August, 2023

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Social Media Event Promotion: The Top 10 Strategies

Attendease

To increase awareness of your events and boost ticket sales , businesses should consider investing their time and effort into social media event promotion and marketing. When you plan ahead and develop a cohesive strategy, you can really unlock the full marketing potential of social media. While most of your social media marketing and event promotion occurs before an event starts, it shouldn’t stop there.

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Amanda and Alex’s Sweet Charming Wedding at Casa Loma

EventSource

Amanda and Alex’s wedding day was a delightful affair, taking place in a setting that exuded an enchanting charm. It was a day filled with joy, laughter, and cherished moments, leaving an indelible mark on their journey together. With her bridesmaids by her side, the bride radiates pure happiness and beauty, captured by the artistic lens of Jessilynn Wong Photography , Every detail of this enchanting celebration is thoughtfully curated, evoking a sense of magic and romance.

Events 296
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New and Renovated: Heavenly Hiltons

Smart Meetings

Hilton Hotels from North to South renovate and rebrand From scenic Anchorage, Alaska to sunny Santa Ynez, California, Hilton hotels unveil renovated and rebranded properties. These spaces provide guests with dreamy comfort inside, and stand in locations that inspire guests to explore their surroundings and take in all that their travels have to offer.

Hotels 246
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COME TO YOUR SENSES: THE IMMERSIVE SENSORY CAMPAIGN WINNING OVER EVENT ORGANISERS

Prestige Events Magazine

Professional business event venue, Telford International Centre, is inspiring leading UK event organisers through a new sensory-based promotional campaign. ‘Come to your Senses’ uses creative venue and destination photography accompanied by professional, immersive ASMR (Autonomous Sensory Meridian Response) recordings to bring the campaign to life. When coupled with compelling storytelling and elegantly presented and hand-delivered across the UK, ‘Come to your Senses’ engages event emotions like

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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The Power of Pink: Warner Bros. Brings ‘Barbie’ to Life at an ‘Over the Top’ Premiere Event

Event Marketer

“The ‘Barbie’ premiere was over the top—over-the-top pink explosion, over-the-top builds, over-the-top environmental, and then into the party was 2,000-plus people. And we leaned in hard with creators and influencers, so we wanted to make sure that it had that immersive feeling so when the influencers were on the carpet, they were able to capture and create content that would travel and was perfect for their particular channels.

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How to Create Stunning Event Websites Without Coding or Developers

Attendease

Event websites are more than just a digital flier or an online invitation. They’re the first handshake, the opening pitch, the key that can unlock an attendee’s interest and commitment. If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes.

Speakers 370
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Alexis and John’s Romantically Magical Wedding at Graydon Hall

EventSource

As the sun began to rise on the morning of Alexis and John’s wedding, the bride sat in quiet reflection as she prepared for the most magical day of her life. With the expert guidance of Moonlit Events Co. , the couple’s wedding planner, the intimate surroundings of Alexis’ getting-ready room were adorned with stunning floral arrangements from Bellwood Blooms that perfectly complemented the day’s romantic ambiance.

Venues 296
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What One Thing? Considering Other People’s Happiness with Lisa Messina

Smart Meetings

On this episode of What One Thing? Marin Bright, CEO and founder of Smart Meetings, is joined by Lisa Messina, chief sales officer of Las Vegas Convention & Visitors Authority, to discuss her journey through the hospitality industry, leaning into change and keeping a perspective on the role you play in other people’s happiness. Don’t Miss a Podcast Drop.

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12 Perfect Venues in Los Angeles for Your Next Holiday Party

IMG

Searching for venues in Los Angeles for your next holiday party can be quite an adventure. But worry not, because we’ve got you covered! Whether it’s a holiday party or any other special event, we’ve curated a list of 10 remarkable spots that will captivate your imagination. From the luxurious charm of bougie hotels to the edgy appeal, and everything in between, these venues are sure to make your occasion truly unforgettable in the vibrant heart of Los Angeles.

Venues 195
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Podcast: Launch Stories—Creating an Event for an Industry

Event Marketer

Jessica Blake, Senior Director-Global Events, Confluent Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. But, with the right timing and the right strategy, the result of an event like this is a healthier, better connected, and legitimized community that can only boost business for all, as well as the reputation of the company that created it.

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Skift Meetings Awards 2023: Meet the Winners

EventMB

Skift Take: The Skift Meetings Awards have been designed to celebrate the business events industry’s most respected and innovative suppliers. Discover the final results and meet the 2023 winners!

2023 203
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How Do Webinars Work? A Comprehensive Guide

Attendease

Hey Siri, “define webinar” How does one define “webinar”? The Merriam-Webster dictionary defines a webinar as a live, online educational presentation during which participants can submit questions and comments. Webinars have been gaining momentum since the pandemic and are quickly becoming a powerful communication tool for businesses, organizations, and individuals alike.

Tech 364
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Best Alternative Venues in Toronto & GTA After Berkeley Events’ Sudden Closure

EventSource

The entire city woke up to shocking news yesterday to learn about Berkeley Events & Catering ‘ sudden closure. We know what a devastating impact this can have on couples who are now left scrambling. That’s some serious WTF?! Rest assured, the entire special events industry is here for you and totally has your back! To help get things started for you, we’ve rounded up a list of nearby or similar-vibe venues to Berkeley Events & Catering that you may wish to contact.

