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With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t. The half who is pursuing hybrid knows that they can’t just go back to what worked in 2019 despite the return of in-person events.
Corporate Social Responsibility (CSR) includes business-driven charitable activities that associate your brand with beloved nonprofits changing the world while getting your name out in the community! If you’ve never worked with the nonprofit sector and are not sure what type of events to host, don’t worry. Incorporating CSR programs is certainly worth your while!
About Meeting Expectations. Meeting Expectations specializes in designing and executing strategies to achieve event and association management goals. Their clientele includes organizations like the Atlanta Chapter of the Society of Human Resource Management (SHRM-Atlanta). The Event Goal. For their annual ‘Spotlight on HR’ conference, the Meeting Expectations management team wanted to set a new record for member adoption and engagement on their Event App.
These days I am blessed with clients who are a joy to work with. But that wasn’t always true. Here’s how I learned to attract great consulting clients. Read the full article at Conferences That Work The post How to attract great consulting clients appeared first on Conferences That Work. No related posts.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: It’s a hot market right now for job seekers in the event industry, with most of the opportunities coming from third parties. Companies that laid off people during the pandemic are wary of staffing up too quickly and are turning to agencies instead.
Home to more than 830 million professionals, LinkedIn is known as the “serious” social network. But it’s also become a serious player in social marketing. According to Sprout Social, LinkedIn marketing generates leads 277% more effectively than Facebook. But as any seasoned networker knows, heavy-handed schmoozing doesn’t make you many friends. No wonder the best […].
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Home to more than 830 million professionals, LinkedIn is known as the “serious” social network. But it’s also become a serious player in social marketing. According to Sprout Social, LinkedIn marketing generates leads 277% more effectively than Facebook. But as any seasoned networker knows, heavy-handed schmoozing doesn’t make you many friends. No wonder the best […].
When Comic-Con announced its grand return to in-person this year, EM wasted no time booking a flight to San Diego to see what brands had in store for attendees of the pop culture extravaganza after a three-year hiatus. And we weren’t disappointed. Join us for a video tour through the top brand activations that took place outside the convention center, from FX to Apple TV+ to Paramount.
Higher education events bring your university together to engage students, faculty, alumni, and community members in enriching, fun experiences. To generate excitement and interest, you’ll need to create a dedicated strategy for promoting your events. The first marketing resource you should consider in this process is your university’s event portal/ website.
Like many couples, Donna and Mark were torn between moving forward with a COVID wedding or postponing to 2021/2022. They ultimately decided to downsize their guest count to 50 and to have as normal of a wedding as possible. The results were nothing short of stunning. From the photos, shot by the talented Magnolia Studio , you can hardly tell they were in the middle of a pandemic.
Editor’s Note: This is the first edition of Meetings Uncovered—Smart Meetings’ newest column focused on keeping you up to speed with the latest news in the hospitality industry. . Orlando Health, Visit Orlando Form Official Wellness Partnership. A new partnership connecting leisure and medical health experts has taken shape between the Official Tourism Association for Orlando, Visit Orlando, and Orlando Health, offering health-related benefits to Orlando’s millions of visitors as the
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Seth Andrew stealing funds in November 2019 (photo obtained from bank surveillance footage by Melody Shen, Special Agent, Federal Bureau of Investigation). This is the story of how I met a silver-tongued thief named Seth Andrew, and how he wreaked havoc on a host of lives in my community until the FBI caught him stealing hundreds of thousands of dollars from charter schools he founded and a federal court sentenced him to jail.
There’s a cinematic element to The Last Bookstore tale, so it’s apt that it’s in Los Angeles. Book shops often worm their way into film and fiction – from “You’ve Got Mail” to The Neverending Story – but this one boasts a particular fantastical charm. A noir red neon light denotes the corner of downtown […].
The Cantinas were transformed into celebratory environments brimming with sequins and boas. Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact.
We know how hard it is to get budget approved for new software, but it’s equally difficult to get buy in to switch into a completely different platform. Whether you have outgrown your current system, or feel like your current software is too clunky, considering a new solution may be the best path for you. But how do you get buy in from your team and/ or from your boss?
