Velvet Chainsaw
APRIL 5, 2022
Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. Use these five tips to develop a plan for optimizing registration for your major event in quarters 2, 3, and 4.
Conferences that Work
APRIL 18, 2022
I’ve been writing about hybrid meetings for a long time; my first post was in February 2010. The COVID19 pandemic created an explosion of interest in hybrid meetings, and the marketplace and event professionals are still defining what “hybrid” means. (No, sticking a streaming camera in the back of the room does not make an in-person meeting hybrid.
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Attendease
APRIL 14, 2022
We all recognize the importance of first impressions. Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start. Offering a seamless registration experience will help ensure that registrants are focused on the excitement of the event, not the friction of poor registration processes.
Picatic by Eventbrite
APRIL 25, 2022
Forget stifling convention centers and rubbery chicken. When you attend a networking conference by World’s Best Connectors, CEO Denise Meredith guarantees you’ll leave with the three Rs: resources, references, and referrals. “Growing up, I remember reading, writing, arithmetic,” says Meredith. “Now if you’re a business owner coming to one of our events, you’re going to […].
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
GEVME
APRIL 6, 2022
Embracing digitalisation in the events industry accelerated with the advent of the pandemic. Events had to continue, but in-person had to be put behind the curtain — leading to virtual coming into the spotlight. Event planners, thus, had to uptake a digital-first approach for their events. As many parts of the world now resume life like pre-pandemic times, event planners are again faced with the dilemma of whether to switch back to in-person events or continue with virtual.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
APRIL 12, 2022
The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing.
Conferences that Work
APRIL 11, 2022
Over the years I’ve designed and facilitated hundreds of meetings. One of the most common issues I address that is rarely acknowledged openly is the tension between the wants and needs of suppliers and practitioners at meetings. By “suppliers” I mean vendors of products or services, and sponsors. By “practitioners” I mean the folks who do what the meeting is about; e.g., doctors at a medical event or scientists at a conservation conference.
EventMB
APRIL 18, 2022
In this episode we talk with Alon Alroy, co-founder and chief marketing officer of Bizzabo. The main topic of our conversation is the recently launched book, Event Success - Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences written by Alon along with fellow Bizzabo co-founders Eran Ben-Shushan and Boaz Katz. We discuss a wide […].
Picatic by Eventbrite
APRIL 25, 2022
Cities like São Paulo, Amsterdam, and San Francisco have become famous for their annual Pride Parades, which are filled with music, dancing, and rainbow flags. But revelry isn’t the only way for LGBTQ+ folks and allies to celebrate — there are all kinds of fun ways to weave the history and significance of pride into […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Attendease
APRIL 14, 2022
We all recognize the importance of first impressions. Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start. Offering a seamless registration experience will help ensure that registrants are focused on the excitement of the event, not the friction of poor registration processes.
Event Farm
APRIL 6, 2022
Two years ago, no one would have thought that wellness safety would be such a huge part of the event industry. Sure, there were things we were concerned with—like the physical safety of attendees, as one might think of contraband checks, fire safety plans, and tidy cabling —but we’d been accustomed to those risks for years. Today, not only are we planners faced with this enormous new challenge, but we’re also constantly chasing evolving health safety standards and guidance.
GEVME
APRIL 28, 2022
Finding virtual event sponsors is only the beginning of your event planning journey. With so many events being organised every day, promising exposure isn’t enough to add value to your virtual event sponsors. Unlike in-person events, you need to think of creative ways for your sponsors to be able to connect with your attendees when organising a virtual event.
Conferences that Work
APRIL 25, 2022
A rare opportunity! Hosted by CSAE Manitoba , this free one-hour online Participate Lab will introduce you to the design of participation-rich events through the direct experience of participatory meeting techniques and formats. All are welcome to attend this event at no charge (both CSAE members and non-members). Registration is limited, so register now!
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
APRIL 15, 2022
Over the past two years, many event professionals have reskilled themselves to meet market needs. As a result, industry training has had to adapt by implementing new educational offerings. The Covid pandemic served as a major disruptor of the events industry, prompting widespread restrictions on in-person gatherings across the globe. As a result, event professionals […].
Picatic by Eventbrite
APRIL 22, 2022
Temperatures are starting to warm up and people are excited to get outside and celebrate the return of spring and summer weather. Everyone is thinking “green” — both in terms of plants and the planet. That makes late spring and early summer perfect for focusing on nature and sustainability. Green events let you celebrate nature […].
