Attendease

JUNE 8, 2022

Event experiences should be for all: from event website and landing page to registration process, all the way to the event itself and post-event communication and surveys. But the reality is that most events are, unfortunately, still not fully accessible and inclusive at all touchpoints with the attendees. Here are some considerations you must have to provide accessible event experiences to your audience.

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Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. The textbook outcome of a successful sponsorship is improved attitudes and behavior for that brand.

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Conferences that Work

JUNE 13, 2022

What is the real job of leadership? Kevin Kelly provides this suggestion in this April 2022 post: “When you lead, your real job is to create more leaders, not more followers.” —Kevin Kelly, 103 Bits of Advice I Wish I Had Known. (Kelly offers plenty of other great advice; check out the link!). The real job of leadership — create more leaders!

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Picatic by Eventbrite

JUNE 30, 2022

An immersive experience engages visitors in new and creative ways. Rather than simply offering an art installation, an immersive art experience taps into the senses and evokes emotions while exhibiting works that educate and inform. Attendees step into large spaces that showcase art with light and sound accompaniment and interactive features, allowing them to view […].

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Events

Event Farm

JUNE 14, 2022

Last year in May, when in-person events started showing signs of life again (after being nonexistent with the pandemic), our team set out to check the pulse of our event community with a 2021 Back to In-Person Events Survey — leaving us with really helpful insights as we evaluated how event professionals were feeling about a comeback. This year, we performed a 2022 In-Person Events Survey , which received over 220 responses, and here’s what the results revealed… Events are back, and now we

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Attendease

JUNE 28, 2022

As a corporate training professional, it’s your job to create learning experiences that not only improve your employees’ effectiveness but also that interest those employees and encourage retention over time. In recent years, it has become clear that to achieve this, corporations need to deliver high-value content in accessible and easily digestible bites.

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Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.

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Conferences that Work

JUNE 6, 2022

Sometimes, it’s only at the end that we realize we’re just scratching the surface. Read the full article at Conferences That Work The post Scratching the surface appeared first on Conferences That Work. No related posts.

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Picatic by Eventbrite

JUNE 16, 2022

Prashant Kakad, AKA DJ Prashant, didn’t start out as a DJ. Born in Mumbai, he came to the US for a graduate degree in polymer science at Cornell University. After school, Kakad landed an engineering job with Intel, which brought him to Portland, Oregon. But something was missing. “I knew in my gut it wasn’t […].

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Event Marketing

Expo Pass

JUNE 22, 2022

Event organizers are master problem solvers. When something isn’t working out, they know just what to do to get the event back on track (with poise and aplomb we might add). So how do organizers stay ready for these inevitable hiccups during an event? Also, how do they stay so relaxed when the pressure is on them to fix the problem? Answer – it all comes down to preparation, lots of it.

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EventMB

JUNE 14, 2022

AI-powered interpretation platform Wordly released a new report on corporate usage of multilingual interpretation for events. Over 200 U.S and UK-based corporate planners responded to the survey, all working for companies with over 500 staff in either marketing or sales roles. According to the report, six or more languages are spoken at 60 percent of corporate meetings and events with 11 or more languages spoken at nearly a quarter (23 percent) of company gatherings.

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Meetings Corporate Meetings Technology Tech 181

Eventbrite UK

JUNE 20, 2022

When events are your business, numbers count. Last year, our creators reached 83 million unique buyers through Eventbrite. That’s an incredible opportunity to tap into new audiences and sell more tickets and produce more events. In the first quarter of 2022, paid events per Eventbrite creator averaged 3.2 events for the first quarter, compared to […].

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Social Tables

JUNE 22, 2022

Hosted in cities and towns all over the world, community events bring people together. Community events are perfect for promoting positive change, and there’s opportunity for improvement in every community. Ranging from locally-attended small-town chili cook-offs to massive national parades attracting tens of thousands of people, community event ideas come in all shapes and sizes. .

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Conferences that Work

JUNE 27, 2022

Want a simple way to improve meeting session learning? Provide a shared Google doc where all participants can take notes, ask questions, and get answers! Read the full article at Conferences That Work The post Improve meeting session learning with this simple tip! appeared first on Conferences That Work. No related posts.