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Get ready to swoon over Jessica and Abiola’s wedding. The opulent affair was nothing short of breathtaking, blending family wedding traditions with luxurious details. The couple continued the glam aesthetic with their attire matching their lavish reception at the Canadian Convention Centre. Photographer F10 Studio was on hand to snap each moment along the beautiful journey, including the bride getting ready.
Meeting profs are driven by a desire to create a memorable experience for their attendees. Whether that be fantastic decorations, exceptional live entertainment or even introducing an eclectic menu, planners are creative thinkers who design events with the intent of appealing to attendees. With the return of in-person events and new technologies developed for hybrid and remote platforms, meeting professionals have more opportunities than ever to engage and excite attendees.
All too often, clients planning an event don’t spend enough time making hard but important event choices. Read the full article at Conferences That Work The post Making event choices appeared first on Conferences That Work. No related posts.
Generating buzz around your events is thrilling — and might inspire you to create more events on a larger scale and at a faster pace. If you’re ready to scale up and don’t know how to get started, it’s helpful to tap into firsthand advice from creators who have already successfully grown their events. During […].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
JUST Egg is planting a stake in the ground at music festivals, where vegan options are limited. In a departure from the standard food truck, cart or kitchen, JUST Egg is dropping a colorful, neon “sampling lab” on music festival grounds across the country, inviting hungry artists and attendees to experience a culinary escape with its plant-based egg product.
New to hybrid event planning? Not sure where to begin? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. The same survey found that it takes 38% of event planners longer to host a hybrid event than an in-person or virtual event. .
Rustic, classy, and bohemian vibes are what Stacy and Elliot’s charming wedding was made of. Co-created by the brilliant team at Carmen Tan Events , the couple had the most dreamy, romantic day thanks to the natural beauty of a forest backdrop at Kortright Eventspace. Their day was complete with a traditional Chinese tea ceremony to create one unforgettable magical day.
Think you know everything about hosting meetings at all-inclusive resorts? A lot has changed for the better. At today’s package price resorts, the quality of the experience is higher and the logistics couldn’t be easier. Gone are the massive dining rooms with a sea of buffets. Restaurant-quality experiences in formal and casual settings offer something for everyone.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Since 2007, Jane Hart has compiled an annual Top Digital Tools for Learning List from the results of public surveys. Looking at the trends over time provides a useful overview of the tools that people are using to learn. In addition, her lists and annual analyses allow readers to discover new useful tools. Here’s my contribution: my ten top digital tools for learning in 2022, with brief descriptions of why and how I use them, plus some additional tools I’d sorely miss and a promisi
You’ve carefully planned an event and put the ticket sales or registrations online. But tickets aren't selling. Here are three ways to fix an event that won't sell.
“AHS” fans could register to get their makeup done like the dolls from the series at the #FXSDCC activation, complete with cracks in their “porcelain.” FX Networks’ “Fearless” mantra served as a call to action at San Diego Comic-Con this year, where the brand invited brave souls to explore a 100,000-square-foot walkable labyrinth filled with twists, turns and terrors.
Wyboston Lakes Resorts has delivered a record six months of Meetings and Events business for the first half of 2022, despite restrictions around events in January and February following the Omicron outbreak. Business on the books at the six-month point is up by 47% on 2019 with a solid base already in place for 2023. Bookings remain relatively short lead but there is a welcome uplift in demand for long-term bookings and a commitment to securing multi-event deals across a diverse range of sectors
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
From couple’s portraits in a picturesque meadow to a boho reception under a tent filled with string lights, Abigail and Nigel’s rustic wedding at Meadow View Gardens is surely one you don’t want to miss. Their magical wedding venue was somewhat last-minute as they were notified that their original venue had double-booked them. On such short notice, the couple really had to widen their search radius to find somewhere else to hold nuptials and luckily, they found the absolutely stunnin
Are you trying to shrink your event’s carbon footprint? A new tool could help measure and prioritize sustainability efforts at meetings. Last week, BCD Travel introduced an emissions calculator designed specifically for the meetings industry. . The sustainability tool builds on Gate4, an ISO-certified carbon reporting method developed last year by Advito , a subsidiary of BCD Travel.
Your ability to create a seamless event registration experience will largely depend on the event check in app you use. We’ve heard it before, first impressions matter. But what does that mean for event planners? According to Forbes, you only have seven seconds to make a first impression. That’s it. This means that in less than 10 seconds, your attendees have formed an opinion of your event.
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