Social Tables
APRIL 1, 2022
Food and beverage is perhaps one of the most anticipated elements of any event. With in-person events slowly returning, event planners and caterers alike would be wise to try and make the attendee F&B experience better than ever. Being so, we’ve put together this list of catering trends to help you hone in on what matters to audiences now. Whether you’re planning a wedding, a conference, or an anniversary dinner, these catering trends can help you stay ahead of the curve and craft experience
SpotMe Blog
APRIL 28, 2022
As the effects of the pandemic begin to ease, hybrid events are becoming a go-to event type for more and more industries. To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. With the landscape of future events changing rapidly, hybrid event management companies are ensuring organizations keep pace with innovative designs and futuristic event strategies.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
GEVME
APRIL 25, 2022
The application of artificial intelligence (AI) is prevalent across industries. From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true. In the events world, AI is relatively new, yet common. With virtual and hybrid becoming the most-preferred event formats, AI is enabling event organisers to take their events a step ahead.
Conferences that Work
APRIL 4, 2022
Dear marketer, sending web form spam is a waste of your time! Here’s why. Want to join my mailing list so you never miss another of my must-read blog posts? There’s a web form for that. Want to let me know about a cool peer conference/unconference you’re holding, so I can add it to my public calendar? There’s a form for that too.
EventMB
APRIL 7, 2022
Skift Forum Europe 2022 brought together Europe’s top minds in travel and set the scene for what recovery from the Covid pandemic will look like in the event industry. Here we take a closer look at the key trends identified. Business Travel May Never Recover to 2019 Levels “We stand to lose 20 to 25 […]. The post 9 Travel Trends Impacting Events Right Now by Miguel Neves appeared first on [link].
Picatic by Eventbrite
APRIL 15, 2022
Needle felting an adorable wool alpaca takes teeth. Special needles, with tiny barbs on the end, agitate the wool and create a dense, solid mass perfect for sculpting. And at The Salty Owl Studio in Kalamazoo, Michigan, owner Mackenzie Hatfield helps veteran felters and newbs alike have a blast being sweet and spiky. Or salty. […].
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Expo Pass
APRIL 4, 2022
People are back in event mode this summer and it’s highly likely we’ll all find ourselves planning back-to-back events for a while. Hurray! But also kinda stressful, right? So how do we keep everything organized and on track when planning a full event schedule? And what can event technology do to streamline the whole process? We’ll give you a hint – it’s all about thinking ahead and finding ways to save time down the road.
Event Age by Swapcard
APRIL 21, 2022
Whether you’re running an in-person, virtual, or hybrid event, it’s more important than ever for organizers to find ways to stretch their budgets while still delivering outstanding experiences. Virtual or onsite, it doesn’t matter - what’s important is that everyone walks away feeling as if they’ve had an equally enjoyable experience.
GEVME
APRIL 13, 2022
Creating immersive event experiences that foster excitement and offer value has better scope for building impactful relationships with an audience. Not many could have predicted a few years back that they could sit within the comfort of their home and watch an event live on a screen. Now, as technology keeps disrupting the event industry, there’s more one can experience than simply looking at a 2D screen.
Event Marketer
APRIL 11, 2022
The Ice House activation was designed to be shareable, sustainable and flexible. They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation.
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EventMB
APRIL 25, 2022
To mask or not to mask, that is the question. Industry experts advise event planners to adhere to local health guidelines and pay attention to Covid infection and hospitalization rates. As mask and vaccine requirements are rolled back, what does this mean to event planners who want to make their gatherings as safe as possible […]. The post What Does the Lifting of Mask Mandates Mean to Events?
Picatic by Eventbrite
APRIL 7, 2022
If you have an event to promote, you should be making the most of your social currency to spread the word and help you sell tickets. Facebook allows you to set up your own event fan page for free so you can reach out to the site’s two billion-plus members. You can also set up […].
Expo Pass
APRIL 27, 2022
As we continue to get back into the swing of things with in-person events we all have a lot to catch up on. There are new people to meet, new businesses to explore, and lots of networking to make up for. But what’s really the best way for exhibitors to meet more attendees and trade contact info at events? And how can we make sure that sales teams will have the best info when reaching out to new leads?
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