December, 2022

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Meet Your Best Event Planning Resource: AI

EventMB

Skift Take: Using artificial intelligence to plan events is no longer a dream, it's a reality. — Miguel Neves Read the Complete Story On Skift Meetings.

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3 Ways to Improve Your Customer Experience Strategy

Attendease

Whether you’re launching a new product, hosting an event , or conducting business as usual, your customers’ experiences need to be one of your top priorities. Customer experience (CX) includes all of the interactions a customer has with your business that inform their opinion of your organization. These experiences and how your business responds to them can determine whether a customer stays loyal and recommends your product or service to others or seeks to do business elsewhere.

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Event Exhale: Navigating & Overcoming Today’s Event Planning Challenges

Event Farm

Event planning has changed drastically since the COVID-19 pandemic—from cancellations and postponements to the new wave of virtual and hybrid events, event planners had to pivot quickly in order to stay afloat. After three long years of constant changes and new challenges around every corner, it’s time to take a breath. . For our most recent virtual event, “Event Exhale,” we brought together four industry experts to pause and examine the true state of the industry as it is today.

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Your Event Goals Should Determine Your Venue Contract — Not The Other Way Around

Endless Events

Whether you opt for an in-person or hybrid event, you need the right venue to create a truly captivating experience. Newbie event planners will often pick a venue, negotiate a deal with them, and sign the venue’s provided contract. . Not only do you sign your life away when this happens, but you agree to all of the venue’s terms. Why should you let your venue dictate what happens at your event?

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Are NFTs useful in entertainment?

Oveit

While technology becomes more powerful and accessible, industries from all over the world change. The way we do business is not the same. […]. The post Are NFTs useful in entertainment? appeared first on Oveit.

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David Beckett Joins the Velvet Chainsaw Team

Velvet Chainsaw

We are extremely excited to welcome David Beckett, Vice President, Business Model & Performance to the Velvet Chainsaw Consulting team! To me, this is kind of like getting the band back together! I had the privilege to hire and work closely with David at Experient as well as when I was on the board of Eventcore. He knows what it takes to pull off the largest and most complex events in our space.

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Deadfellaz Connects its NFT Community IRL through DeadZone LA

Event Marketer

A photo op with a pink throne, an icon tied to the Deadfellaz NFT project, was a centerpiece of the activation. Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. The Web3 brand—which was born from a 10,000-piece NFT collection of zombie characters released in 2021—invited the Deadfellaz community (known as the Horde), fellow NFT

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Sleeping Through the Holidaze

Smart Meetings

What’s your current holiday vibe? Like many of us this time of year, it might feel something like this: “I can’t handle one more thing today!!! Oh, I forgot, I have a holiday potluck tonight—and all I have are stale crackers in my pantry.” And, your Busy Brain is tempting you with, “Let me show up at this party dressed to the nines with the best, handmade exotic dip…and further avoid my to-do list.” Procrastination and perfection are evil twin cousins who show

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Emily and Jared’s Intimate Wedding at The Doctors House

EventSource

Emily and Jared’s gorgeous wedding is a beautiful blend of vintage romance and timeless elegance. Their big day at the scenic The Doctor's House featured a soft pastel palette along with delicate details that will surely inspire you. Exquisitely planned by STORI Events , you’ll be obsessed with the hues, views, and blues of this delightful wedding.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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VUE CONFERENCES & EVENTS UKI INVESTS IN NEW HIRES AND PROMOTION

Prestige Events Magazine

The conference and events arm of the cinema chain has recently made a series of hires and promotion ahead of a promising start to 2023. Rachel Macaulay has been promoted to head of corporate sales and new hire Simona Negretto takes on the position of national conference and events manager. Simona brings her wealth of experience in event management and was previously at Centrepoint and the ICMA – International Capital Market Association.

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How to Organize a Valentine’s Day Workshop

Picatic by Eventbrite

For couples, celebrating Valentine’s Day can too easily fall into a routine with restaurant reservations, bouquets, chocolates, or a familiar retreat to a movie. Offer them an alternative by organizing a Valentine’s Day workshop — they can enjoy time together while avoiding crowded reservation lists and unexciting prix fixe menus. A workshop is a tried-and-true […].

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Panel Sessions 3.0 for 2023

Velvet Chainsaw

Photo credit: Regulatory Affairs Professionals Society. For years I’ve been a fan of bringing in more outside voices to make mainstage sessions more valuable and deliver more impact. While keynote speakers can still be a significant attendance driver, I think 2023 is the year to resurrect the industry panel. What you don’t want to do is go back to the same old playbook — four or five industry experts sitting at an elevated head table.

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Season’s Greetings: Inside Six Experiential Holiday Campaigns

Event Marketer

It’s that time of year. You’ve likely checked your gift list twice, have had your Spotify Wrapped on repeat and are longingly eyeing the PTO countdown on your desk. But before you take a well-deserved break, check out the strategies and tools brands used to mark the holiday season in 2022. From curated pop-ups to interactive window displays to Christmas tree farm tours, these experiences were both merry and bright.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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What to Expect at PCMA Convening Leaders 2023 in Columbus, Ohio—in Addition to John Legend

Smart Meetings

The hot news today is that Ohio native and award-winning singer-songwriter and pianist John Legend will perform during PCMA Convening Leaders 2023 Networking Reception on Jan. 10 at Nationwide Arena in Columbus. The first African American man to join the club of performers who have won an Emmy, Grammy, Oscar and Tony (EGOT) was born in Springfield, Ohio, where his grandfather was a pastor and his grandmother played the organ.