Venues 296
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Four Things Venues Need from Meeting Planners to Ensure Your Event Goes Smoothly

Smart Meetings

As event managers, our goal at the end of a long-awaited event is to ensure meeting planners and their constituents are happy. But often, as both parties get wrapped up in the endless details and minutia of planning, the overarching goal gets lost. Unfortunately, this can lead to lack of clarity, unclear expectations and a soured experience. Recently, Nashville was named the No. 2 destination for meetings in North America, and one can imagine our event spaces and hotel services at JW Marriott Na

Venues 246
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Unveil the Magic of Holiday Events: Holiday Party Planning Webinar

IMG

Maximize the potential of your holiday parties Look for new and unique holiday event ideas! Stop wasting time and resources. Build community? Join us for a 30-minute holiday party planning webinar to talk about amazing holiday events and emerging trends and the art of crafting your own unique, out-of-the-box holiday party. REGISTER HERE ! Unwrap your holiday event’s potential.

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Liquid I.V.’s Remix Station at Bonnaroo Gives Festivalgoers Their 10 Seconds of Fame

Event Marketer

“A festival like Bonnaroo that’s so iconic and features such a great lineup is great synergy for where we see our brand. Music is universal. It brings together people from all walks of life. Hydration is universal, too. So we thought it was an amazing opportunity to reach a diverse audience. Festivals really are the ultimate dehydration occasion, and they capture all of the brand’s usage occasions.

2023 246
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One Month Out From The Inaugural Skift Meetings Forum

EventMB

Skift Take: The countdown is on. We are one month away from our inaugural Skift Meetings Forum where business event professionals will gather in New York City.

Meetings 202
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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APA Gathers in Washington

Velvet Chainsaw

You belong here….was the theme of the American Psychological Association’s “more than just an annual convention” recently at the Walter E. Washington Convention Center. Our team had the opportunity to participate and observe both the in-person and virtual event as the post-Covid rebound continues. That theme manifested most successfully in: Intentional content and messaging delivered in the main stage rooms.

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Mara and Tyler’s Elegant Wedding at The Walper Hotel

EventSource

Mara and Tyler’s love story culminated in a stunning wedding celebration at the The Walper Hotel in Kitchener, planned to perfection by the talented team at As You Wish Weddings. Their special day was captured in all its beauty by the skilled photographers Ariana & Alex , with the bride looking radiant thanks to the exquisite hair and makeup artistry of Fancy Face Inc.

Hotels 295
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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways. Smart Meetings sat down with Tahira Endean , head of programme for IMEX Group, to discuss how the talking point of Human Nature will be woven through the experience during the

2023 246
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Innovate Marketing Group Named in The INC. 5000 List For Rapid Business Growth

IMG

Los Angeles, August 15, 2023 – Innovate Marketing Group, Inc. is proud to announce its inclusion in the prestigious Inc. 5000 list of the fastest-growing private companies in America. This recognition highlights Innovate Marketing Group’s exceptional performance, innovation, and commitment to delivering unparalleled event management services to its clients.

Marketing 195
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Reddit Returns to Cannes Lions with a New ‘Reddit Recommends’ Activation

Event Marketer

“We wanted to make sure there was an actionable takeaway for everyone, no matter how much time they spent in our activation. … We built an experience that told a full story and a really good narrative if you were able to experience it from start to finish, but we also set it up in stations or modules so that even if you were only there for five minutes and only got to experience a station or two, they work as a standalone story so everyone could leave with an actionable insight.” — Susan Billing

2023 246
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Tripleseat Announces Strategic Acquisition of Attendease for Unparalleled Event Management Solutions

Attendease

Concord, MA — August 8, 2023 – Tripleseat , the leading innovator in cloud-based event management software for the hospitality industry, proudly announces today the strategic acquisition of Attendease , a world-class meeting and event software for enterprise and corporate event planners. The acquisition is a natural fit. It combines two separate ecosystems, social and corporate event planners and event managers at restaurants and hotels.

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Configurable Conference Journeys

Velvet Chainsaw

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers, whose experience can be improved with guidance on the best course for them to follow during your program. In his book, The Paradox of Choice , author Barry Schwartz writes: “Learning to choose is hard. Learning to choose well is harder.

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How to Choose the Perfect Private Chef for Your Epic Special Event or At-Home Gathering!

EventSource

So, you’ve got a special occasion coming up or you’ve decided to host a fabulous at-home gathering to dazzle your taste buds and impress your guests? You already know a private chef will help reduce your stress, help you enjoy your party, likely do a better job than you could ever dream, and look after the tidying up too! But, hold on a second, how do you choose the right private chef for your shindig?

Banking 292
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Formula 1 Las Vegas: 5 Hotels Where Groups Can Enjoy the Action

Smart Meetings

Formula 1 is coming to Vegas, and the packages are exquisite Formula 1 is coming to the United States for the first time Nov. 16-18, and what better place for an inaugural hosting than Las Vegas, racing around and through The Strip, moving 200-plus mph past well-loved hotels and resorts, and the soon-to-open MSG Sphere behind The Venetian. To accompany the fast-paced sounds of incredibly aerodynamic vehicles going way too fast, hotels along Las Vegas Boulevard and nearby have partnered with F1 t

Hotels 246
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Consolidation on the Horizon for Meetings Industry Associations

EventMB

Skift Take: Meetings industry associations are shifting and morphing with more seismic change predicted. What associations will be impacted and when?

Meetings 172
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Meta Zeroes in on Attendee Feedback, Mix-and-Match Interactives at VidCon 2023

Event Marketer

“This is obviously a creative group of people, so they’re looking for a creative outlet. Their interaction with all the different activities that we had put forth—making t-shirts or phone charms, or just generally being crafty and creative—people were doing that the entire time, which was amazing to watch. They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, M

2023 246