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Event experiences should be for all: from event website and landing page to registration process, all the way to the event itself and post-event communication and surveys. But the reality is that most events are, unfortunately, still not fully accessible and inclusive at all touchpoints with the attendees. Here are some considerations you must have to provide accessible event experiences to your audience.
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. The textbook outcome of a successful sponsorship is improved attitudes and behavior for that brand.
Creating and sharing a video library is likely not the first thing event organizers think of when planning their in-person conferences. However, as this HBR article points out, videos “elicit a broad range of motivations”, including sharing passion, starting conversations and seeking opinions. Sounds a lot like what we want our attendees to do at events, doesn’t it?
What is the real job of leadership? Kevin Kelly provides this suggestion in this April 2022 post: “When you lead, your real job is to create more leaders, not more followers.” —Kevin Kelly, 103 Bits of Advice I Wish I Had Known. (Kelly offers plenty of other great advice; check out the link!). The real job of leadership — create more leaders!
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
An immersive experience engages visitors in new and creative ways. Rather than simply offering an art installation, an immersive art experience taps into the senses and evokes emotions while exhibiting works that educate and inform. Attendees step into large spaces that showcase art with light and sound accompaniment and interactive features, allowing them to view […].
From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) But traditional sampling tactics need a little extra oomph these days (and sometimes a little extra “ugh” ) to make a splash.
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From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) But traditional sampling tactics need a little extra oomph these days (and sometimes a little extra “ugh” ) to make a splash.
As a corporate training professional, it’s your job to create learning experiences that not only improve your employees’ effectiveness but also that interest those employees and encourage retention over time. In recent years, it has become clear that to achieve this, corporations need to deliver high-value content in accessible and easily digestible bites.
The average price for a paid virtual event is $443. Are virtual attendees seeing value? It depends. “To demand a fee, digital events must boast compelling content and a seamless experience. According to Kim Myhre, founder of Experience Designed, in “ Attendees to Virtual Events: To Charge or Not to Charge? ” published by the Virtua Events Institute.
If ever there was a time for boutique hotels to have their day in the sun, it’s in the light of the covid recovery. Intimate weddings and special events are all the rage these days, and few venues offer all the benefits and amenities of Toronto’s best boutique hotel venues. Whether it’s the uniqueness of the property or the convenience of heading upstairs to crash after a long night of celebrating, there are a ton of reasons to host your wedding at a Toronto boutique hotel.
Sometimes, it’s only at the end that we realize we’re just scratching the surface. Read the full article at Conferences That Work The post Scratching the surface appeared first on Conferences That Work. No related posts.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
If your event's trash bins are filled with water bottles, it could leave a bad impression on your green-leaning guests. Follow these steps to plan a more sustainable event.
Twitter’s positioning as the go-to platform for discovering “what’s happening” in the world has never wavered. But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.
Last year in May, when in-person events started showing signs of life again (after being nonexistent with the pandemic), our team set out to check the pulse of our event community with a 2021 Back to In-Person Events Survey — leaving us with really helpful insights as we evaluated how event professionals were feeling about a comeback. This year, we performed a 2022 In-Person Events Survey , which received over 220 responses, and here’s what the results revealed… Events are back, and now we
“Know thy audience!” urges Dahlia El Gazzar, DES, altMBA, EWD, and Tech Evangelist & CEO at DAHLIA+Agency. Coming off her session at the Event Leadership Institute’s Innovation and Engagement Summit, we connected with Dahlia about how to maximize virtual event engagement today. When it comes to engagement success, “You need to start by diving into what your audience really likes, then dig a bit deeper to uncover what life is like around them,” says Dahlia.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Tina and Will’s big day is the ultimate in rustic sophistication! The couple tied the knot in a gorgeous outdoor wedding at Willow Springs Winery. Between a dreamy ceremony and outdoor intimate dinner, tons of greenery, and an ethereal bridal gown from Blu Ivory Bridal , every detail of Tina and Will’s wedding is full of chic organic elegance!
Want a simple way to improve meeting session learning? Provide a shared Google doc where all participants can take notes, ask questions, and get answers! Read the full article at Conferences That Work The post Improve meeting session learning with this simple tip! appeared first on Conferences That Work. No related posts.
Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. Such was the case for HBO Max over the spring, when the brand teamed up with Cherry Bombe, a media platform for women in food and drink, to drive word of mouth for its new series centered on Julia Child, the renowned chef who pioneered the cooking-show genre.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
After listening to dozens of organizations seeking the perfect event technology solution to manage their portfolio of events, we found out one thing: there is a gap in the market and no one is addressing this one simple concept. There is surely no lack of event management software in the market, but most of them are very complex and expensive for the needs of many event managers.
The process for creating a request for proposal (RFP) has wildly changed now that virtual and hybrid events are regularly in our repertoire. While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. This means virtual and hybrid events aren’t going away anytime soon. So, we must continue to be laser-focused on creating RFPs that will truly meet our needs and set us up for success.
You’ll fall in love with Tammy and Francis’ big day, which was full of Chinese traditions, stunning photos, pretty pink flowers, and luxe decor. The couple’s romantic wedding at Hotel X Toronto was the perfect amount of elegant, romance, and glam. With the help of Designed Dream Events , you’ll adore everything about this celebration from the bride’s hair and makeup from Galas Makeup Studio to the stunning floral designs.
It’s tough to work in event tech right now, especially compared to the all-time highs of 2020 and 2021. At the peak of virtual events some experts predicted a shift towards and permanently overtaking in-person events. At the same time, venues, destinations and in-person event service providers were struggling to see any path ahead. Today, the narrative around event tech has changed.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Prashant Kakad, AKA DJ Prashant, didn’t start out as a DJ. Born in Mumbai, he came to the US for a graduate degree in polymer science at Cornell University. After school, Kakad landed an engineering job with Intel, which brought him to Portland, Oregon. But something was missing. “I knew in my gut it wasn’t […].
Select influencers were treated to fireside chats hosted in partnership with The Female Quotient. When it comes to activating in the crowded entertainment space, it takes a particularly remarkable experience to cut through the clamor and resonate with an audience that is constantly inundated with content. And to promote its anthology drama “The First Lady,” which follows the personal and political lives of Eleanor Roosevelt, Betty Ford and Michelle Obama, Showtime Networks gladly accepted the ch
As a corporate training professional, it’s your job to create learning experiences that not only improve your employees’ effectiveness but also that interest those employees and encourage retention over time. In recent years, it has become clear that to achieve this, corporations need to deliver high-value content in accessible and easily digestible bites.
Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. Bernie Sanders Demands Airline Accountability, Airlines Blame FAA. As the news fills with stories of canceled and delayed flights, the airline industry lobbying group Airlines for America (A4A) President and CEO Nicholas Calio wrote to Department of Transportation Secretary Pete Buttigieg on June 24 to complain that “not every air traffic variable is withi
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
With a gorgeous tented reception and a breathtaking outdoor ceremony, Sierra and Cory’s big day was filled with rustic charm and lovely elegance. Co-created with the brilliant team at Duet Events , the couple’s wedding was the perfect picture of glam with a down home style that showed off their personalities, and the results are Pinterest-worthy!
With many parts of the world experiencing the worst inflation we’ve seen in decades, events are getting more expensive to host. This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for.
Marketing used to make Prashant Kakad uncomfortable — he thought hawking his own events was self-centered. But then Kakad, a DJ and the founder of Jai Ho! Dance Party, realized it’s actually “other-centered.” He creates events that “feel safe, inclusive, and joyful,” and marketing is “a means to the end, the end being able to […].
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