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Lauren and Braden’s Sweet Lakeside Wedding at the Friday Harbour

EventSource

Lauren and Braden’s wedding at the Friday Harbour elevated the idea of a classic wedding with a modern twist. It was the perfect day for the couple who were truly meant to be together. They first met at a bar in May 2017 through their friends. But at that time, Braden was in a relationship and Lauren was getting over a tough break up. Next time when their paths crossed each other was at a concert in 2018 where they danced all night.

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2023 Event Trends Summit Preview

EventMB

Skift Take: Take a sneak peak at the nine key event trends, covered by ten expert event professionals, that we will be diving into at our 2023 Event Trends Summit. — Skift Meetings Studio Team Read the Complete Story On Skift Meetings.

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How to Design Event Sponsorship Packages That Big Brands Love

Picatic by Eventbrite

To attract big brands, your event’s sponsorship packages need to stand out. Here's ten that will.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Badge Design Tips That Will Impress Attendees and Boost Event ROI

Eventmobi

When attendees start arriving and using your event check-in app , what impression will they get? . Will there be a long line, made even longer by clunky technology? Will they receive a plain badge that they forget about the moment they get past the gates? Or…. Will your badge design catch their eye right from the start, cementing your branding in their mind?

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Year in Weird: A Roundup of Some of 2022’s Most Bizarre Brand Experiences

Event Marketer

From the quirky to the creepy, these activations turned heads and delivered engagement. Three-course hot dog dinner, anyone? This year was one for the experiential books. As the world reopened and a flood of events ensued, brands got weird to slice through a saturated landscape and earn consumers’ valuable time and attention. In a bid to inspire an “I’ve got to see this for myself” sentiment among their audiences, marketers poured their efforts into designing peculiar, often culinary-based, expe

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Ramsay’s Kitchen Opens at Harrah’s Las Vegas

Smart Meetings

Gordon Ramsay’s sixth restaurant with Caesars Entertainment pays homage to the chef’s beginning. From afar, Las Vegas continues to hold the allure of forbidden vices advertised with elaborate displays and flashing lights and the chance to win big, but perhaps the largest draw to Sin City is its ever-expanding culinary scene. From Martha Stewart’s first restaurant, The Bedford at Paris Las Vegas, to Nobu Caesars Palace Las Vegas by renowned Chef Nobu Matsuhisa, guests can dine at any one of the m

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Cassandra and Eric’s Luxuriously Lush Wedding at Casa Loma

EventSource

You’re going to completely swoon over Cassandra and Eric’s luxurious wedding at Casa Loma. From the heavenly florals to the dramatic tablescapes, it was nothing short of breathtaking from every angle. With the help of their brilliant planner Michelle Cundari from Sincerely Yours Events , every detail of their big day perfectly encapsulated the luxe vibe.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How the Meetings Industry Evolved in 2022

EventMB

Photo by Joshua Sortino on Unsplash Skift Take: There are positive signs that the meetings industry is now more aware of its impact and legacy. An evolved industry – one that that thinks beyond itself – is better prepared to play a critical supporting role in dealing with today's global challenges. — Miguel Neves Read the Complete Story On Skift Meetings.

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How to Get Event Sponsors: 8 Expert-Approved Steps

Picatic by Eventbrite

You want a sponsor for your event, but what does a sponsor want from you? Guy Wimpory, founder of Sponsor Monster, reveals just what sponsors are seeking.

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An alternative to Twitter for #eventprofs

Conferences that Work

Last week I wrote about alternatives to Twitter , sparked by the rapid changes to the platform under its new billionaire owner. Focusing on our own professional community—the meeting (and hospitality) industry—I’d like to make a modest proposal for a social media platform that might meet our needs better. In other words: an #eventprofs alternative to Twitter.

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Jägermeister Partners with the Lesbian Bar Project on an IRL Tour and Metaverse Destination to Preserve Safe Spaces

Event Marketer

An unsettling statistic for the LGBTQ+ community and its supporters: in the 1980s, there were roughly 200 lesbian bars in the U.S.; today there are just 24. So for a third consecutive year, Jägermeister teamed up with the Lesbian Bar Project , a platform designed to bring “awareness and prosperity” to America’s remaining lesbian bars, this time for a three-city bar tour and first-of-its-kind metaverse experience.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Holiday Miracles: Pop-up Bars Bring Holiday Cheer

Smart Meetings

Have a holiday event filled with excitement and fun with pop-up bars serving festive cocktails. Miracle Pop-Up Bar and its spin-off company Sippin’ Santa have opened several pop-up bars in popular venues around the Bay Area in Northern California. Between the private event options of the venues and the playful spirit of Miracle Pop Up Bar and Sippin’ Santa, your holiday event will be something to celebrate.

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Hannah and Steven’s Romantic Outdoor Wedding at Edgewater Manor

EventSource

With wonderful lakefront views, an earthy colour palette, and precious DIY details—Hannah and Steven’s wedding at Edgewater Manor was truly a romantic celebration that was worth waiting for. The couple first met in 2017 at a gathering when Hannah was visiting her extended family in Toronto from Taiwan. Although initially, they were just friends, eventually their true feelings took over, and when Hannah returned back to Taiwan, their long-distance love story began — the struggle was

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Why the End of Cookies Is Good for Events

EventMB

Skift Take: Companies will soon be doubling down on events as their main source of data. Events that can break through data privacy concerns and continue to attract relevant attendees will win out. — Nick Borelli Read the Complete Story On Skift Meetings.

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