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Picatic by Eventbrite

JUNE 14, 2022

Marketing used to make Prashant Kakad uncomfortable — he thought hawking his own events was self-centered. But then Kakad, a DJ and the founder of Jai Ho! Dance Party, realized it’s actually “other-centered.” He creates events that “feel safe, inclusive, and joyful,” and marketing is “a means to the end, the end being able to […].

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Expo Pass

JUNE 10, 2022

Event organizers always seem to have the perfect fix when something goes wrong. Broken cables, torn banners, missing keynotes, paper cuts, you name it — they’ve got just the thing! So how do organizers make sure they have the right tool, cable, or tape people are looking for? Also, what’s in their super-secret event planner bag? Truth – it all comes down to thinking about what presenters, attendees, or anyone else, might need in a pinch.

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EventMB

JUNE 27, 2022

If you thought event contracts were tricky before the pandemic, buckle up for even more complications. Force majeure Flexibility. In 2020, executing the force majeure clause in a contract was fairly straightforward. The government had declared a lockdown due to the Covid pandemic, so there was no question that the following elements of force majeure existed: It wasn’t possible to hold in-person meetings or events as it was illegal due to the lockdown.

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Events

Endless Events

JUNE 13, 2022

Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. For each of them, they had to quickly decide whether they truly were a trend or just hype. Most of the trends have gotten their own standalone Event Tech Podcast episode already.

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Event Marketer

JUNE 13, 2022

Twitter’s positioning as the go-to platform for discovering “what’s happening” in the world has never wavered. But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.

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Event Industry News

JUNE 7, 2022

Sustainability has been a buzzword for the last few years. Increasingly businesses are being pressured to demonstrate their green credentials. Rightly so, with the planet’s dwindling resources it is up to all of us to conserve it for future generations. All businesses should be playing a part, including the exhibition industry. Traditionally, exhibitions created a lot of waste.

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Picatic by Eventbrite

JUNE 7, 2022

Busspepper Promotions’ soca-star DJs and rock-bottom rum brunches bring the Caribbean to Londoners “who’ve never experienced the culture.” To do so, director Mateen Hepburn appeals to the senses. “I can’t get the venues to smell like the Caribbean’s fresh sea breeze,” he says, “but if we get the sound and the taste and the atmosphere […].

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Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Expo Pass

JUNE 27, 2022

Events are all about meeting face-to-face again – talking, chatting, hanging out, and maybe even ignoring our phones for a little while, if we’re lucky. So what’s the deal with an event mobile app? Are they really that important? And what should an event app actually do? Well, we’ll say this: the right event app can make almost every part of your already amazing event – even better.

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EventMB

JUNE 9, 2022

All one has to do is stroll the aisles of MJBizCon , a top U.S. cannabis trade show, to understand the depth of the business opportunity the cannabis industry provides. More than 1,200 exhibiting companies and 27,000 attendees gathered at the Las Vegas Convention Center in October 2021. The total economic impact from cannabis sales in 2022 is expected to reach $99 billion, up more than 20 percent from 2021, eventually hitting $155 billion in 2026, according to MJBiz Factbook.

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Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Debrief meetings are also a great opportunity to celebrate the event’s success, boosting the morale of your team. Event professionals have to come to follow-up meetings after events well-prepared.

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Event Marketer

JUNE 29, 2022

From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) But traditional sampling tactics need a little extra oomph these days (and sometimes a little extra “ugh” ) to make a splash.

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SmartMeetings

JUNE 16, 2022

Intention guides tools for effective hybrid engagement. It’s an extremely rare occasion when you can throw technology at a problem and immediately solve it. After all, what is “technology”? By most definitions, it’s the practical application of scientific knowledge, but in most cases, it presents itself in the form of a tool. The Internet started as a tool for exchanging information and ideas and has evolved into much, much more.

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Picatic by Eventbrite

JUNE 13, 2022

A cultural event, professional conference, trade show, or home and garden show can attract both local attendees and visitors. For an event creator, it’s important to tap into current travel trends in the event industry, including what attendees want to see when they travel to an attraction. Attendees put plenty of thought into traveling to […].

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Event Industry News

JUNE 14, 2022

Good quality video content has become an undisputable standard in every industry. Combining visual and auditory elements is a great way to convey information and create a connection with the viewer. In the case of the event industry, setting up a livestream means overcoming physical boundaries and reaching a larger audience. Setting up a livestream and video production can be time-consuming, technical, and costly.

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