for their events. As many parts of the world now resume life like pre-pandemic times, event planners are again faced with the dilemma of whether to switch back to in-person events or continue with virtual.
Smart Meetings
APRIL 22, 2022
We hear it repeatedly: business is back, events are happening, Zoom fatigue is real…but the reality is, events are not only happening, they’re happening safely. The recent celebration of Global Meetings Industry Day (GMID) provided our industry with an opportunity to step back from the chaos of the last two years and assess not only where we have been, but where we are going.
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Conferences that Work
APRIL 25, 2022
A rare opportunity! Hosted by CSAE Manitoba , this free one-hour online Participate Lab will introduce you to the design of participation-rich events through the direct experience of participatory meeting techniques and formats. All are welcome to attend this event at no charge (both CSAE members and non-members). Registration is limited, so register now!
Picatic by Eventbrite
APRIL 22, 2022
Temperatures are starting to warm up and people are excited to get outside and celebrate the return of spring and summer weather. Everyone is thinking “green” — both in terms of plants and the planet. That makes late spring and early summer perfect for focusing on nature and sustainability. Green events let you celebrate nature […].
Event Marketer
APRIL 28, 2022
At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The lively affair, presented by Freeman, took place the evening of April 27 at the Experiential Marketing Summit in Las Vegas.
EventSource
APRIL 22, 2022
Daniela and Rhys took romantic minimalism to a whole other level with their stunning wedding at The Burroughes. With the help of the creative team at Inly Events , the couple was able to make their wedding dreams come true with the most elegant and intimate affair. Everything aligned perfectly with their dreamy vision, including the bride’s stunning look with her lacy rose-hued gown by White Toronto and her blush bridesmaids gowns from Park & Fifth.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Farm
APRIL 19, 2022
When you’re in the event industry, ensuring that your events run safely and smoothly isn’t just an ideal to strive for—it’s part of the job description. Keeping everyone safe, engaged, and well-informed can be an enormous challenge; add a pandemic on top of it, and event planning has become more taxing than ever. In March, we held Part VI of our Pandemic Compliance & Safety at Live Eve nts virtual series, to bring together three very experienced event professionals and discuss tips and lesso
Smart Meetings
APRIL 27, 2022
One of the first big conventions to return anywhere in the world after the Covid pause was Informa Market’s World of Concrete show in June 2021 at the expanded Las Vegas Convention Center. Six months later, almost 37,000 construction and masonry professionals returned to their normal slot in January of 2022. The show took over 632,000 sq. ft. in the still shiny space to learn about new equipment, techniques and trends from more than 1,100 vendors.
Prestige Events Magazine
APRIL 12, 2022
De Vere Cotswold Water Park , part of the De Vere collection of historic mansion house estates and distinctive contemporary hotels and event destinations, has unveiled the results of a £700,000 refurbishment to its Kingfisher and Drake event suites. The suites have been refreshed to include modern amenities and the latest technologies to bring them in line with the company’s innovative Smart Space meetings concept.
Picatic by Eventbrite
APRIL 15, 2022
Needle felting an adorable wool alpaca takes teeth. Special needles, with tiny barbs on the end, agitate the wool and create a dense, solid mass perfect for sculpting. And at The Salty Owl Studio in Kalamazoo, Michigan, owner Mackenzie Hatfield helps veteran felters and newbs alike have a blast being sweet and spiky. Or salty. […].
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Marketer
APRIL 25, 2022
TBS offered a playful twist on union rats with its own inflatable rodents. For five days this spring, New Yorkers walking through the heart of Hell’s Kitchen couldn’t escape one mysterious question: Who’s the rat ? The provocative query and an accompanying QR code were embedded in experiential installations that blanketed 50 th St. between 8 th and 9 th avenues March 29 through April 1.
EventSource
APRIL 21, 2022
In a further sign that the special events industry has come roaring back with a vengeance, we had the pleasure of attending the industry’s first wedding open house since re-opening! Hosted at the Hyatt Place Toronto Mississauga & Luxe Convention Centre , this brand new venue and hotel in Mississauga boasts over 15,000 square feet of event space, floor-to-ceiling windows and state-of-the art lighting, perfect for all types of events from intimate occasions to grand scale celebrations!
Event Farm
APRIL 6, 2022
Two years ago, no one would have thought that wellness safety would be such a huge part of the event industry. Sure, there were things we were concerned with—like the physical safety of attendees, as one might think of contraband checks, fire safety plans, and tidy cabling —but we’d been accustomed to those risks for years. Today, not only are we planners faced with this enormous new challenge, but we’re also constantly chasing evolving health safety standards and guidance.
Smart Meetings
APRIL 25, 2022
Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. With a multitude of possibilities that all surpass the abilities of the old mass media, email is the go-to solution for digital marketing, and event marketing more specifically.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
EventMB
APRIL 18, 2022
In this episode we talk with Alon Alroy, co-founder and chief marketing officer of Bizzabo. The main topic of our conversation is the recently launched book, Event Success - Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences written by Alon along with fellow Bizzabo co-founders Eran Ben-Shushan and Boaz Katz. We discuss a wide […].
Picatic by Eventbrite
APRIL 7, 2022
If you have an event to promote, you should be making the most of your social currency to spread the word and help you sell tickets. Facebook allows you to set up your own event fan page for free so you can reach out to the site’s two billion-plus members. You can also set up […].
Event Marketer
APRIL 11, 2022
Attendees could work one-on-one with adult toy business Crave at a build-a-vibe station. HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17 premiere of its new comedy series, “ Minx.” The activation, called “Joyce’s Jamboree,” celebrated the show’s character Joyce (Ophelia Lovibond), a young feminist collaborating with a publisher (Jake Johnson) to create the first erotic magazine for women during the ’70s in L.A.
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